Units Magazine December
Take a Look Inside

The December issue of units magazine.

Open Door Program
NAA's Open Door Program

Your Gateway to Smarter Savings

Units Magazine December
Take a Look Inside

The December issue of units magazine.

Opend Door Program
NAA's Open Door Program

Your Gateway to Smarter Savings

News & Research Listing

Marketing Buzz
AI and Automation Are Changing the Face of Recruitment and Retention
AI-driven technologies and automation will help associates cut down on surface-level interactions for greater efficiency in lend-to-lease conversion...
November 13, 2019
artificial intelligence
Marketing Buzz
How Pricing Changes in a Recession
When the economy starts to sour, a plan to withstand a downturn and a strong rapport between pricing and onsite teams can pay big dividends.When...
November 13, 2019
economic downturn
Marketing Buzz
Storytelling Can Help Get Signed Leases
As marketers strive to offer experiences and lifestyles, using a story can create a genuine connection.While tech presents tremendous opportunities...
November 6, 2019
storytelling and branding
Marketing Buzz
Photos are One Key to a Successful Renovation
For a renovation to work, the property management team must be on board.Regardless of how great your renovation is, if the onsite team isnâ€...
November 6, 2019
renovations
Marketing Buzz
Marketing Sustainability at Apartments
Going green attracts residents, can push rents.Holly McQueen has a soft spot for water. As Vice President and Regional Property Manager in Jacksonville,...
October 8, 2019
Sustainable Apartments
Marketing Buzz
The Digital Marketing Strategies People are Using This Year
Three-quarters of the way through 2019, apartment companies continue to look for high-tech ways to reach prospects. But for some firms, old-fashioned...
September 10, 2019
Apartment Digital Marketing
Marketing Buzz
Bringing the Leasing Office to the Prospect
Meeting over coffee or leasing in a former retail space can improve conversions.Even with the option to type to chatbots, view pictures of amenities,...
August 14, 2019
Leasing Prospect
Marketing Buzz
Is Voice the New Way to Attract Residents?
While voice search offers promise, there are some things you need to know. Here are three things to remember before jumping in.Anyone who has...
July 10, 2019
voice search
Marketing Buzz
Why Maintenance Matters to Marketing
By strengthening their alliance with maintenance, marketing departments can help ensure their message is getting out to residents and prospects.Marketing...
June 12, 2019
Marketing Training
Marketing Buzz
You May Have to Pay for Google My Business Listings
The search engine giant is surveying local businesses to see what they would pay for its formerly free service.Google My Business provides a...
May 8, 2019
Google My Business

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