Two unique and inspiring general sessions will share experience and valuable insight with attendees during the 2013 NAA Green Conference. Mark your calendars to attend these thought-provoking sessions.
Tuesday, April 16 - 9 a.m. – 10:15 a.m.
Executive Viewpoint - "Green" State of the Industry
The concept of "going green" is not new to the multifamily housing industry, but it is evolving and chaning at a rapid pace. Tools and resources that were cutting edge a few years ago are business as usual for some companies, and early adopters have paved the way for even more breakthroughs in tools, resources, products and services, that ultimately have increased the "Green" profile in the industry. Leading executives in the industry will share their experience with the evolution of the green revolution, current trends in development, and the success they have experienced with various green initiatives. Highlights will include green strategies and tools that have had a positive impact corporately and at properties, not only financially, but through marketing and leasing programs and resident retention, maintenance cost, sub-metering, and improved access to financing. You will have the opportunity to learn more about what green trends migh tbe going away or becoming the norm, and green building standards, and their important and relevance for multifamily. There will be ample time for audience Q&A.
Wednesday, April 17 - 11:30 a.m. – 1 p.m.
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Andrew Winston - Founder, Winston Eco-Strategies
Andrew makes the case that going green, especially during economic slowdowns, drives innovation and represents a new and fundamentally better way of doing business.
This engaging talk by a globally recognized speaker and green business expert will...
- Explore the environmental pressures and powerful stakeholders driving companies to go green
- Describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world
- Illuminate the hurdles companies face when trying to go green
- Share stories of how leading companies use environmental thinking to build a strategic competitive advantage