Alexa Helps Bozzuto Lease an Apartment
In an effort to lease a occupancy-challenged apartment home at its Upton community in Rockville, Md., Bozzuto dressed up the unit with a couple of popular tech devices such as an Amazon Alexa personal device.
“We wanted to appeal to renters who wanted to be more connected in their home,” Laura Stankovic, Marketing Manager, Bozzuto, says. “We also included a Moxie Blue Tooth shower head, Nest thermostat and Hue light bulbs. These items are all common in a smart-home set up.”
The package cost $660. Rent for the apartment, which featured what Stankovic called a “tricky” floor plan, was not adjusted for the cost of the devices.
The apartment leased within 45 days after the tech items were first installed. Stankovic figures Bozzuto will earn a lifetime return of $23,532 over the 12-month lease.