You May Have to Pay for Google My Business Listings
Digested from Search Engine Land
The search engine giant is surveying local businesses to see what they would pay for its formerly free service.
Google My Business provides a free way for businesses to update their information and give searchers accurate and relevant local results.
But Search Engine Land’s Barry Schwartz reports that the service may not be free for that much longer. Google is sending out surveys to local businesses to see what they would pay for these services.
“This survey specifically asks local businesses how much they would pay each month for many services that are already included in Google My Business,” Schwartz says. “Google can charge from $10 per month to over $70 per month to be listed in the Google local results, according to this survey.”
If Google charges for Google My Business listing, apartment operators may need to adjust their marketing budgets.
“Google launched this service for free because they relied on third-party providers to give them local data,” Schwartz writes. “That data was often out of date or incorrect, thus Google needed to get on top of this problem, so Google provided a method for businesses to update their own information. Now that this service has become a requirement for most businesses, maybe Google feels it can charge for it and get away with doing so now?”