*Sessions and speakers are subject to change
Wednesday, February 19
The Student Pricing Disconnect: Pain Points and Solutions
Pricing for student housing has always been somewhat of a Band-Aid situation. Student housing prices beds, not units. They offer amenities that are overlooked in conventional housing and they need to account for an academic school year, in which a large majority of residents will be moving out. The nuance of student housing requires pricing teams to create workarounds in conventional pricing platforms. This session will discuss the ways student housing revenue managers have created impactful solutions to the student pricing disconnect and what revenue managers would include if they could build their own pricing platform.
The Bank of Mom and Dad: What Drives Value?
“Perception of value” is a term property owners and managers struggle with because everyone has a different idea of what goes into a resident’s evaluation of what they’re getting for their money. Student communities have an even bigger challenge – the bank of mom and dad. Do expectations change when parents pay the rent? High annual turnover does not have to be the norm for student communities. Listen in as student renters and parents share their thoughts and opinions on what value means to them and its impact on the decision to renew.
Student Housing in the 20s – New Insights form NAA Research (Invite Only)
This presentation will touch on both the investment and operations sides of the business. Recent investment trends in the student housing sector will be explored including which markets are hot, how cap rates are trending and who the big players are in capital and financing. From an operations standpoint, we’ll compare operating expenses between student and conventional apartments; what can one sector learn from the other?
Practical Insights on Developing Your Career in Student Housing
Gain insights and advice from four student housing “lifers” representing 75 years of experience across multiple companies, campuses, private and public ventures. There is no magic bullet for success (other than delivering consistent results), but you will gain insights on navigating your career path no matter what your role. Whether you are looking at a traditional progression up the ranks, or have a more customized path in mind, this group of professionals will share tips, successes, mistakes and strategies for you to create the career of your dreams.
The Future is Here – Self-Guided Tours
It’s easy to feel overwhelmed by all the integrations needed to help lease units faster. Self-guided tours are the new way to lease! These technology enhancements are here to stay, and the next generation of renters not only expect tech amenities, they are naturally attracted to tools that offer self-service. In fact, self-guided tours are converting as successfully or higher than live leasing agents. During this sessions, we’ll discuss the challenges of self-guided tours from a holistic perspective and answer questions about concerns, benefits and how to get started.
Designing Interiors: Authenticity in a Virtual World
Generation Z will compose the college population for the next decade, making it important to understand their beliefs, lifestyle, habits, style identity and design preferences. Their world is complicated and they seek havens from the outside world, all while mirroring the design trends they see in a growing number of design-oriented platforms. During this session, learn the importance of multi-functional spaces for this group, how to develop designs that enhance real life experiences while incorporating technology and how to create spaces that are trend-conscious, practical and authentic in style.
Coach vs. Cop
Do you ever feel like you are managing upstream and becoming the “police” versus paving someone’s path for success? This workshop unpacks the emotional baggage that we carry as leaders and offers proven strategies that foster a growth mindset. This session will offer attendees a variety of coaching tools.
Top Trends in Lifestyle, Tech, Safety, and Amenity Preferences
Student housing companies work incessantly to modernize the housing experience and create a sense of loyalty among students for their communities. The key differentiator is to understand the lifestyle, technology, safety and amenity preferences of students. This knowledge will enable companies to offer the most sophisticated, yet functional housing experience in their communities. Listen to findings of a national research study with participation from the leading student housing companies to unravel the top lifestyle preferences of Generation Z. Attendees will gain insight into future-proofing their communities to ensure high occupancy rates and healthy revenue streams.
How to Overcome a Bad Turn and Late Delivery
Construction delays, subcontractor pitfalls and natural disasters are a few uncontrollable factors for a bad turn season. The impacts can tarnish your reputation and make renewals much more difficult. A reparative and proactive strategy is required to minimize losses. This session will share strategies and actual case studies of how student housing providers have gotten back on track.
Future Forecasting: Are You Prepared for Enrollment Shifts?
Our forecast shows that student housing enrollment will be shrinking to the smaller size of Generation Z along with some other factors. With the ultra-competitive environment currently and with many universities needing more of a supply, there could be some risks on the horizon. There are a few case studies of the last decade where markets have rebounded and some that are still finding it difficult. As owners and operators, what plans are we putting in place today with our staff to ensure long term success?