NAA Education Institute Promotes RPM Careers to Over 46 Million Listeners
NAAEI President Stephanie Puryear Helling was interviewed by 19 different radio and internet outlets as part of a radio media tour to promote Residential Property Management (RPM) Careers. She touted the benefits of a career in property management to more than 46 million listeners.
Helling, Senior Director – Operations, Greystar, appeared on three nationally syndicated shows: Life Lessons, The Clemens Report and Main Street Radio, which has nearly over 12 million listeners alone. Helling was heard in a number of large markets, including Atlanta, Seattle, Minneapolis, Cincinnati and Scranton, Pa.
The Clemens Report, which has 3.6 million radio listeners, has the largest online audience of over 22 million listeners. Life Lessons, which also posted an on-demand link, has a radio and internet audience of 3.4 million.
In each interview, Helling shared the story of how she began her career in the industry. She also highlighted that RPM career’s rank No. 2 in Forbes list of most satisfying careers, before directing listeners to NAAEI’s RPM Careers website, rpmcareers.org.
NAAEI spent $15,000 on this radio media tour, which generated ad value of $970,846, or $64 in ad value for each dollar spent.