New Research Shows Community Spaces, Appliances Top Amenity Offerings
ARLINGTON, VA – The National Apartment Association (NAA) is pleased to announce the release of its new survey, “Adding Value in the Age of Amenities Wars,” which reveals the most recent trends in amenity offerings as well as identifies those with the highest rate of return in apartment communities. Amenities often are the distinguishing factor as communities compete for residents.
“Our research shows that community spaces and modern conveniences drive the demand for amenities,” NAA President & CEO Robert Pinnegar said. “We’ve done the research and found which amenities increase the appeal of apartment communities through simple-to-implement offerings that require little up-front investment.”
Bringing people together made up half of the community-level top 10 list while appliances, high-end finishes and upgrades composed a large portion of the unit-specific list. Fitness centers and business centers are a must-have for most communities, topping the list of amenities that owners have either added entirely or upgraded during the past several years. Residents also seek common areas and clubhouses for socializing. Pet-friendly communities are a draw, as are those with landscaped common areas, pools, outdoor kitchens, playgrounds and package holding areas. Pet-friendly amenities and fitness centers are the largest community revenue influencers.
An in-unit washer and dryer topped the list of unit-specific amenities and was just about equal with energy-efficient and high-end appliances in terms of contributing to rent increases. But with costs of a washer and dryer averaging almost 60 percent less than energy-efficient appliances, they’re an obvious choice for an owner to add value. Other unit-specific amenities included lighting, plumbing and electrical upgrades, ceiling fans, cable TV and garbage disposals.
NAA partnered with Enodo Score to determine the amenities that deliver the highest rent premiums in 11 major cities across the country. This insight provides an objective way for investors to quantify the return of various value adds before installing them.
For more information, or to download The Value Add of Amenities, visit www.naahq.org/valueaddedassets.
National Apartment Association (NAA), America’s leading voice for the apartment housing industry, provides its members with the best range of strategic, educational, operational, networking and advocacy resources they need to learn, to lead and to succeed. As a federation of nearly 170 state and local affiliates, NAA encompasses over 72,000 members representing more than 8.8 million apartment homes throughout the United States and Canada. NAA’s purpose is to enable every single one of its members to fulfill his or her professional goals with great competence, speed and the highest standards of ethics. NAA is A Trusted Partner, A Valued Connector, A Powerful Advocate, and A Marketing Leader to serve areas in the apartment housing industry. NAA thanks its strategic partners The Home Depot, RealPage Inc., and Yardi. To learn more, visit www.naahq.org.