Conference Schedule
Maximize focuses on the intersection of asset and revenue management, filled with practical knowledge and tactics you can put into action. Our refreshed format and schedule includes more facilitated discussions and more networking opportunities! We recommend you to click the "+" sign to dive into more details.
*Sessions and speakers are subject to change
Monday, September 23
7:00AM
12:00PM
Exhibitor Kiosk/Registration Move-in
Ellington Foyer
9:00AM
5:00PM
Registration Open
Ellington Foyer
10:00AM
11:45AM
The Math Behind Pricing and Revenue Management: Another Deep Dive
Ellington Salon C
In this almost two-hour workshop, explore deeper mathematical concepts behind pricing, revenue management and marketing analytics, including how optimization algorithms really work, the concept of ensemble forecasting, regression analysis and how to use more advanced functions in Excel to understand and apply these concepts. Walk away with knowledge on how these systems really work, how to apply the lessons to other business challenges and specific instruction on how to get more out of Excel.
*For Both Asset Managers and Revenue Managers
Speakers
Name:
Donald Davidoff
Job Title:
President
Company:
D2 Demand Solutions, Inc.
10:00AM
11:00AM
A Stitch in Time Saves Nine: Lessons in Predictive and Prescriptive Analytics
Ellington Salon F
Abandoning ship and manning the lifeboats (descriptive) is more expensive than seeing the iceberg ahead (predictive) or knowing to change course (prescriptive). Many expensive multifamily problems can similarly be abated or avoided by deploying an alert system that looks to the future and understands your business objectives. This session examines such problems, alerts and solutions.
Speakers
Name:
Rich Hughes
Job Title:
Head of Data Science
Company:
RealPage, Inc.
Name:
Miguel Gutierrez
Job Title:
Chief Operating Officer
Company:
CAPREIT, Inc.
12:00PM
1:00PM
Lunch with Warm-Up and Goal Setting
Ellington Salon F
1:15PM
2:00PM
Don’t Let a Recession Bite You in the Asset
Ellington Salon F
Opening Keynote with Ryan Severino
Speakers
Name:
Ryan Severino
Job Title:
Chief Economist and Adjunct Professor
Company:
JLL; Columbia University; and New York University
2:00PM
3:00PM
Business Exchange
Ellington Foyer
3:00PM
3:15PM
Refreshment Break
Ellington Foyer
3:15PM
4:45PM
Scenario Problem Solving
Ellington Salon F
5:00PM
6:00PM
Welcome Reception
Overlook
Tuesday, September 24
8:00AM
4:30PM
Registration Open
Ellington Foyer
8:00AM
8:30AM
Networking Breakfast
The Terrace
8:45AM
9:45AM
How Do You Make Tech Investment Decisions?
Ellington Salon C
Smart-home tech, data warehousing, marketing tools, resident portals, maintenance tracking and business intelligence have the potential to save money, increase efficiency, appeal to residents and transform the way rental housing industry operates. As apartment companies evaluate investing in technologies, there are a lot of things they need to consider: Impact on staff, cost, ease of use and integrate-ability, among others. Executives who spend their time weighing new tech options discuss what they look at when deciding on technology investments.
*For Asset Managers
Speakers
Name:
Leslie Mathis
Job Title:
Asset Manager
Company:
Woodfield Development
Name:
Melissa Robbins
Job Title:
Director of Marketing
Company:
Greystar
Name:
Joanna Zabriskie
Job Title:
President
Company:
BH Companies
Name:
Elaine Williams
Job Title:
Co-founder and President
Company:
Elaine Williams Consulting Services (Moderator)
8:45AM
9:45AM
Challenge: Renovating in an Uncertain Environment
Ellington Salon F
In this market, investors are paying substantial sums for apartment communities with the expectation of renovations leading to strong rent increases. But in some markets, it is becoming increasingly difficult to push rents higher as material and labor costs continue to rise. Asset managers will talk about how they view renovations in this uncertain environment, how they make the decision to stop or move forward and how they communicate those decisions to investors.
*For Both Asset Managers and Revenue Managers
Speakers
Name:
Peggy Panzer
Job Title:
VP of Business Development
Company:
Laramar Group
Name:
Ivy Christman
Job Title:
COO
Company:
Quest Management Group
Name:
Johnny Gregorio
Job Title:
Senior Associate
Company:
Eagle Rock Advisors LLC (Moderator)
Name:
Ryan Kirby
Job Title:
Vice President
Company:
Village Green
9:45AM
10:00AM
Refreshment Break
Ellington Foyer
10:00AM
11:00AM
Revenue Management and the Recession
Ellington Salon F
Sometimes the computer knows what is happening before people. Heading into The Great Recession, revenue management systems were instructing apartment operators to cut their rents. In many cases, the apartment professionals overrode the computer’s advice, but ultimately, the machine was right. Discover what experienced pricing managers learned during the last recession and how they plan to apply those lessons during the next downturn.
*For Revenue Managers
Speakers
Name:
Trey Lane
Job Title:
VP, Pricing and Revenue Management
Company:
Progress Residential
Name:
Michael Lilly
Job Title:
Director, Revenue Management
Company:
Weidner Property Management
Name:
Jessica Mills
Job Title:
Senior Consultant
Company:
D2 Demand Solutions
Name:
Dhar Sawh
Job Title:
Industry Principal, Revenue Management
Company:
Yardi (Moderator)
10:00AM
11:00AM
Resiliency
Ellington Salon C
Whether it’s California wildfires, 100-year floods happening every three years in Houston or a startling increase in Hurricanes, extreme weather events seem to be occurring with more frequency and grabbing more and more attention from the investment community. Coupled with an increased focus on governmental financial resilience, apartment firms are facing ever-increasing challenges in not only how and where to acquire or develop their communities, but also how to respond after a disaster. Find out what steps investors and asset managers are taking to prepare resilient portfolios that can withstand extreme events and how they help mobilize their onsite teams to respond after disaster strikes.
*For Asset Managers
Speakers
Name:
Laura Craft
Job Title:
Senior Vice President, Global Strategy & Investment
Company:
Heitman
Name:
Erin Hatcher
Job Title:
Vice President-Sustainability
Company:
AMLI Residential
Name:
Brandon Svec
Job Title:
Director, Market Economist for Chicago
Company:
CoStar
Name:
Ken Veltri
Job Title:
Senior Vice President Assset Management
Company:
AMLI Residential
11:00AM
11:45AM
Business Exchange
Ellington Foyer
11:45AM
1:00PM
Networking Lunch
The Terrace
1:15PM
2:15PM
Regulatory Issues
Ellington Salon C
Asset managers must know the law to be effective. From emotional support animals to marijuana to rent control, legislation and regulatory guidance plays an enormous role in every aspect of apartment operations. As the regulatory landscape changes and more localities consider policies like rent control and how to address short-term rentals in the community, asset managers need to understand what the future holds. This session is designed to answer those questions and help asset managers understand how those regulations will affect their organizations.
*For Asset Managers
1:15PM
2:15PM
Pricing Your Amenities
Ellington Salon F
Renovating an apartment is more art than science: Apartment operators can plow money into new floors, appliances, granite and smart home renovations, but at the end of the day, they still don’t have an accurate idea of how each upgrade contributed to the overall rent cost. Join a group of experienced asset and revenue managers to learn how they determine the rent increases achieved from renovations and how technology can simplify their job.
*For Both Asset Managers and Revenue Managers
Speakers
Name:
Travis Oden
Job Title:
VP, Asset Management
Company:
Camden
Name:
Tim Reardon
Job Title:
COO
Company:
Bridge Property Management
Name:
Blerim Zeqiri
Job Title:
CEO and Founder
Company:
BI:Radix (Moderator)
Name:
Cristina Istrate
Job Title:
Senior Analyst, Asset Management
Company:
FCP
Name:
Greg Slang
Job Title:
VP of Asset Management
Company:
Kettler
2:15PM
2:30PM
Refreshment Break
Ellington Foyer
2:30PM
3:30PM
The Sharing Economy from the Operator’s Perspective
Ellington Salon F
Whether it’s short-term rentals, ride sharing, or co-working, the sharing economy is revolutionizing both society and the rental housing industry. Many operators are finding that co-working spaces can be a great amenity, but it’s not without its complications. Allowing short-term rental providers to operate in your communities can provide an instant jolt of revenue, but also can have its downsides where potential regulations and resident satisfaction are concerned. Find out the pros and cons of bringing concepts and companies from the sharing economy into your communities.
*For Both Asset Managers and Revenue Managers
Speakers
Name:
Ken Veltri
Job Title:
SVP, Asset Management
Company:
AMLI Residential
Name:
Mike Gomes
Job Title:
Chief Experience Officer
Company:
Cortland
Name:
Jon Directo
Job Title:
Manager-Project Innovation
Company:
The Dinerstein Companies
Name:
Noah Gottlieb
Job Title:
Principal
Company:
Property Markets Group
Name:
Pat Ragin
Job Title:
Principal
Company:
Ares Management Group
2:30PM
3:30PM
The Hunt for Expense Savings
Ellington Salon C
Apartment operators are always looking for cost savings, especially in an environment of slowing rent growth. Whether its renegotiating utility contracts or waste management agreements, adopting new technology that monitors for water leaks or even encouraging behavioral changes among residents (and staff), there are many places where costs can be minimized. Explore where you can uncover and capture savings, whether it is working with supplier partners or in the educating of residents and onsite associates.
*For Asset Managers
Speakers
Name:
Alan Dooley
Job Title:
Senior Vice President
Company:
Heitman
Name:
Doug Root
Job Title:
Co-founder and Managing Partner
Company:
BlackFin Real Estate Investors, LLC
Name:
Susan Passmore (Moderator)
Job Title:
Executive Vice President, Multifamily Property Management
Company:
Blue Ridge Companies
Name:
Deborah Gaffney
Job Title:
Vice President, Asset Management-East
Company:
Trammell Crow Residential
3:30PM
4:30PM
Open Business Exchange
Ellington Foyer
4:15PM
5:00PM
Bourbons and Brews – Taste of GA!
Ellington Foyer
5:00PM
Conference Concludes
Achieve the Full Maximize Experience
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2019 Income & Expenses Survey (IES)
As asset managers, this is the budgeting tool for you! IES takes a comprehensive look at apartment housing data including detailed local market and national economic analysis. The 2019 Executive Summary and survey is now available!