How Home Depot’s Pro Xtra Loyalty Program Benefits Multifamily Buildings and General Contractors
For smaller apartment operators, maintaining and remodeling apartments can be a challenge. Finding the right partner can help.
Home Depot may be a giant retailer with more than 2,200 stores nationwide and inventory in almost every home-related category, from exterior siding, decking, lighting and paint to a similar array of goods for the interior, such as appliances, flooring, plumbing, cabinets, hardware and fixtures.
But when it comes to its customers, the Atlanta-based retailer is just as concerned about helping to maintain and remodel the assets of smaller multifamily buildings as it is the large-scale counterparts. One way it does this is by providing help through its free Pro Xtra Loyalty Program. The only requirement is that building owners and managers are members of the National Apartment Association (NAA) and/or its affiliates.
The program benefits Home Depot’s two main categories of customers: the small multifamily building owners and managers who shop the stores and company website, and the general contractors they hire to work at their properties. “Both of these kinds of customers seek a dependable partner and our role is to be that partner,” says Brian Aguirre, Home Depot’s National Account Manager for the NAA and Home Depot Open Door Program.
Home Depot has found it does well with these two professional groups because they can find all the varied materials and products in the quality and quantity they need to maintain their building assets, whether it’s through routine maintenance or major remodeling. It stocks its stores, as well as its warehouses and distribution centers. That way everything is available and significant savings are offered through the store Pro Volume Price Program.
Here’s more on how it works. After spending $25,000 in a calendar year, which runs from January 1 through December 31, Loyalty members can earn up to 2 percent back in cash rebate. To secure this rebate, customers must first have properly registered their payment options—registered credit cards, debit cards, P-cards and Home Depot accounts. The rebate checks are issued 60 days after a purchase’s end date. Members also periodically receive exclusive offers and tracking and receipt management tools that list purchases in one invoice rather than on multiple receipts.
To further serve customer needs, stores stay open seven days a week, and all maintain a Pro Desk staffed by employees trained to offer technical expertise that helps the buildings conserve valuable dollars. “For example, these pros know what kind of vinyl plank flooring (VPF) is most popular today and how to install it or what types of LED lighting to buy for outside or inside a building and the individual units,” Aguirre says. Anything purchased at the stores or found at its warehouses and distribution centers is delivered promptly, typically within a few days or even the next day, through the company’s vast distribution network.
Surprisingly, the program, which Home Depot started a few years ago, is not yet taken advantage of by all who might. “Some simply forget to enroll and register their payment or credit cards because they may be so busy. Others don’t use it all the time,” says Aguirre. “They’re missing a great opportunity. Our goal is to bring more awareness and continue to provide excellent customer service to the multifamily industry,” he says.
*“Credit cards” are described as forms of payment including credit cards, P-cards, checking accounts, or Home Depot Net 30 accounts (for PO purchases) that will be used to make purchases from The Home Depot. P-cards must be registered and have an organization-specific agreement code assigned to receive potential annual rebate incentives. Minimum rebate period spend of $10,000 required to receive arebate. ©2015 Homer TLC, Inc. All rights reserved.