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Apartment Industry Ad is a Super Bowl First

Apartment Industry Ad

Digested from “Jeff Goldblum and Lil Wayne Will Pitch at the Super Bowl”
Adweek (1/27/16) Johnson, Lauren

As renter demand continues to outpace the interest in homeownership, is investing in a Super Bowl ad to promote the values of renting. The 60-second spot, called “MovinOnUp,” will feature Jeff Goldblum’s Silicon Valley maverick Bill Bellweather character, as well as rapper Lil Wayne.  

“What we wanted to do for the Super Bowl was a little bit different — it really is about celebrating apartment lifestyles,” CMO Becky Carr told Adweek. "I think the commercial talks about the joys and excitement of moving on up into a new apartment."

The ad will also put the apartment industry before an audience of more than 100 million viewers for the first time. will launch 30- and 60-second ads in eight local markets as well.

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