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How to Improve Your Community’s Online Positioning

Community’s Online Positioning

Digested from Property Management Insider

Using unique branded terms and one-line niche keywords can help propel your positioning and improve your chances of generating a Google map.

Getting your property featured on the first page of search engine listings is extremely difficult. But there are some steps you can take to give yourself a chance, writes Property Management Insider’s Tim Blackwell.

Steer clear of general phrases popular among internet listing services (ILSs) and use unique branded terms, according to Blackwell. Also, consider using short, one-line niche keywords.

“Touting the neighborhood, amenities and proximity to local attractions, for example, improves rankings rather than generic keywords like bedroom size, a pool and even price points,” Blackwell writes.

But making the top 10 organic search engine listings is only part of the battle, Blackwell writes. Another goal is to trigger a map, which are prominent on search pages.

“The goal is to promote the brand to improve your rankings, as well generate a Google map, the latest caveat in desirable search results. With a map, prospects get an immediate introduction to community location and what it has to offer,” Blackwell writes.

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