Marketing To Walkers: What's Your Walk Score
One of the growing trends among the Millennial generation, is a return to “urban villages”—a walkable neighborhood featuring housing within walking distance of lifestyle amenities and public transportation.
Apartment communities can gain a marketing advantage by leveraging their Walk Score on their website. Scott Papenfus, Product Manager for ApartmentSearch.com says communities with a Walk Score of 70 or higher, should prominently feature their score on their website as a bid to appeal to those seeking a more urban lifestyle.
Walk Scores between 70 and 89 are considered, “Very Walkable,” and scores ranging from 90 to 100 are rated as a “Walker’s Paradise.” Lower Walk Scores indicate whether a location is “Somewhat Walkable,” or “Car Dependent.”
According to K. Barfield’s Smart Growth America, development companies are looking more along the lines of creating spaces adaptable to “experiences” such as condos or apartments with retail and food on the ground floor.
Successful neighborhood development and revitalization products in the Washington DC area, such as Union Market, Barracks Row and Bethesda Row are products of this trend.
Do you know your Walk Score? Find out your Walk Score now.