MEETINGS & EVENTS

Schedule

Tuesday, February 13

11:30AM
12:30PM
Student Housing Trends: What Are You Building?
Operations

Better grasp the evolving student housing market by learning about the most recent trends, from the interior and exterior design and floor-plan popularity to programming common areas, amenity selection and newer topics such as gender-neutral spaces. Walk away with an understanding of what is trending right now and what to think about when building and renovating. (TUE-A1) 

Speakers

Name: 
Robin Connolly
Job Title: 
Project Manager
Company: 
The University of Texas System
Name: 
David Day
Job Title: 
Program Manager & Architect
Company: 
Jacobs Engineering
Name: 
Mark Mitchell
Job Title: 
Director of Commercial Design
Company: 
BSB Design, Inc.
Name: 
Brian Ward
Job Title: 
Director of Design
Company: 
Niles Bolton Associates
Name: 
Christopher Coleman
Job Title: 
Regional Manager
Company: 
American Campus Communities (Moderator)
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11:30AM
12:30AM
How to Partner with Smaller Universities
Partnership

Not every institution of higher education has student populations in the tens of thousands. For organizations seeking to partner with schools of fewer than 5,000 students, this session offers the opportunity to better understand the components of partnership as well as navigating affiliation agreements, leaving attendees prepared to acquire more small university partners. (TUE-A4)

Speakers

Name: 
Steve Harms
Job Title: 
Director of Pre-Construction Services
Company: 
Tri-North Builders
Name: 
Eric Orsbon
Job Title: 
Regional Vice President of Operations
Company: 
BMOC, Inc.
Name: 
Carla Rabe
Job Title: 
Associate Dean for Student Affairs and Campus Administrator
Company: 
University of Wisconsin
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11:30AM
12:30PM
Online Reputation Management: Lead Students to Your Doorstep
Marketing

Are you losing out on prospective residents because of your online reputation? Based on recent findings, 70 percent of prospects choose to visit properties with the best online reputations. Gather insight into students' thought processes, motivations and preferences toward online apartment search as well as the influence of online ratings and reviews, all based on J Turner’s 2017 national research study involving more than 10,000 students that tracked step-by-step how they navigate the internet to find their way to your property. Additionally, walk away with knowledge on how major review and ILSs operate, as well as the strategies to excel in online reputation management. (TUE-A2) 

Speakers

Name: 
Scott Manning
Job Title: 
Regional Manager
Company: 
CA Ventures
Name: 
Jennifer Worsham
Job Title: 
Vice President of Operations
Company: 
EdR Management, Inc.
Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research (Moderator)
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11:30AM
12:30PM
From Farm League to the Majors: Investing in Employee Development Programs
Leadership

It is widely understood that employees, whether part time or full time, benefit from a strategically designed development program. Employers recognize the importance of human resource investment, but development programs sometimes end up on the backburner in favor of daily obligations. Taking into account that these programs vary based on the needs, size and maturity of the company, learn practical strategies for building organizational commitment, using culture to project your brand and getting your employees to commit long-term. (TUE-A3)

Speakers

Name: 
Julie Bonnin
Job Title: 
Chief Operating Officer
Company: 
Asset Campus Housing
Name: 
Dan Oltersdorf
Job Title: 
SVP and Chief Learning Officer
Company: 
Campus Advantage
Name: 
Chip Schell
Job Title: 
Vice President of New Business
Company: 
Core Spaces
Name: 
Alex O'Brien
Job Title: 
President
Company: 
Cardinal Group Management (Moderator)
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2:45PM
3:45PM
Better Decision Making, the Data-Driven Way
Operations

In today’s digital world, the amount of data presented to operators and investors often feels overwhelming. At the same time, data now richly informs so many decisions, and results in better performance and operational efficiency. Review case studies and real-time examples of new and better ways of utilizing marketing, expense, supply, performance and other data sets to maximum potential. Explore how effective organizations aggregate, analyze and put data to work to move past reporting and start utilizing analytics. (TUE-B4) 

Speakers

Name: 
Andrew Belter
Job Title: 
Operations Specialist
Company: 
The Preiss Company
Name: 
Andrew Bowen
Job Title: 
Industry Principal, Asset Optimization
Company: 
RealPage
Name: 
Jennifer Cassidy
Job Title: 
SVP of Asset Management
Company: 
Campus Advantage
Name: 
Ben Texler
Job Title: 
Director of Asset Management and Partner
Company: 
Coastal Ridge Real Estate
Name: 
Taylor Gunn
Job Title: 
Director of Student Housing
Company: 
Axiometrics, a RealPage Company (Moderator)
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2:45PM
3:45PM
Lease Ups: Transitioning from Leasing Trailer to Fully Operational Community
Leasing

As a new community is wrapping up the construction phase and heads into stabilized operations, the developer and management company often are hustling to ensure the building will open on time. During these often hectic times, details such as stocking the maintenance shop and ensuring the office equipment is tested and functional can be lost in the fray. Learn about the tools, tips and tricks industry-leading developers and managers use to ensure they are fully operational and can deliver a positive customer experience on day one. (TUE-B2)

Speakers

Name: 
Rob Dinwiddie
Job Title: 
Vice President, Leasing & Marketing
Company: 
Landmark Properties Inc.
Name: 
Courtney Gordon
Job Title: 
Senior Vice President
Company: 
RISE Real Estate
Name: 
Brent Little
Job Title: 
President and CEO
Company: 
Fountain Residential Partners
Name: 
Del de Windt
Job Title: 
CEO
Company: 
Cardinal Group Management (Moderator)
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2:45PM
3:45PM
"Un"prepared for Turn!
Turn

Get ready to turn! From pre-planning, bid preparation for vendor selection and advance ordering of supplies to scheduling for timely resident move-outs, reducing holdovers, and staff and vendor scheduling, with many turns occurring in less than 10 business days, it is critical to prepare in advance for one of the largest controllable operational expenses that hit your bottom line. Discussion will include how a successful turn affects new move-ins and influences first-time residents to renew or move out when the time comes. (TUE-B1)

Speakers

Name: 
Bryan Henson
Job Title: 
Director of Operations
Company: 
Simply International
Name: 
Amanda Livesay
Job Title: 
Portfolio Supervisor
Company: 
The Quarters on Campus
Name: 
Jennifer Messina
Job Title: 
Vice President of Marketing
Company: 
San Miguel Management
Name: 
Tana Lee Higginbotham
Job Title: 
SVP of Asset Management
Company: 
Pierce Education Properties, L.P. (Moderator)
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2:45PM
3:45PM
Hire The Best, Ditch the Rest: Simple Team-Building Strategies
Human Resources

In this energetic session based on George’s book, gain a new understanding of team building and develop the skills to create an exceptional group by categorizing each employee with the “12 types” of employees matrix. This interactive way of evaluating team members will allow for quickly identifying which staff are “toxic” to the team and those who are “producers.” (TUE-B3) ​

Speakers

Name: 
Richard George
Job Title: 
Founder
Company: 
NOI Coach
Name: 
Barrie Nichols
Job Title: 
Vice President, Leasing and Marketing
Company: 
University Student Living/The Michaels Organization
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Wednesday, February 14

10:15AM
11:15AM
Revamp the Basics: 40 Ways to Elevate Operations
Operations

Back to the basics, or think outside the box? A blended approach may be the ideal solution, based on how four veteran operators in the student housing industry are tackling new "old" problems. Discover creative ways to take the “necessary" to the “exceptional" on the industry's most challenging operational facets, including turnover, leading and developing team members and circumventing budget constraints of communities with fewer than 300 beds. Remember the bonus round: The 10 best operational ideas of the last 12 months! (WED-C1) 

Speakers

Name: 
Melinda Farmer
Job Title: 
Regional VP
Company: 
American Campus Communities
Name: 
Holly Golebiowski
Job Title: 
VP of Operations
Company: 
Homestead U
Name: 
Eric Orsbon
Job Title: 
Regional VP of Operations
Company: 
BMOC, Inc.
Name: 
Heather Sizemore
Job Title: 
VP, University Relations
Company: 
University Student Living (Moderator)
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10:15AM
11:15AM
Renovations are Coming: Value-Add Strategies in a Changing Student Housing World
Finance

As the student housing business matures, original, by-the-bed communities are now over 20 years old. These assets are well located, but with tired finishes, dated amenity packages and outmoded exterior colors and skins, they’re pushed into the middle- to lower-tier ranges for rents. Uncover value-add strategies such as identifying the property in the market, the acquisition, valuable in-unit upgrades and clubhouse amenity improvements that provide both usefulness and the “Wow!” factor to help bring out the charm (and ROI) of older communities. (WED-C2)

Speakers

Name: 
Kyle Barger
Job Title: 
EVP of Construction Management
Company: 
The Preiss Company
Name: 
Tim Burns
Job Title: 
Principal
Company: 
ApexOne Investment Partners
Name: 
Mark Wilkie
Job Title: 
VP of Asset Management
Company: 
The Collier Companies
Name: 
Adam Byrley
Job Title: 
COO
Company: 
The Preiss Company (Moderator)
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10:15AM
11:15AM
Time to Windex Your Crystal Ball: The Expected Future of Organic Search
Marketing

Organic search traffic is free traffic, but it does require resources to ensure a website can be crawled by the search engines and located by potential customers. With Google conducting more than 1,000 updates a year, the new “mobile-first” index and the expected amplification of the voice search/assisted search trend, it goes without saying that there exist quite a few variables to track and control. Dig into these data points to truly understand where digital content needs to be today, and tomorrow. (WED-C4) 

Speakers

Name: 
Simon Heseltine
Job Title: 
VP of Search
Company: 
ForRent.com
Name: 
Michael Huereque
Job Title: 
VP/Partner
Company: 
Agency Fifty3
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10:15AM
11:15AM
Gear Up: What Technology-Focused Gen Z Wants
Technology

Millennials aren’t living in student housing anymore; Gen Z, also known as the  “iGeneration,” were born in the mid-1990s, putting them within a few years of renting their first apartment. Gen Zers only know life with high-tech gadgets and the internet, so student housing operators better be prepared to exceed this generation’s technological needs. Does this mean adding Alexa’s or Echos into every apartment home? Or offering even more technology driven services? Learn how to strike the balance between giving students the key amenities they want while delivering a high ROI. (WED-C3) ​

Speakers

Name: 
Scott Casey
Job Title: 
CTO & SVP of Strategic Business Development
Company: 
EDR Trust
Name: 
Alex Eyssen
Job Title: 
VP of Student Housing
Company: 
The Bainbridge Companies
Name: 
Henry Pye
Job Title: 
Vice President, Resident Technology Services
Company: 
RealPage
Name: 
Regan Hartley
Job Title: 
National Director of Sales
Company: 
Package Concierge (Moderator)
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2:45PM
3:45PM
Three Megatrends Altering the Multifamily Marketer’s Mindset
Marketing

Every new year comes with prognostications on trending marketing strategies, but what new trends actually have an effect on a marketer’s mindset? Learn three marketing megatrends (People-Based Marketing, Intricate Customer Journeys and Bottom Line Analytics) that have effectively driven long-term change in how marketers approach recent shifts in consumer behavior. Review an in-depth analysis of each megatrend with fresh data, case studies and strategies that will steer the marketer's mindset toward innovative solutions to address today’s seismic shifts in consumer activity. (WED-D1) 

Speakers

Name: 
Maria Filippone
Job Title: 
Director of Marketing
Company: 
Peak Campus
Name: 
Barrie Nichols
Job Title: 
VP of Leasing and Marketing
Company: 
University Student Living/The Michaels Organization
Name: 
Steven Ozbun
Job Title: 
President Managing Partner
Company: 
LeaseLabs
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2:45PM
3:45PM
Sustainability on Campus: Initiatives that Work in Student Housing
Operations

Through case studies of apartment communities with successful sustainability projects in place, explore the technology, student engagement and marketing opportunities for sustainability in student housing, as well as insight into how universities nationwide are placing a growing importance and commitment on sustainability. (WED-D3) ​

Speakers

Name: 
Don Brooks
Job Title: 
Director of Sustainability
Company: 
The Dinerstein Companies
Name: 
Scott Casey
Job Title: 
CTO & SVP of Strategic Business Development
Company: 
EdR
Name: 
Yara Watson Colon
Job Title: 
Sustainability Coordinator
Company: 
University of Central Florida
Name: 
Chris Castro
Job Title: 
Director of Sustainability
Company: 
Mayor Buddy Dyer’s Office of Sustainability, City of Orlando (Moderator)
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2:45PM
3:45PM
LGBTQ+ and You: Creating an Inclusive Community
Special Needs Populations

Residence life programming and roommate matching can be difficult enough without adding the considerations of special-interest groups. Despite uncertainty surrounding communicating with these groups—especially the LGBTQ+ community—leverage guidance to ease fears and answer your questions to ensure student housing operators are creating supportive environments that foster healthy and happy residents. (WED-D2) ​

Speakers

Name: 
Gina Duncan
Job Title: 
Director of Transgender Equality
Company: 
Equality Florida
Name: 
Codie Frank
Job Title: 
LGBTQ+ Services Coordinator, Social Justice and Advocacy
Company: 
University of Central Florida
Name: 
Mak Kaplowitz
Job Title: 
Student
Company: 
University of Central Florida
Name: 
Elijah Mizell
Job Title: 
Assignments Coordinator Housing and Residence Life
Company: 
University of Central Florida
Name: 
Emily Barber
Job Title: 
Director of Training
Company: 
Landmark Properties (Moderator)
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2:45PM
3:45PM
Onboarding: Setting the Tone for the Employee Experience
Human Resources

It's day one for your new hire and as expected, they're excited, nervous and full of questions. Your new employee has high hopes for a day of meeting co-workers and learning their new role while sussing out nuances of the workplace. As the hiring supervisor, you're short-staffed and stressed out, and orienting a new associate may just push you over the edge. What happens next will affect whether your new hire will become a productive team member or ultimately regret their decision to join your team. Gain answers to common questions and concerns as well as uncover practical ideas from within the rental housing industry and beyond. (WED-D4)

Speakers

Name: 
Tammy Chivers Baker
Job Title: 
Talent Development Consultant
Company: 
TCB Talent Solutions
Name: 
Jared Miller
Job Title: 
Principal & Managing Director, Asset Management & Operations
Company: 
Homestead Development Partners
Name: 
Kara Rice
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development
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