How Multifamily Can Benefit from Live-Streaming Apps
Seemingly overnight this year, the new live-streaming apps Periscope and Meerkat became the latest buzz words in social media marketing.
Video has continued to increase in both popularity and importance, and the introduction of live-streaming apps only makes video more enticing.
While there is always a certain degree of risk involved with social media and live streaming, marketing professionals and the brands they represent stand to lose out if they opt out.
Not sure how live streaming can boost your marketing efforts? Here are a few ways apartment communities can use Periscope and Meerkat:
- Conduct a Live-Streaming Leasing Tour: As previously blogged about in APTly Spoken, Joshua Swanson, CEO of GoToMyApartment.com, conducted a pre-scheduled leasing tour of a community in Atlanta. The event was advertised as a virtual event on the company’s social media accounts, and the leasing manager lead viewers on a tour of the community and announced a new leasing special through Meerkat.
- Give Your Fans and Prospects Something Extra: Apartment communities can follow suit by using Periscope or Meerkat to showcase and stream new renovations, upgrades to community amenities, resident events as they’re happening or even any wildlife that might be on the property. Is there an amazing bird feeder in your courtyard? Why not stream bird activity as it happens?
Other brands and industries are already doing this. Applebee’s recently premiered its latest menu on Periscope, and DKNY gave its followers a peek into its fashion closet. What do both of these uses have in common? They gave their Twitter followers something extra they couldn’t get from an advertisement or Facebook post.
- Share Tips, Tricks and How-To’s: Take these tutorials one step further, and instead of just posting a video to your website or YouTube channel, stream it. The maintenance team can stream tips on changing out the air conditioning filter, or the leasing staff can stream tips on using the coffee machine in the club room.
“I am convinced that this type of technology can be the final tool needed to actually rent an apartment virtually without future residents first stepping foot in the community,” Swanson said.