MEETINGS & EVENTS

Schedule

Tuesday, February 13

8:00AM
5:00PM
Attendee Registration
11:30AM
12:30PM
Student Housing Trends: What Are You Building?
Operations

Better grasp the evolving student housing market by learning about the most recent trends, from the interior and exterior design and floor-plan popularity to programming common areas, amenity selection and newer topics such as gender-neutral spaces. Walk away with an understanding of what is trending right now and what to think about when building and renovating. (TUE-A1) 

Speakers

Name: 
Robin Connolly
Job Title: 
Project Manager
Company: 
The University of Texas System
Name: 
David Day
Job Title: 
Program Manager & Architect
Company: 
Jacobs Engineering
Name: 
Mark Mitchell
Job Title: 
Director of Commercial Design
Company: 
BSB Design, Inc.
Name: 
Brian Ward
Job Title: 
Director of Design
Company: 
Niles Bolton Associates
Name: 
Christopher Coleman
Job Title: 
Regional Manager
Company: 
American Campus Communities (Moderator)
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11:30AM
12:30PM
From Farm League to the Majors: Investing in Employee Development Programs
Leadership

It is widely understood that employees, whether part time or full time, benefit from a strategically designed development program. Employers recognize the importance of human resource investment, but development programs sometimes end up on the backburner in favor of daily obligations. Taking into account that these programs vary based on the needs, size and maturity of the company, learn practical strategies for building organizational commitment, using culture to project your brand and getting your employees to commit long-term. (TUE-A3)

Speakers

Name: 
Julie Bonnin
Job Title: 
Chief Operating Officer
Company: 
Asset Campus Housing
Name: 
Dan Oltersdorf
Job Title: 
SVP and Chief Learning Officer
Company: 
Campus Advantage
Name: 
Chip Schell
Job Title: 
Vice President of New Business
Company: 
Core Spaces
Name: 
Alex O'Brien
Job Title: 
President
Company: 
Cardinal Group Management (Moderator)
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11:30AM
12:30AM
How to Partner with Smaller Universities
Partnership

Not every institution of higher education has student populations in the tens of thousands. For organizations seeking to partner with schools of fewer than 5,000 students, this session offers the opportunity to better understand the components of partnership as well as navigating affiliation agreements, leaving attendees prepared to acquire more small university partners. (TUE-A4)

Speakers

Name: 
Steve Harms
Job Title: 
Director of Pre-Construction Services
Company: 
Tri-North Builders
Name: 
Eric Orsbon
Job Title: 
Regional Vice President of Operations
Company: 
BMOC, Inc.
Name: 
Carla Rabe
Job Title: 
Associate Dean for Student Affairs and Campus Administrator
Company: 
University of Wisconsin
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11:30AM
12:30PM
Online Reputation Management: Lead Students to Your Doorstep
Marketing

Are you losing out on prospective residents because of your online reputation? Based on recent findings, 70 percent of prospects choose to visit properties with the best online reputations. Gather insight into students' thought processes, motivations and preferences toward online apartment search as well as the influence of online ratings and reviews, all based on J Turner’s 2017 national research study involving more than 10,000 students that tracked step-by-step how they navigate the internet to find their way to your property. Additionally, walk away with knowledge on how major review and ILSs operate, as well as the strategies to excel in online reputation management. (TUE-A2) 

Speakers

Name: 
Scott Manning
Job Title: 
Regional Manager
Company: 
CA Ventures
Name: 
Jennifer Worsham
Job Title: 
Vice President of Operations
Company: 
EdR Management, Inc.
Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research (Moderator)
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12:30PM
2:30PM
NAA Exposition with Lunch
1:00PM
1:30PM
Speed Networking

Exchange business cards, swap ideas or ask advice. You'll meet a new industry peer every five minutes during our new Speed Networking event in the NAA Learning Zone on the Exposition Floor.

You must RSVP in advance of the conference to participate. Space is limited.

Click here to RSVP

1:30PM
2:00PM
Speed Networking

Exchange business cards, swap ideas or ask advice. You'll meet a new industry peer every five minutes during our new Speed Networking event in the NAA Learning Zone on the Exposition Floor.

You must RSVP in advance of the conference to participate. Space is limited.

Click here to RSVP

2:10PM
2:25PM
Learning Zone: Why Roommates Matter: 10 Strategies for Reducing Resident Turnover
2:45PM
3:45PM
"Un"prepared for Turn!
Turn

Get ready to turn! From pre-planning, bid preparation for vendor selection and advance ordering of supplies to scheduling for timely resident move-outs, reducing holdovers, and staff and vendor scheduling, with many turns occurring in less than 10 business days, it is critical to prepare in advance for one of the largest controllable operational expenses that hit your bottom line. Discussion will include how a successful turn affects new move-ins and influences first-time residents to renew or move out when the time comes. (TUE-B1)

Speakers

Name: 
Bryan Henson
Job Title: 
Director of Operations
Company: 
Simply International
Name: 
Amanda Livesay
Job Title: 
Portfolio Supervisor
Company: 
The Quarters on Campus
Name: 
Jennifer Messina
Job Title: 
Vice President of Marketing
Company: 
San Miguel Management
Name: 
Tana Lee Higginbotham
Job Title: 
SVP of Asset Management
Company: 
Pierce Education Properties, L.P. (Moderator)
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2:45PM
3:45PM
Hire The Best, Ditch the Rest: Simple Team-Building Strategies
Human Resources

In this energetic session based on George’s book, gain a new understanding of team building and develop the skills to create an exceptional group by categorizing each employee with the “12 types” of employees matrix. This interactive way of evaluating team members will allow for quickly identifying which staff are “toxic” to the team and those who are “producers.” (TUE-B3) ​

Speakers

Name: 
Richard George
Job Title: 
Founder
Company: 
NOI Coach
Name: 
Barrie Nichols
Job Title: 
Vice President, Leasing and Marketing
Company: 
University Student Living/The Michaels Organization
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2:45PM
3:45PM
Better Decision Making, the Data-Driven Way
Operations

In today’s digital world, the amount of data presented to operators and investors often feels overwhelming. At the same time, data now richly informs so many decisions, and results in better performance and operational efficiency. Review case studies and real-time examples of new and better ways of utilizing marketing, expense, supply, performance and other data sets to maximum potential. Explore how effective organizations aggregate, analyze and put data to work to move past reporting and start utilizing analytics. (TUE-B4) 

Speakers

Name: 
Andrew Belter
Job Title: 
Operations Specialist
Company: 
The Preiss Company
Name: 
Andrew Bowen
Job Title: 
Industry Principal, Asset Optimization
Company: 
RealPage
Name: 
Jennifer Cassidy
Job Title: 
SVP of Asset Management
Company: 
Campus Advantage
Name: 
Ben Texler
Job Title: 
Director of Asset Management and Partner
Company: 
Coastal Ridge Real Estate
Name: 
Taylor Gunn
Job Title: 
Director of Student Housing
Company: 
Axiometrics, a RealPage Company (Moderator)
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2:45PM
3:45PM
Lease Ups: Transitioning from Leasing Trailer to Fully Operational Community
Leasing

As a new community is wrapping up the construction phase and heads into stabilized operations, the developer and management company often are hustling to ensure the building will open on time. During these often hectic times, details such as stocking the maintenance shop and ensuring the office equipment is tested and functional can be lost in the fray. Learn about the tools, tips and tricks industry-leading developers and managers use to ensure they are fully operational and can deliver a positive customer experience on day one. (TUE-B2)

Speakers

Name: 
Rob Dinwiddie
Job Title: 
Vice President, Leasing & Marketing
Company: 
Landmark Properties Inc.
Name: 
Courtney Gordon
Job Title: 
Senior Vice President
Company: 
RISE Real Estate
Name: 
Brent Little
Job Title: 
President and CEO
Company: 
Fountain Residential Partners
Name: 
Del de Windt
Job Title: 
CEO
Company: 
Cardinal Group Management (Moderator)
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4:00PM
5:15PM
Opening General Session: Good is the New Cool - How Business Can be a Force for Good

Prepare to be inspired by Afdhel Aziz, Award-Winning Marketing Innovation Expert, and learn about the power of conscious marketing and how business can be a force for good by balancing profit with the needs of their consumers and communities. Hear insights into successful companies, such as Adidas, Warby Parker and Zappos, who are revolutionizing business by “doing well by doing good.” 

Thought-provoking principles from Aziz's book "Good is the New Cool" like "Think Citizens Not Consumers," "People are the New Media" and "Don’t Advertise, Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers as well as attract the best employee talent who are drawn to organizations where they can do meaningful work.

Speakers

Name: 
Afdhel Aziz
Job Title: 
Award-Winning Marketing Innovation Expert
5:30PM
7:30PM
Welcome Party
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