MEETINGS & EVENTS

Conference Schedule

Wednesday, February 13

10:00AM
10:45AM
Financial Literacy
St.Cloud

Finance

Team members from student housing companies at all levels need to be fluent in financial terms and the concepts behind them to provide greater context for how they perform within the whole system. While understanding financial statements, producing owners’ reports, and measuring property performance are challenging to most, your career advancement depends on your ability to master these skills.

Learning Outcomes: 

  1. Learn key performance metrics that will help you focus on what's important to an investor and what drives property performance.
  2. Understand which performance metrics are the most important for maximizing property performance.

Speakers

Name: 
Jonathan Bove
Job Title: 
VP, Business Development and Consulting
Company: 
Landmark Properties
10:00AM
10:45AM
Marketing to Personas
Celebration

Marketing

Cutting through the noise in the marketing stream is an art. Gone are the days of broad, scatter-shot efforts that bring in an acceptable percentage of new leads. Learn more about using data to get rid of generic outreach and develop relatable prospect/customer personas that can bring new dimension to your sales and marketing efforts. 

Learning Outcomes: 
1. Understand what a customer persona is and how it can help your marketing efforts to maximize investment and response 
2. Identify the data collection, assessment resources and methods that will inform your personas 
3. Learn how to develop customer and prospect personas and execute on them as part of your marketing and sales strategy

 

Speakers

Name: 
Alexis Krisay
Job Title: 
Co-Owner and President of Marketing
Company: 
Serendipit Consulting
Name: 
Julie Parsons
Job Title: 
Managing Director
Company: 
Fixation Marketing, Inc.
10:00AM
10:45AM
The Future of Tech and Revenue Growth
Harmony

Technology

A recent rental housing survey found that more than 57 percent of residents are willing to increase their rent payment by at least $20 to have a smart apartment. Rental housing software companies listened and are launching partnerships with major technology providers such as Google, IBM Watson and Amazon Alexa to streamline apartment living for students and housing providers alike. Examine how partnerships and integrations with consumer and business tech powerhouses will impact future tech and revenue growth in the housing industry.

Learning Outcomes:

  1. Learn about recent tech partnerships in the industry that can streamline operations and marketing processes
  2. Hear from industry experts discussing the revenue management opportunity that lies within certain technology integrations
  3. Walk away with technology key learnings in integration efficiency to save time and effort for on-site teams

Speakers

Name: 
Michael Phillips
Job Title: 
CFO
Company: 
PHILLIPS Enterprises
Name: 
Mark Zikra
Job Title: 
Director of Technology
Company: 
CA Ventures
Name: 
Chase Harrington
Job Title: 
President and COO
Company: 
Entrata (Moderator)
11:00AM
11:45AM
Four Questions (and Answers) to Revolutionize Your Performance
St.Cloud

Business Intelligence

Are you asking the right questions to drive performance? And are you receiving the insights to answer them? Learn how to analyze and optimize your property and portfolio. Explore ways to measure performance in the areas that matter most, and gain insights that support more strategic decision making. Learn best practices and tools that will help you revolutionize your reporting and operational performance. 

Learning Outcomes:

1. Understand current trends in various housing types (urban v. garden or cottage) and student demographics (freshmen on-campus v. upper classmen off-campus)

2. Explore examples of innovative solutions from student housing providers who have found value by transforming outdated amenities into something new and vibrant

Speakers

Name: 
Jennifer Cassidy
Job Title: 
EVP and COO
Company: 
Campus Advantage
Name: 
Miles Orth
Job Title: 
COO
Company: 
Campus Apartments
Name: 
Andrew Bowen
Job Title: 
Industry Principal, Asset Optimization
Company: 
RealPage, Inc. (Moderator)
11:00AM
11:45AM
Digital Platforms That Can 'Make or Break' the Resident Experience
Celebration

Marketing

Defining the customer journey and making it a seamless experience between multiple technology platforms is becoming a challenge. Explore the customer journey map of typical engagement through the various interactive experiences with your brand. From the initial search process, ongoing engagement, events, renewals, and even move-out, understanding how to maximize the journey is key to maximizing value for your community. Case studies will be shared on resident engagement tactics, database marketing, and personalization. 

Learning Outcomes:

1. Examine case studies from emerging marketing partner-platforms in student housing to have a positive influence on the customer journey

2. Learn web and social strategies that effectively engage your audience in ways that aren't always selling

3. Learn the latest trends in personalizing your communication to students throughout the customer journey that speaks to them

Speakers

Name: 
John Hinckley
Job Title: 
CEO
Company: 
Modern Message
Name: 
Barrie Nichols
Job Title: 
VP, Leasing and Marketing
Company: 
University Student Living
Name: 
Annette Smith
Job Title: 
CEO
Company: 
Social Kapture
11:00AM
11:45AM
Turn Time Show and Tell
Harmony

Operations

All aspects of turn will be discussed from pre-planning, bid preparation, advanced ordering of supplies, ways to schedule check outs for additional income, and vendor scheduling. With many turns occurring in less than 10 days, it's critical to prepare in advance for the largest controllable operational expenses that hit your bottom line. Discussion will include how critical a successful turn impacts move-ins which directly influences the resident's decision to renew.

Learning Outcomes:

  1. Create an Express Checkout program that will allow early move outs including charges, while improving customer service and increasing additional income        
  2. Learn about securing viable vendors, contract preparation, insurance certification, preparing backup plans if vendor issues occur and ensure all expectations are met    
  3. Explore how to effectively use a turn board, checklists and tracking tools along with additional resources to ensure a successful turn

Speakers

Name: 
Amanda Livesay
Job Title: 
Portfolio Supervisor
Company: 
The Quarters on Campus
Name: 
Jennifer Messina
Job Title: 
VP of Marketing
Company: 
San Miguel Management
12:15PM
2:45PM
Open Space Sessions
Osceola Ballroom
2:45PM
3:30PM
How to Turn Part-Timers and Short-Timers into High Performers
St.Cloud

Operations

Motivating team members is a challenge for many managers. Supervisors of student housing communities have the added burden of directing part-time or temporary staff members, who often aren’t focused on their future like a conventional workforce. Getting these team members to buy-in to the culture and care about high performance can be tough. Examine what spectacular supervisors of student housing communities do differently to inspire dedication, loyalty and high-performance from their team members, whether they’re full-time, part-time or seasonal.

Learning Outcomes:

  1. Understand job-market forces that make every supervisor’s life hard right now, including specific unemployment, employee turnover and engagement data
  2. Learn what makes part-time employees tick and what turns them off         
  3. Identify nine action steps to boost satisfaction and performance

Speakers

Name: 
Lindsey Palmer
Job Title: 
Regional Manager
Company: 
Horizon Realty Advisors
Name: 
Kara Rice
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development
2:45PM
3:30PM
A Lesson in Legal Protection of Your Bottom Line
Harmony

Legal Issues

Learn about legal issues in the rental housing industry, how they affect the student housing market and how to mitigate your risk. 

Learning Outcomes:

  1. Learn about recent legal trends and changes in the rental housing industry that affect your business
  2. Understand how legislation and legal precedence drive changes to and additions of leasing forms and operational procedures
  3. Get details about recent updates to the NAA Click & Lease product that directly addresses common practices and procedures in the student housing market

Speakers

Name: 
Ayiesha Beverly
Job Title: 
Staff Attorney, National Lease Program
Company: 
National Apartment Association
Name: 
Jennifer Hill
Job Title: 
Chief People Officer and General Counsel
Company: 
Peak Campus
2:45PM
3:30PM
Considering Generational Shifts in 2019 and Beyond
Celebration

Industry Trends

Millennials are now solidly entrenched in the workforce and the first wave of Gen Z are starting their sophomore year of college. We know that Gen Z’ers value sustainability (but aren’t willing to pay extra for it), make buying decisions based on a company’s efforts at being socially conscious, and have a strong preference for social spaces that allow them to hang out together (while actively dialed into their devices). Learn more about this new group of academically focused individuals.

Learning Outcomes:

  1. Understand what preferences are embodied by Gen Z and how that differs from their predecessors
  2. Apply generational shifts to changes and nuances in student life programming, marketing, leasing and communication styles
  3. Learn how to apply examples from the retail industry, sports industry and universities for ways to romance this generational group

Speakers

Name: 
Judy Bellack
Job Title: 
Principal
Company: 
Judith Lawrence Associates
Name: 
Jennifer Messina
Job Title: 
VP of Marketing
Company: 
San Miguel Management
Name: 
Mark Mitchell
Job Title: 
Director of Commercial and Hospitality/Interior Design
Company: 
BSB Design, Inc.
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