MEETINGS & EVENTS

Schedule

Wednesday, February 14

8:00AM
4:30PM
Attendee Registration
8:30AM
9:00AM
Continental Breakfast
9:00AM
10:00AM
General Session: Coffee on the Quad

Grab a seat and get ready to learn! Treat yourself to an eclectic array of topics from passionate industry players. Each student housing geek, technician or innovator hops up on the soapbox, armed with 20 slides that advance automatically every 20 seconds, getting to the point, fast! Join us for some humor, entertainment and passionate storytelling.

What I Learned About Customer Service Working for Disney by Larry Berry

Tools for Trainers: Financial Literacy in Five Minutes by Jonathan Bove

Reputation Matters by Alexandra Jackiw

What I Learned from the Rainbow Cheetahs about Training Adults by Dan Oltersdorf

Serving Today's College Students Through Partnership by Anne Stark

24-Hour Turn - It Can Be Done by Michael Trendota

Bilateral Leasing by Lisa Trosien

Speakers

Name: 
Larry Berry
Job Title: 
Guest Services Manager
Company: 
The Walt Disney Company (Formerly)
Name: 
Jonathan Bove
Job Title: 
Vice President, Business Development & Consulting Services
Company: 
Landmark Properties
Name: 
Alexandra Jackiw
Job Title: 
President
Company: 
Milhaus Management
Name: 
Dan Oltersdorf
Job Title: 
Senior Vice President and Chief Learning Officer
Company: 
Campus Advantage
Name: 
Anne Stark
Job Title: 
Director of Residence Life and Education
Company: 
University of Central Florida
Name: 
Michael Trendota
Job Title: 
Chief Operating Officer
Company: 
Varsity Properties, Inc.
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
10:15AM
11:15AM
Revamp the Basics: 40 Ways to Elevate Operations
Operations

Back to the basics, or think outside the box? A blended approach may be the ideal solution, based on how four veteran operators in the student housing industry are tackling new "old" problems. Discover creative ways to take the “necessary" to the “exceptional" on the industry's most challenging operational facets, including turnover, leading and developing team members and circumventing budget constraints of communities with fewer than 300 beds. Remember the bonus round: The 10 best operational ideas of the last 12 months! (WED-C1) 

Speakers

Name: 
Melinda Farmer
Job Title: 
Regional VP
Company: 
American Campus Communities
Name: 
Holly Golebiowski
Job Title: 
VP of Operations
Company: 
Homestead U
Name: 
Eric Orsbon
Job Title: 
Regional VP of Operations
Company: 
BMOC, Inc.
Name: 
Heather Sizemore
Job Title: 
VP, University Relations
Company: 
University Student Living (Moderator)
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RESOURCES

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10:15AM
11:15AM
Renovations are Coming: Value-Add Strategies in a Changing Student Housing World
Finance

As the student housing business matures, original, by-the-bed communities are now over 20 years old. These assets are well located, but with tired finishes, dated amenity packages and outmoded exterior colors and skins, they’re pushed into the middle- to lower-tier ranges for rents. Uncover value-add strategies such as identifying the property in the market, the acquisition, valuable in-unit upgrades and clubhouse amenity improvements that provide both usefulness and the “Wow!” factor to help bring out the charm (and ROI) of older communities. (WED-C2)

Speakers

Name: 
Kyle Barger
Job Title: 
EVP of Construction Management
Company: 
The Preiss Company
Name: 
Tim Burns
Job Title: 
Principal
Company: 
ApexOne Investment Partners
Name: 
Mark Wilkie
Job Title: 
VP of Asset Management
Company: 
The Collier Companies
Name: 
Adam Byrley
Job Title: 
COO
Company: 
The Preiss Company (Moderator)
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RESOURCES

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10:15AM
11:15AM
Time to Windex Your Crystal Ball: The Expected Future of Organic Search
Marketing

Organic search traffic is free traffic, but it does require resources to ensure a website can be crawled by the search engines and located by potential customers. With Google conducting more than 1,000 updates a year, the new “mobile-first” index and the expected amplification of the voice search/assisted search trend, it goes without saying that there exist quite a few variables to track and control. Dig into these data points to truly understand where digital content needs to be today, and tomorrow. (WED-C4) 

Speakers

Name: 
Simon Heseltine
Job Title: 
VP of Search
Company: 
ForRent.com
Name: 
Michael Huereque
Job Title: 
VP/Partner
Company: 
Agency Fifty3
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RESOURCES

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10:15AM
11:15AM
Gear Up: What Technology-Focused Gen Z Wants
Technology

Millennials aren’t living in student housing anymore; Gen Z, also known as the  “iGeneration,” were born in the mid-1990s, putting them within a few years of renting their first apartment. Gen Zers only know life with high-tech gadgets and the internet, so student housing operators better be prepared to exceed this generation’s technological needs. Does this mean adding Alexa’s or Echos into every apartment home? Or offering even more technology driven services? Learn how to strike the balance between giving students the key amenities they want while delivering a high ROI. (WED-C3) ​

Speakers

Name: 
Scott Casey
Job Title: 
CTO & SVP of Strategic Business Development
Company: 
EDR Trust
Name: 
Alex Eyssen
Job Title: 
VP of Student Housing
Company: 
The Bainbridge Companies
Name: 
Henry Pye
Job Title: 
Vice President, Resident Technology Services
Company: 
RealPage
Name: 
Regan Hartley
Job Title: 
National Director of Sales
Company: 
Package Concierge (Moderator)
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RESOURCES

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11:30AM
2:30PM
NAA Exposition with Lunch
12:10PM
12:25PM
Learning Zone: The Key to Connecting with Your Students and Creating Community
12:40PM
12:55PM
Learning Zone: Monetizing Your Investments with New Apartment Technology Trends
1:10PM
1:25PM
Learning Zone: Something Worth Learning: Up-Close Truths with a Veteran Property Manager
1:40PM
1:55PM
Learning Zone: A Leading (and Leaner) Lead to Lease Process: Simplify Your Leasing Lifecycle
2:10PM
2:25PM
Learning Zone: Race to Inspect: Do You Have What It Takes to Go Paperless?
2:45PM
3:45PM
Three Megatrends Altering the Multifamily Marketer’s Mindset
Marketing

Every new year comes with prognostications on trending marketing strategies, but what new trends actually have an effect on a marketer’s mindset? Learn three marketing megatrends (People-Based Marketing, Intricate Customer Journeys and Bottom Line Analytics) that have effectively driven long-term change in how marketers approach recent shifts in consumer behavior. Review an in-depth analysis of each megatrend with fresh data, case studies and strategies that will steer the marketer's mindset toward innovative solutions to address today’s seismic shifts in consumer activity. (WED-D1) 

Speakers

Name: 
Maria Filippone
Job Title: 
Director of Marketing
Company: 
Peak Campus
Name: 
Barrie Nichols
Job Title: 
VP of Leasing and Marketing
Company: 
University Student Living/The Michaels Organization
Name: 
Steven Ozbun
Job Title: 
President Managing Partner
Company: 
LeaseLabs
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RESOURCES

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2:45PM
3:45PM
Sustainability on Campus: Initiatives that Work in Student Housing
Operations

Through case studies of apartment communities with successful sustainability projects in place, explore the technology, student engagement and marketing opportunities for sustainability in student housing, as well as insight into how universities nationwide are placing a growing importance and commitment on sustainability. (WED-D3) ​

Speakers

Name: 
Don Brooks
Job Title: 
Director of Sustainability
Company: 
The Dinerstein Companies
Name: 
Scott Casey
Job Title: 
CTO & SVP of Strategic Business Development
Company: 
EdR
Name: 
Yara Watson Colon
Job Title: 
Sustainability Coordinator
Company: 
University of Central Florida
Name: 
Chris Castro
Job Title: 
Director of Sustainability
Company: 
Mayor Buddy Dyer’s Office of Sustainability, City of Orlando (Moderator)
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RESOURCES

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2:45PM
3:45PM
Onboarding: Setting the Tone for the Employee Experience
Human Resources

It's day one for your new hire and as expected, they're excited, nervous and full of questions. Your new employee has high hopes for a day of meeting co-workers and learning their new role while sussing out nuances of the workplace. As the hiring supervisor, you're short-staffed and stressed out, and orienting a new associate may just push you over the edge. What happens next will affect whether your new hire will become a productive team member or ultimately regret their decision to join your team. Gain answers to common questions and concerns as well as uncover practical ideas from within the rental housing industry and beyond. (WED-D4)

Speakers

Name: 
Tammy Chivers Baker
Job Title: 
Talent Development Consultant
Company: 
TCB Talent Solutions
Name: 
Jared Miller
Job Title: 
Principal & Managing Director, Asset Management & Operations
Company: 
Homestead Development Partners
Name: 
Kara Rice
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development
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RESOURCES

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RESOURCES

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2:45PM
3:45PM
LGBTQ+ and You: Creating an Inclusive Community
Special Needs Populations

Residence life programming and roommate matching can be difficult enough without adding the considerations of special-interest groups. Despite uncertainty surrounding communicating with these groups—especially the LGBTQ+ community—leverage guidance to ease fears and answer your questions to ensure student housing operators are creating supportive environments that foster healthy and happy residents. (WED-D2) ​

Speakers

Name: 
Gina Duncan
Job Title: 
Director of Transgender Equality
Company: 
Equality Florida
Name: 
Codie Frank
Job Title: 
LGBTQ+ Services Coordinator, Social Justice and Advocacy
Company: 
University of Central Florida
Name: 
Mak Kaplowitz
Job Title: 
Student
Company: 
University of Central Florida
Name: 
Elijah Mizell
Job Title: 
Assignments Coordinator Housing and Residence Life
Company: 
University of Central Florida
Name: 
Emily Barber
Job Title: 
Director of Training
Company: 
Landmark Properties (Moderator)
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RESOURCES

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3:45PM
4:00PM
Cocktail Refreshment Break
4:00PM
5:00PM
Closing General Session: Unleash your Inner Tyrant

Humorist & Author, Jeff Havens, will make you laugh your way to new insights on the type of leader you want to be and how best to get there—communicating better, inspiring innovation and creating a culture where people are eager to improve. Covering four main areas of leadership—corporate culture, management/employee relations, crisis management and change management—Havens' content and research-rich session will energize you while providing invaluable and unforgettable training.

Speakers

Name: 
Jeff Havens
Job Title: 
Humorist & Author
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