Conference Schedule
More 2019 Maximize information will be announced soon!
*Sessions and speakers are subject to change
Monday, September 23
7:00AM
12:00PM
Exhibitor Kiosk/Registration Move-in
Ellington Foyer
9:00AM
5:00PM
Registration Open
Ellington Foyer
10:00AM
11:45AM
The Math Behind Pricing and Revenue Management: Another Deep Dive
Ellington Salon ABC
In this almost two-hour workshop, explore deeper mathematical concepts behind pricing, revenue management and marketing analytics, including how optimization algorithms really work, the concept of ensemble forecasting, regression analysis and how to use more advanced functions in Excel to understand and apply these concepts. Walk away with knowledge on how these systems really work, how to apply the lessons to other business challenges and specific instruction on how to get more out of Excel.
*For Both Asset Managers and Revenue Managers
Speakers
Name:
Donald Davidoff
Job Title:
President
Company:
D2 Demand Solutions, Inc.
12:00PM
1:00PM
Lunch with Warm-Up and Goal Setting
Overlook
1:15PM
2:00PM
Economic Outlook and Update
2:00PM
3:00PM
Business Exchange
Ellington Foyer
3:00PM
3:15PM
Refreshment Break
Ellington Foyer
3:15PM
4:45PM
Scenario Problem Solving
5:00PM
6:00PM
Welcome Reception
Overlook
Tuesday, September 24
8:00AM
4:30PM
Registration Open
Ellington Foyer
8:00AM
8:30AM
Networking Breakfast
The Terrace
8:45AM
9:45AM
How Do You Make Tech Investment Decisions?
Smart-home tech, data warehousing, marketing tools, resident portals, maintenance tracking and business intelligence have the potential to save money, increase efficiency, appeal to residents and transform the way rental housing industry operates. As apartment companies evaluate investing in technologies, there are a lot of things they need to consider: Impact on staff, cost, ease of use and integrate-ability, among others. Executives who spend their time weighing new tech options discuss what they look at when deciding on technology investments.
*For Asset Managers
8:45AM
9:45AM
Challenge: Renovating in an Uncertain Environment
In this market, investors are paying substantial sums for apartment communities with the expectation of renovations leading to strong rent increases. But in some markets, it is becoming increasingly difficult to push rents higher as material and labor costs continue to rise. Asset managers will talk about how they view renovations in this uncertain environment, how they make the decision to stop or move forward and how they communicate those decisions to investors.
*For Both Asset Managers and Revenue Managers
9:45AM
10:00AM
Refreshment Break
Ellington Foyer
10:00AM
11:00AM
Revenue Management and the Recession
Sometimes the computer knows what is happening before people. Heading into The Great Recession, revenue management systems were instructing apartment operators to cut their rents. In many cases, the apartment professionals overrode the computer’s advice, but ultimately, the machine was right. Discover what experienced pricing managers learned during the last recession and how they plan to apply those lessons during the next downturn.
*For Revenue Managers
10:00AM
11:00AM
Resiliency
Whether it is fire, wind or flooding, extreme weather events seem to be occurring with greater frequency. For apartment communities, that presents challenges in not only how to develop and renovate their properties, but also in their response to a disaster. Find out the steps asset managers are taking to prepare their portfolios to withstand extreme weather, such as using drones to inspect an asset’s condition and how they help mobilize their onsite teams to respond to disasters.
*For Asset Managers
11:00AM
11:45AM
Business Exchange
Ellington Foyer
11:45AM
1:00PM
Networking Lunch
The Terrace
1:15PM
2:15PM
Regulatory Issues
Asset managers must know the law to be effective. From emotional support animals to marijuana to rent control, legislation and regulatory guidance plays an enormous role in every aspect of apartment operations. As the regulatory landscape changes and more localities consider policies like rent control and how to address short-term rentals in the community, asset managers need to understand what the future holds. This session is designed to answer those questions and help asset managers understand how those regulations will affect their organizations.
*For Asset Managers
1:15PM
2:15PM
Pricing Your Amenities
Renovating an apartment is more art than science: Apartment operators can plow money into new floors, appliances, granite and smart home renovations, but at the end of the day, they still don’t have an accurate idea of how each upgrade contributed to the overall rent cost. Join a group of experienced asset and revenue managers to learn how they determine the rent increases achieved from renovations and how technology can simplify their job.
*For Both Asset Managers and Revenue Managers
2:15PM
2:30PM
Refreshment Break
Ellington Foyer
2:30PM
3:30PM
The Sharing Economy from the Operator’s Perspective
Whether it’s short-term rentals, ride sharing, or co-working, the sharing economy is revolutionizing both society and the rental housing industry. Many operators are finding that co-working spaces can be a great amenity, but it’s not without its complications. Allowing short-term rental providers to operate in your communities can provide an instant jolt of revenue, but also can have its downsides where potential regulations and resident satisfaction are concerned. Find out the pros and cons of bringing concepts and companies from the sharing economy into your communities.
*For Both Asset Managers and Revenue Managers
2:30PM
3:30PM
The Hunt for Expense Savings
Apartment operators are always looking for cost savings, especially in an environment of slowing rent growth. Whether its renegotiating utility contracts or waste management agreements, adopting new technology that monitors for water leaks or even encouraging behavioral changes among residents (and staff), there are many places where costs can be minimized. Explore where you can uncover and capture savings, whether it is working with supplier partners or in the educating of residents and onsite associates.
*For Asset Managers
3:30PM
4:30PM
Open Business Exchange
Ellington Foyer
4:15PM
5:00PM
Bourbons and Brews – Taste of GA!
Ellington Foyer
5:00PM
Conference Concludes
2018 Survey of Income & Expenses (IES)
As asset managers, this is the budgeting tool for you! IES takes a comprehensive look at apartment housing data including detailed local market and national economic analysis. The 2018 Executive Summary and Survey will be released in September 2019.