Large or small, every property management company needs a website. But just having an online presence isn’t good enough. Your website needs to be optimized so it ranks high on any search results.
So how do you get on that first page of search results? Here are three ways to improve your company’s online presence.
1. Start a blog. Google’s algorithm is smart enough not to be fooled by any old blog; the algorithm favors blogs by industry thought leaders. So take the blog seriously. If you want to get your feet wet before creating your own sounding board, consider first guest blogging on established apartment industry or property management blogs.
2. Get social. The best way to move people from your social media posts to your website or brand is by latching onto buzzy memes or trending topics. Set your creativity free. You will need to be on all the top social media channels, but platforms exist that allow users to cross-post content without much hassle.
3. Leverage B2B connections. Focusing on business connections can not only help you build leads, but can also improve your social media follows and website and blog hits.