Be True to Your School: Register Today for the 2016 NAA Student Housing Conference & Exposition

| Updated

2 minute read

From addressing legal issues to mastering leasing to exploring ancillary income opportunities, the education lineup at the 2016 NAA Student Housing Conference & Exposition, February 16-17, 2016, at the Hyatt Regency in Chicago, promises a wealth of knowledge designed to give you a leg up on the competition in this flourishing niche of rental housing.

Recently announced sessions for this exciting event run the gamut from marketing, leasing and operations to executive strategy, technology and social media, like: 

1. I Don't Want My Student Rooming With...!

Today's college students are focused on embracing diversity and building stronger communities, which increases your opportunity and obligation to foster diverse living environments. Barriers to creating inclusive residential communities can be alleviated by developing a comprehensive plan to prepare for medical marijuana usage in non-smoking resident buildings, gun possession, resident pregnancies and requests to accommodate babies after delivery, along with gender neutral, LGBT, international student roommate matching.

2. Seven Deadly Sins of Email & Why You Should Care

Our industry spends hundreds of millions of dollars to drive email leads to the inboxes of our leasing teams, but are we seeing a return on that investment? Learn how a three-person staff outperformed an entire market by ditching their templates and responding personally to their prospects. We'll discuss the technology surrounding email deliverability and share seven actionable steps to ensure that your leasing teams create personal relationships instead of spam.

3. Ancillary Income: What Works and How to Do It!

Ancillary income is one of the fundamentals of successful property management. Its acquisition and growth is market driven and dependent on a site team well-versed in selling the benefits of convenience. This in-depth panel discussion will explore a variety of ancillary income opportunities and how to execute them successfully with possible reduction in expenses.

Register today and, to sweeten the deal register by December 18 at the early rate, a $300 savings. And, groups of five or more have the opportunity to save another $75 each by registering together. 

In addition, the NAA Education Institute has announced they will be hosting a Student Housing Certificate program in conjunction with the 2016 Student Housing Conference. The CAM designation, combined with a supplemental course specific to the student housing industry, will help managers of student housing lead a team, analyze financial information, build a sense of community, communicate and engage effectively and meet property performance goals. The cost is $199 and it is limited to 25 people. Attendees can choose this as an option during the registration process.