The Importance of Technology in Post-Pandemic Real Estate

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4 minute read

Post-pandemic, advancements in technology allow businesses to run more efficiently, especially remotely, and to pay their bills on time. 

This article, written by AvidXchange’s Brian Thayer, is an excerpt from our recent eBook “Expert Insights: The New State of Real Estate,” available for download here.

Soon after the pandemic started in the United States in 2020, many businesses rapidly sent their employees to work at home. The situation was urgent.

These frenetic and unusual circumstances drove the rapid use of second-layer, add-on technologies – many powered by automation.

Automation became so pervasive it emerged as arguably the single most important trend in the real estate industry during the health crisis. The pandemic accelerated automation adoption by roughly three to four years.

More businesses adopted automation for two main purposes: to run their businesses more efficiently and remotely and serve vendors and suppliers with what they needed to get paid on time.

Rapid embrace of second-layer tech

As this health crisis unfolded, an interesting dynamic took hold. Real estate companies weren’t especially interested in making major technology changes to the core engines that run their businesses. It was too time-consuming and risky of an undertaking.

However, they realized they had to adapt quickly by starting to use easily integrated, second-layer technologies such as accounts payable (AP) automation software to keep operations going with remote workforces.

Suddenly, and on a massive scale, businesses made necessary technology investments. A widespread uptick in the number of real estate companies who started using AP automation software took flight. Corporate conferencing software also became hugely popular.

Change in attitudes about real estate technology

The pandemic also caused a change in attitudes towards technology. AP automation quickly shifted from a service real estate finance pros were interested in to one they couldn’t do without.

The industry’s de-centralized structure was an additional dynamic driving the growth in use of automation.

It’s common for property managers working for one company to be dispersed throughout hundreds of property units across multiple states. Yet they still have paper invoices and payments that have to be processed and paid on time to avoid late fees.

During the pandemic, automation consolidated these payment systems in one place where finance pros and property managers could easily access to see the status of arrivals, approvals and payments of bills; and, importantly, make on-time payments electronically.

Tech trends of the future

The rapid use of technologies during the pandemic is likely to have staying power. But there’s still progress to be made.

So what technologies are coming down the pike? In a survey we asked real estate pros what real estate tech will be brought to market over the next five years.

Respondents cited technologies that better integrate accounts payable, accounts receivable, treasury and construction management software systems; and improved integration of the entire process from first contact, leasing, communications and process returns.

Beyond integration tools, respondents cited other technologies including customizable cost coding and budgeting software, predictive analytics tools, and more.

Automation creates differentiation

Why is all this so important? Because automation and other advanced technologies help differentiate real estate companies from those that don’t. It gives finance pros new and easier ways to serve and support customers, vendors and suppliers and eliminate the sluggishness and unreliability of paper processes.

Automation also makes employees more pleased because they’re liberated from manual tasks so they can sharpen other, higher-value skills such as financial analysis and reporting.

The benefits of automation are not exaggerations; they’re real and can be measured.

Tech adoption doesn't have to be hard

There one’s final point I want to make about the positive affect technology had in this market and finance pros during the pandemic — one that’ll persist into the future. 

Because the crisis hit so fast, companies didn’t have long to think about whether they were ready to shift to automated processes. They just did it – in some cases virtually overnight and without much research.

And most found out it’s not as difficult to use technologies as they may have expected. This bodes well for the technology and real estate industries. 

It means finance pros and others in this industry will be more open to investing in technologies that help them operate more efficiently to grow their businesses.