The full 2019 schedule will be presented soon!
Monday, February 11
Exhibitor Registration Open
Tuesday, February 12
Attendee/Exhibitor Registration Open
Executive Roundtable (Invitation Only)
Lunch with DJ
CampusConnex Lab: Introduction
CampusConnex Lab: Mindfulness Speaker & Exercise
CampusConnex Lab: Industry Issues
- The Value of Talent - Alex O'Brien
- Differentiating Yourself from Your Competition Through Customer Service - Dan Oltersdorf
- Career Pathways for Student Housing Pros - Heather Sizemore
- High Tech/High Touch - Alex Jackiw
CampusConnex Lab: Roundtable Discussions
CampusConnex Recap & Wrap Up
Welcome Party - Retro Beach Bash
Wednesday, February 13
Relaxation & Stretching Class (Ticketed Event)
Attendee/Exhibitor Registration Open
Speed Networking Activity
General Session: Coffee on the Quad
A series with seven speakers armed with 20 slides that advance automatically every 20 seconds, so they get to the point fast!
Workforce Mining: Teasing Out Talent Supply
Megan Orser | Director of Professional Development, Smart Apartment Solutions
Managing Student Mental Health Issues
Amanda Livesay | Portfolio Supervisor, The Quarters on Campus
How the Banana Captured the Purdue Market
Brent Gutwein | CEO, Granite Student Living
Turn of the Screw: Interviewing Strategy Examined
Ivana Christman | COO, Quest Management Group
From the Developer's Desk: Investing in the Future
Alex Eyssen | VP, Student Housing, The Bainbridge Companies
Integrating Animals, Allergies, and Accommodations
KC Theisen | Principal, Opening Doors
Matt Pavlick | President, GRO Marketing
The Future of Tech and Revenue Growth
A recent rental housing survey found that more than 57 percent of residents are willing to increase their rent payment by at least $20 to have a smart apartment. Rental housing software companies listened and are launching partnerships with major technology providers such as Google, IBM Watson and Amazon Alexa to streamline apartment living for students and housing providers alike. Examine how partnerships and integrations with consumer and business tech powerhouses will impact future tech and revenue growth in the housing industry.
- Learn about recent tech partnerships in the industry that can streamline operations and marketing processes
- Hear from industry experts discussing the revenue management opportunity that lies within certain technology integrations
- Walk away with technology key learnings in integration efficiency to save time and effort for on-site teams
Executive Roundtable (Invitation Only)
Team members from student housing companies at all levels need to be fluent in financial terms and the concepts behind them to provide greater context for how they perform within the whole system. While understanding financial statements, producing owners’ reports, and measuring property performance are challenging to most, your career advancement depends on your ability to master these skills.
- Learn key performance metrics that will help you focus on what's important to an investor and what drives property performance.
- Understand which performance metrics are the most important for maximizing property performance.
Marketing to Personas
Cutting through the noise in the marketing stream is an art. Gone are the days of broad, scatter-shot efforts that bring in an acceptable percentage of new leads. Learn more about using data to get rid of generic outreach and develop relatable prospect/customer personas that can bring new dimension to your sales and marketing efforts.
1. Understand what a customer persona is and how it can help your marketing efforts to maximize investment and response
2. Identify the data collection, assessment resources and methods that will inform your personas
3. Learn how to develop customer and prospect personas and execute on them as part of your marketing and sales strategy
Ping Pong & Hole In One
Turn Time Show and Tell
All aspects of turn will be discussed from pre-planning, bid preparation, advanced ordering of supplies, ways to schedule check outs for additional income, and vendor scheduling. With many turns occurring in less than 10 days, it's critical to prepare in advance for the largest controllable operational expenses that hit your bottom line. Discussion will include how critical a successful turn impacts move-ins which directly influences the resident's decision to renew.
- Create an Express Checkout program that will allow early move outs including charges, while improving customer service and increasing additional income
- Learn about securing viable vendors, contract preparation, insurance certification, preparing backup plans if vendor issues occur and ensure all expectations are met
- Explore how to effectively use a turn board, checklists and tracking tools along with additional resources to ensure a successful turn
Four Questions (and Answers) to Revolutionize Your Performance
Are you asking the right questions to drive performance? And are you receiving the insights to answer them? Learn how to analyze and optimize your property and portfolio. Explore ways to measure performance in the areas that matter most, and gain insights that support more strategic decision making. Learn best practices and tools that will help you revolutionize your reporting and operational performance.
1. Understand current trends in various housing types (urban v. garden or cottage) and student demographics (freshmen on-campus v. upper classmen off-campus)
2. Explore examples of innovative solutions from student housing providers who have found value by transforming outdated amenities into something new and vibrant
Digital Platforms That Can 'Make or Break' the Resident Experience
Defining the customer journey and making it a seamless experience between multiple technology platforms is becoming a challenge. Explore the customer journey map of typical engagement through the various interactive experiences with your brand. From the initial search process, ongoing engagement, events, renewals, and even move-out, understanding how to maximize the journey is key to maximizing value for your community. Case studies will be shared on resident engagement tactics, database marketing, and personalization.
1. Examine case studies from emerging marketing partner-platforms in student housing to have a positive influence on the customer journey
2. Learn web and social strategies that effectively engage your audience in ways that aren't always selling
3. Learn the latest trends in personalizing your communication to students throughout the customer journey that speaks to them
NAA Exposition / Business Exchange
Lunch in the NAA Exposition
Open Space Sessions
How to Turn Part-Timers and Short-Timers into High Performers
Motivating team members is a challenge for many managers. Supervisors of student housing communities have the added burden of directing part-time or temporary staff members, who often aren’t focused on their future like a conventional workforce. Getting these team members to buy-in to the culture and care about high performance can be tough. Examine what spectacular supervisors of student housing communities do differently to inspire dedication, loyalty and high-performance from their team members, whether they’re full-time, part-time or seasonal.
- Understand job-market forces that make every supervisor’s life hard right now, including specific unemployment, employee turnover and engagement data
- Learn what makes part-time employees tick and what turns them off
- Identify nine action steps to boost satisfaction and performance
A Lesson in Legal Protection of Your Bottom Line
Learn about legal issues in the rental housing industry, how they affect the student housing market and how to mitigate your risk.
- Learn about recent legal trends and changes in the rental housing industry that affect your business
- Understand how legislation and legal precedence drive changes to and additions of leasing forms and operational procedures
- Get details about recent updates to the NAA Click & Lease product that directly addresses common practices and procedures in the student housing market
Considering Generational Shifts in 2019 and Beyond
Millennials are now solidly entrenched in the workforce and the first wave of Gen Z are starting their sophomore year of college. We know that Gen Z’ers value sustainability (but aren’t willing to pay extra for it), make buying decisions based on a company’s efforts at being socially conscious, and have a strong preference for social spaces that allow them to hang out together (while actively dialed into their devices). Learn more about this new group of academically focused individuals.
- Understand what preferences are embodied by Gen Z and how that differs from their predecessors
- Apply generational shifts to changes and nuances in student life programming, marketing, leasing and communication styles
- Learn how to apply examples from the retail industry, sports industry and universities for ways to romance this generational group
General Session: “Be the Spark: Five Platinum Service Principles for Creating Customers for Life”
As a former Sales Director for Disney Institute, Simon T. Bailey understands how to connect with executives, entrepreneurs and audience members of all types. He believes in the power of meaningful connections and equips people with tangible tools to make their dreams come true.
With more than 30 years' experience in the hospitality industry, Simon has worked with more than 1,700 organizations in 46 countries. He has been named one of the top 25 people who will help you reach your business and life goals by SUCCESS magazine; has authored nine books; and has a motivational video, Goalcast, that has been viewed over 53 millions times worldwide.