Conference Schedule

Maximize focuses on the intersection of asset and revenue management, filled with practical knowledge and tactics you can put into action. Our refreshed format and schedule includes more facilitated discussions and more networking opportunities! We recommend you to click the "+" sign to dive into more details.

*Sessions and speakers are subject to change

Monday, September 23

7:00AM

12:00PM

Exhibitor Kiosk/Registration Move-in

Ellington Foyer

9:00AM

5:00PM

Registration Open

Ellington Foyer

10:00AM

11:45AM

The Math Behind Pricing and Revenue Management: Another Deep Dive

Ellington Salon C

In this almost two-hour workshop, explore deeper mathematical concepts behind pricing, revenue management and marketing analytics, including how optimization algorithms really work, the concept of ensemble forecasting, regression analysis and how to use more advanced functions in Excel to understand and apply these concepts. Walk away with knowledge on how these systems really work, how to apply the lessons to other business challenges and specific instruction on how to get more out of Excel.

*For Both Asset Managers and Revenue Managers

Speakers

Name:

Donald Davidoff

Job Title:

President

Company:

D2 Demand Solutions, Inc.

10:00AM

11:00AM

A Stitch in Time Saves Nine: Lessons in Predictive and Prescriptive Analytics

Ellington Salon F

Abandoning ship and manning the lifeboats (descriptive) is more expensive than seeing the iceberg ahead (predictive) or knowing to change course (prescriptive). Many expensive multifamily problems can similarly be abated or avoided by deploying an alert system that looks to the future and understands your business objectives. This session examines such problems, alerts and solutions.

Speakers

Name:

Rich Hughes

Job Title:

Head of Data Science

Company:

RealPage, Inc.

Name:

Miguel Gutierrez

Job Title:

Chief Operating Officer

Company:

CAPREIT, Inc.

12:00PM

1:00PM

Lunch with Warm-Up and Goal Setting

Ellington Salon F

1:15PM

2:00PM

Don’t Let a Recession Bite You in the Asset

Ellington Salon F

Opening Keynote with Ryan Severino

Speakers

Name:

Ryan Severino

Job Title:

Chief Economist and Adjunct Professor

Company:

JLL; Columbia University; and New York University

2:00PM

3:00PM

Business Exchange

Ellington Foyer

3:00PM

3:15PM

Refreshment Break

Ellington Foyer

3:15PM

4:45PM

Scenario Problem Solving

Ellington Salon F

5:00PM

6:00PM

Welcome Reception

Overlook

Tuesday, September 24

8:00AM

4:30PM

Registration Open

Ellington Foyer

8:00AM

8:30AM

Networking Breakfast

The Terrace

8:45AM

9:45AM

How Do You Make Tech Investment Decisions?

Ellington Salon C

Smart-home tech, data warehousing, marketing tools, resident portals, maintenance tracking and business intelligence have the potential to save money, increase efficiency, appeal to residents and transform the way rental housing industry operates. As apartment companies evaluate investing in technologies, there are a lot of things they need to consider: Impact on staff, cost, ease of use and integrate-ability, among others. Executives who spend their time weighing new tech options discuss what they look at when deciding on technology investments.

*For Asset Managers

Speakers

Name:

Leslie Mathis

Job Title:

Asset Manager

Company:

Woodfield Development

Name:

Melissa Robbins

Job Title:

Director of Marketing

Company:

Greystar

Name:

Joanna Zabriskie

Job Title:

President

Company:

BH Companies

Name:

Elaine Williams

Job Title:

Co-founder and President

Company:

Elaine Williams Consulting Services (Moderator)

8:45AM

9:45AM

Challenge: Renovating in an Uncertain Environment

Ellington Salon F

In this market, investors are paying substantial sums for apartment communities with the expectation of renovations leading to strong rent increases. But in some markets, it is becoming increasingly difficult to push rents higher as material and labor costs continue to rise. Asset managers will talk about how they view renovations in this uncertain environment, how they make the decision to stop or move forward and how they communicate those decisions to investors.

*For Both Asset Managers and Revenue Managers

Speakers

Name:

Peggy Panzer

Job Title:

VP of Business Development

Company:

Laramar Group

Name:

Ivy Christman

Job Title:

COO

Company:

Quest Management Group

Name:

Johnny Gregorio

Job Title:

Senior Associate

Company:

Eagle Rock Advisors LLC (Moderator)

Name:

Ryan Kirby

Job Title:

Vice President

Company:

Village Green

9:45AM

10:00AM

Refreshment Break

Ellington Foyer

10:00AM

11:00AM

Revenue Management and the Recession

Ellington Salon F

Sometimes the computer knows what is happening before people. Heading into The Great Recession, revenue management systems were instructing apartment operators to cut their rents. In many cases, the apartment professionals overrode the computer’s advice, but ultimately, the machine was right. Discover what experienced pricing managers learned during the last recession and how they plan to apply those lessons during the next downturn.

*For Revenue Managers

Speakers

Name:

Trey Lane

Job Title:

VP, Pricing and Revenue Management

Company:

Progress Residential

Name:

Michael Lilly

Job Title:

Director, Revenue Management

Company:

Weidner Property Management

Name:

Jessica Mills

Job Title:

Senior Consultant

Company:

D2 Demand Solutions

Name:

Dhar Sawh

Job Title:

Industry Principal, Revenue Management

Company:

Yardi (Moderator)

10:00AM

11:00AM

Resiliency

Ellington Salon C

Whether it’s California wildfires, 100-year floods happening every three years in Houston or a startling increase in Hurricanes, extreme weather events seem to be occurring with more frequency and grabbing more and more attention from the investment community. Coupled with an increased focus on governmental financial resilience, apartment firms are facing ever-increasing challenges in not only how and where to acquire or develop their communities, but also how to respond after a disaster. Find out what steps investors and asset managers are taking to prepare resilient portfolios that can withstand extreme events and how they help mobilize their onsite teams to respond after disaster strikes.

*For Asset Managers

Speakers

Name:

Laura Craft

Job Title:

Senior Vice President, Global Strategy & Investment

Company:

Heitman

Name:

Erin Hatcher

Job Title:

Vice President-Sustainability

Company:

AMLI Residential

Name:

Brandon Svec

Job Title:

Director, Market Economist for Chicago

Company:

CoStar

Name:

Ken Veltri

Job Title:

Senior Vice President Assset Management

Company:

AMLI Residential

11:00AM

11:45AM

Business Exchange

Ellington Foyer

11:45AM

1:00PM

Networking Lunch

The Terrace

1:15PM

2:15PM

Regulatory Issues

Ellington Salon C

Asset managers must know the law to be effective. From emotional support animals to marijuana to rent control, legislation and regulatory guidance plays an enormous role in every aspect of apartment operations. As the regulatory landscape changes and more localities consider policies like rent control and how to address short-term rentals in the community, asset managers need to understand what the future holds. This session is designed to answer those questions and help asset managers understand how those regulations will affect their organizations.

*For Asset Managers

1:15PM

2:15PM

Pricing Your Amenities

Ellington Salon F

Renovating an apartment is more art than science: Apartment operators can plow money into new floors, appliances, granite and smart home renovations, but at the end of the day, they still don’t have an accurate idea of how each upgrade contributed to the overall rent cost. Join a group of experienced asset and revenue managers to learn how they determine the rent increases achieved from renovations and how technology can simplify their job.

*For Both Asset Managers and Revenue Managers

Speakers

Name:

Travis Oden

Job Title:

VP, Asset Management

Company:

Camden

Name:

Tim Reardon

Job Title:

COO

Company:

Bridge Property Management

Name:

Blerim Zeqiri

Job Title:

CEO and Founder

Company:

BI:Radix (Moderator)

Name:

Cristina Istrate

Job Title:

Senior Analyst, Asset Management

Company:

FCP

Name:

Greg Slang

Job Title:

VP of Asset Management

Company:

Kettler

2:15PM

2:30PM

Refreshment Break

Ellington Foyer

2:30PM

3:30PM

The Sharing Economy from the Operator’s Perspective

Ellington Salon F

Whether it’s short-term rentals, ride sharing, or co-working, the sharing economy is revolutionizing both society and the rental housing industry. Many operators are finding that co-working spaces can be a great amenity, but it’s not without its complications. Allowing short-term rental providers to operate in your communities can provide an instant jolt of revenue, but also can have its downsides where potential regulations and resident satisfaction are concerned. Find out the pros and cons of bringing concepts and companies from the sharing economy into your communities.

*For Both Asset Managers and Revenue Managers

Speakers

Name:

Ken Veltri

Job Title:

SVP, Asset Management

Company:

AMLI Residential

Name:

Mike Gomes

Job Title:

Chief Experience Officer

Company:

Cortland

Name:

Jon Directo

Job Title:

Manager-Project Innovation

Company:

The Dinerstein Companies

Name:

Noah Gottlieb

Job Title:

Principal

Company:

Property Markets Group

Name:

Pat Ragin

Job Title:

Principal

Company:

Ares Management Group

2:30PM

3:30PM

The Hunt for Expense Savings

Ellington Salon C

Apartment operators are always looking for cost savings, especially in an environment of slowing rent growth. Whether its renegotiating utility contracts or waste management agreements, adopting new technology that monitors for water leaks or even encouraging behavioral changes among residents (and staff), there are many places where costs can be minimized. Explore where you can uncover and capture savings, whether it is working with supplier partners or in the educating of residents and onsite associates.

*For Asset Managers