How to Throw an Unforgettable Onsite Bash on the Fourth
At Milhaus Management, the Fourth of July is not just a time to celebrate, gather and reflect. It is an opportunity to compete.
Residents at Milhaus properties will contend to see who is best at eating hot dogs, who wears the most patriotic t-shirt and who does the best job at decorating their balcony, among other things.
“[Competition] gives people an opportunity to interact and have fun,” says Alexandra Jackiw, President of Milhaus Management. “There has been a lot of research done recently that points to the fact that if residents feel connected and have a ‘sense of community’ at the properties where they live, they tend to stay longer. Activities and opportunities that bring people together are an important part of what we do.”
In that spirit, Milhaus’ properties hold pet parades to give residents the chance to dress their animals in patriotic costumes; host barbecues; show patriotic movies; and provide ice cream sundaes at the pool with red, white and blue ingredients (strawberries, blueberries and ice cream).
Pegasus Residential adds an adult twist on the red, white and blue theme.
“We hold a ‘Red, White, & Brews’ beer tasting with beverages from a local microbrewery,” says Wendy Dorchester, CAPS, Vice President of Talent and Culture at Pegasus.
Los Angeles-based JRK Property Holdings’ properties’ main events on Independence Day are pool parties.
“Some are more extravagant than others; we bring in disc-jockeys and hook-up Margarita machines,” says Thomas Manzo, President of Multifamily Operations for JRK.
All keep in mind that July 4th is a day about patriotism. In the past, Milhaus has hosted local Congressmen who bring along a flag that flew over the Capitol Building that the community can display.
At urban communities, many management companies hold fireworks watching parties in the evening. If municipal firework displays are not within view from the community, Jackiw cautions against communities lighting off their own fireworks. Coco Lyons, Director of Marketing and Public Relations for Kettler, says many of the company’s communities with rooftop access will host a viewing party to watch the Fourth of July fireworks on the National Mall, though the number of people admitted is limited due to fire codes.
“It’s best to leave the pyrotechnics to the professionals,” she says. “To my knowledge, most properties also steer away from discharging fireworks onsite because of insurance and liability issues. In many municipalities, they are also precluded from doing so based on local ordinances.”
Prospective residents also can get in on the fun during Independence Day. Milhaus has July 4th “Show Us Your Colors” sales promotions over the holiday weekend.
“Prospects who wear red, white and blue get a special discount, gift or other promotional item,” Jackiw says.