Apartment Advocates Engage in Eventful Week in D.C.
A record number of NAA members (367) traveling to Capitol Hill and the continued rollout of a high-powered industry public relations effort highlighted an exciting week of advocacy for the apartment industry at the annual NAA Capitol Conference in March in Washington, D.C.
A record 700-plus members, including 150 first-time attendees, enjoyed networking events and presentations that offered insight and a bit of humor about today’s political landscape. Some 315 visits on Capitol Hill took place as NAA brought positive words and real-life stories about apartment living and the economic and social success that it brings to communities nationwide. Key points also were made about how the apartment industry grows in strength as more NAA members invest in their political capital.
Highest-priority government issues shared by NAA members with their elected officials included input on immigration reform and housing finance reform (the Government Sponsored Enterprises—GSEs). Key talking points on these issues were provided to NAA members during the issues briefing made by NMHC.
In addition, NAA/NMHC’s exciting national public service campaign “Apartments. We Live Here,” dominated D.C. media with print and digital ads in the top political media as well as radio underwriting during the Capitol Conference and Lobby Day.
Learning More as an Advocate
Four highly attended advocacy education sessions kept participants busy with topics ranging from PAC fundraising to best practices for your advocacy efforts to insights on interacting and engaging the news media.
NAA Government Affairs also unveiled a new video to promote grassroots engagement and illustrate how anyone in the industry can be involved in advocacy. NAA affiliated associations and member companies are encouraged to use it locally in their own grassroots recruitment programs.
Former Sen. Simpson: Moment of Truth
“It’s said that laughter is the best medicine, and when you have to you swallow the bitter pill that is the reality of U.S. government spending,” said former Sen. Alan Simpson (R-Wyo.) who spoke during the keynote luncheon. Simpson, known for his quick wit, provided an honest look at American politics and economics. His talk, “The Moment of Truth: Confronting Issues in America,” offered a candid, behind-the-scenes perspective of the inner-workings of the federal government.
Campaign 2014 Outlook
Charlie Cook and Stuart Rothenberg, two of the nation’s top political analysts, kicked off the conference to provide unparalleled insight on the 2014 mid-term elections. Cook is Editor and Publisher of The Cook Political Report and Columnist for the National Journal while Rothenberg publishes The Rothenberg Political Report.
Helping Congress Learn More About the Industry
NAA/NMHC provided customized Lobby Day packets for each member of Congress that included economic impact data for each Congressional district. This powerful tool includes the number of residents, apartment homes and jobs supported along with the district’s total contributions to the state economy along with other key information.
For more about the 2014 NAA Capitol Conference, including a behind-the-scenes look at NAA members’ Lobby Day visits with their members of Congress, see the May issue of units Magazine.