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Mining Data and Analytics from Online Prospects to Grow Your Business

There’s no denying that we’ve entered The Age of the Customer. Consumers are not only more empowered and more informed, they're also much more demanding. Make no mistake, the rental housing industry isn't immune to the disruption. Based on insights gleaned from data collected from more than 100,000 prospective renters, understand how to better engage with prospects and how to mine data that is critical to increasing and improving overall occupancy.
 
Learning Objectives:
  • Explore how artificial intelligence that leverages website data is converting more prospects into signed leases.
  • Improve each customer’s online journey by mining website data to understand their specific needs and wants.
  • Gain access to geographic and regional data to learn what amenities prospects in your area are seeking.
Name: 
Marcella Eppsteiner
Job Title: 
VP, Marketing
Company: 
Mission Rock Residential
Name: 
Heidi Jehlicka
Job Title: 
SVP, Marketing and Employee Development
Company: 
The Bainbridge Companies
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Patty Crawford, CAM
Job Title: 
VP, Multifamily Sales
Company: 
PERQ (Moderator)
short: 
long
Session Date: 
Friday, June 28, 2019
Session Time: 
9:00AM
Session End TIme: 
10:00AM
Computed TIme: 
09:00
Learning Track: 
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