NAA/NMHC Ad Campaign Promotes How Apartments Create Jobs
NAA/NMHC have created an advertising campaign targeting federal, state and local policymakers. The six ads include a full-page issue ad that appeared in Politico newspaper on NAA’s 2012 Lobby Day to tell 33,000 politically influential readers how apartments create jobs.
Several of the ads emphasize how the apartment industry will create 300,000 new jobs in 2012 alone. The ads also carry messages to state and local policymakers, focusing on how the nation’s changing demographics and lifestyle preferences are drawing more people to rental housing.
NAA/NMHC have placed these ads in key publications. The ads are also available for NAA affiliates and member companies to customize with their own logos and place in state and local print and online media.
A CD with all the 8"x10" and 5"x7" ads as well as logo placement guidelines is available by contacting Carole Roper.