How to Use Gamification to Engage Employees
Three companies have successfully used gamification to recruit, train and encourage collaboration among employees.
Gamification as an HR tool is taking off. Jeanne Meister, writing for Forbes, provides three examples of companies that are engaging employees through gamification.
Recruit better job candidates. PwC Hungary put a Monopoly-like game called Multipoly on its career website. Job candidates who played Multipoly — which presents users with tasks based on business acumen, digital skills and relational skills — were better prepared for in-person interviews because the game had informed them of the skills the company was looking for. The company reports a 190 percent increase in job candidates since launching the game.
Reinforce safety training. Two years ago, eight Walmart distribution centers started using a three-minute safety game that was imbedded into employees’ workdays. The company has seen safety incidents decrease by 54 percent in those distribution centers.
Increase collaboration. Qualcomm created a website where employees can ask and answer work-related questions. Users can vote for the best answers, which then move to the top of the site. The more employees engage with the site, the more points and badges they earn.
Gamification in these examples worked because the activities share three characteristics: They clearly address a company goal; they tap into what employees want to do; and they engage employees on an emotional level.