Operations Insights
A monthly newsletter for professionals involved in onsite apartment operations and maintenance, with insights on trends, best practices, services and ideas for you to consider during day-to-day operations.
NAA’s 2022 Legislative and Regulatory Outlook for the Apartment Industry
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What apartment owners and managers should expect from the public policy arena in the coming year.
High occupancy rates, persistent lack of adequate supply and rising inflation in the form of rents are all putting pressure on policymakers at all levels to act. NAA remains vigilant about the…
The Power of Online Videos in Your Apartment Marketing
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Video can be a marketer’s most powerful tool but using it effectively can be tricky.
Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of all online traffic is related to video, which is…
Self-Guided Tours: The Good, The Bad and the Not So Ugly
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The use of self-guided tours has exponentially increased, and operators are sharing the different ways they are utilizing them in the modern leasing environment.
A mere two years ago, self-guided tours (SGTs) represented the future of the rental housing industry—but more of the distant future…
Rents Decline in Half of 100 Largest U.S. Cities
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The National Rent Report from Apartment List shows rent growth across the country remained relatively flat.
More than half of the 100 largest cities in the U.S. saw rent prices decline during November. The national index from Apartment List increased 0.1%, which is the lowest month-over-month (MoM…
Online Reputation Remains Important to Residents, Physical Apartment Visits Decline
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J Turner Research dives into resident apartment search and selection behaviors.
J Turner Research is examining resident and prospective resident online behaviors and how they compare to a similar study from 2018. More than 2,200 residents participated in the most recent research—four in five were…
New Strategies to Improve NOI
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Revenue management systems and bundled fees are among the many ways to improve net operating income.
As the industry acclimates to its new normal and multifamily housing companies ease the reins on operating budgets, management companies are looking for new avenues to increase net operating…
Resident Texts: Break on Through to the Other Side
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Here’s why your text messages fail to reach your residents.
Historically, a flyer pinned to a board in the lobby was one of the most effective methods for mass communication to residents. Today, although many boards remain, owners and operators have a slew of additional communication tools at their…
Three Ways to Leverage Video for Recruitment and Retention
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Video storytelling is a powerful, engaging and underused medium across the industry.
Just when owners and managers thought they were finally turning the page on the unprecedented challenges of 2020, the pandemic has yet one more card up its sleeve – "The Great Resignation.”
As the pandemic drives…
Five Holiday and Winter Community Event Ideas That Engage Residents
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Improve resident experience with these highly marketable event ideas.
“Resident experience” is the hot topic in the apartment industry these days — and for good reason. When you’re able to achieve a positive resident experience, you’re also able to achieve more renewals and new leases.
Importantly…
Rent Growth Continues in October at Slower Pace
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Rent growth across the U.S. continues to climb but at a slower pace than seen earlier this year.
Rent growth remains strong across the U.S. despite a slowdown in the fall. According to the latest National Rent Report from Apartment List, rents backed off a bit to their smallest month-over-month…