Apartment Industry Ad is a Super Bowl First
Digested from Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl
Adweek (1/27/16) Johnson, Lauren
As renter demand continues to outpace the interest in homeownership, Apartments.com is investing in a Super Bowl ad to promote the values of renting. The 60-second spot, called MovinOnUp, will feature Jeff Goldblums Silicon Valley maverick Bill Bellweather character, as well as rapper Lil Wayne.
What we wanted to do for the Super Bowl was a little bit different it really is about celebrating apartment lifestyles, Apartments.com CMO Becky Carr told Adweek. "I think the commercial talks about the joys and excitement of moving on up into a new apartment."
The ad will also put the apartment industry before an audience of more than 100 million viewers for the first time. Apartments.com will launch 30- and 60-second ads in eight local markets as well.