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Looking for Hot Topics and Trends? Your Search Ends At The 2016 NAA Student Housing Conference & Exposition

From #superfresh ideas for leadership, team motivation, marketing and leasing to rocking the online reputation race, the education lineup at the 2016 NAA Student Housing Conference & Exposition, February 16-17, 2016, at the Hyatt Regency in Chicago, promises a wealth of knowledge designed to give you a leg up on the competition in this flourishing niche of rental housing.

Recently announced sessions for this exciting event run the gamut from marketing, leasing and operations to executive strategy, technology and social media, like: 

1. Goodbye Gen Y, Hello Gen Z. Introducing Generation Z: Your next generation of renters. You may not realize it, but they are already impacting the way you lease, the way you market-even the way you think about housing. Gen Z is a post-9-11, recession-surviving, hyper-connected, ultra-diverse, green group of foodies whose brains have evolved differently than any previous generation. Marketing and leasing will never be the same. This session will teach you how to lease to them and successfully transition to Gen Z.

2. How to Rock the Online Reputation Race. Students are savvy when it comes to using online resources to search for student housing. If your community suffers from bad reviews or ratings, your leases can suffer, too. This session will help you rock your online reputation: We will discuss the ins and outs of online reputation management, including ratings, organic vs. paid reviews, available tools (including free or low-cost) and internal vs. external management of reviews.

3. Fifty #Superfresh Ideas for Leadership, Team Motivation, Marketing & Leasing. Fuel the imagination of your onsite teams with 50 fresh ideas that, when combined, reinforce an integrated, 360-degree approach to success. This quick-paced and lively session will give you practical tools necessary to motivate your team, lead with confidence, lease like a rock star, and employ marketing tactics that mimic the big brands college students love.

Register today and, to sweeten the deal register by December 18 at the early rate, a $300 savings. And, groups of five or more have the opportunity to save another $75 each by registering together.