Friday, November 06
Game Changer: Alex Banayan - Overcoming Fear and Taking the Third Door
The Tech Trends Compendium
In this fast-paced marketing lab, we will touch on the latest and most important tech trends that are affecting and influencing us today. What’s in and what’s out? How can these be leveraged today or help prepare us for tomorrow? Consumer and company tech expectations can change overnight. Be in the loop and be in the know so you can strategize and implement today
Stump the Slump: Proven Strategies to Outsmart the Recession
This recession is different from those of 2003 and 2009. The COVID-19 health crisis has layered unprecedented uncertainty onto the unpredictability that you'd normally expect from a recession. Marketing, Operations, and pricing and revenue management (PRM) all need to adjust to prepare for this new world. Join this online session to learn what you need to do to come out of this downturn ahead of your less-prepared peers.
How to Develop Strategic Supplier Partnerships
Building relationships with suppliers that are productive and long-lasting is a critical component of property success. A diverse panel of experts will share what they have done within their organizations to create strategic relationships with vendors. Hear how these companies were able to boost resident satisfaction, enhance their assets, achieve higher-level goals and even win awards through successful partnership building. Learn why procurement is more than a basic activity – it’s a strategic event that advances the goals of your organization.
How Technology Positively Impacts the Asset Manager and Operator Relationship
The relationship and communication between operators and asset managers is vastly improving thanks to technology solutions that offer visibility and transparency at the property level. Operators are constantly “drinking from a fire hose", and work hard to avoid operating in a reactive manner. While the asset managers are focused on ways to push NOI and mitigate risk. Technology is providing solutions for both; allowing the operators and asset managers to work smarter and offering more opportunity to focus on what really matters. The ability to provide real-time reporting and analytics allows for more streamlined and meaningful communication.
Forgotten Talent - Teaching the Art of Engagement
Sales engagement is about understanding and helping to shape the buyers’ journey. As a salesperson you want to shape that process, but also have to be able to support it by making yourself valuable and helpful at the right time. It’s important to know how, when and the right way to engage. Engagement doesn’t come from a software package; it comes from real salespeople putting in the effort to establish, connect and maintain genuine and real relationships with clients, through understanding and interpersonal communication skills. Learn the skills to fine tune and utilize yours, leading to greater sales success.
Cracking the Code: Are You Ready for the Building Inspector?
Many owners and operators dread the many building inspections that occur frequently at our communities. The goal of the session is to simplify the process of understanding and finding the code regulations, proactively inspect and prepare for regular code/building inspections; be inspection ready at all times! This session will help operators navigate the difficult to decipher code requirements, the different agencies who inspect and where to find all of this information. We will provide you with solutions to proactively prepare for the code requirements using technology and other industry best practices.
Exhibit Hall Hours
What the World's Best Bosses Know about Leading Teams
Shifting from a role without leadership responsibilities to one that has them can be challenging. Managing a team requires significantly different skills and habits than does being a member of a team. Research data shows that not all supervisors make the shift from “team member” to “boss” successfully. In fact, about half of people who voluntarily quit their jobs do so to get away from manager they don’t respect. What’s going on?
Most supervisors genuinely want to do a great job. Yet, there is a massive disconnect between managers and the associates they lead. In this session, we’ll examine what spectacular supervisors do differently to earn the respect, best efforts, enthusiasm, and loyalty of their team members.
Solving the Connectivity Issue
High-speed internet access is both an important amenity and a vital component of rental properties’ on-site IoT solutions. The COVID-19 pandemic, however, has made connectivity more critical than ever. As apartments become de facto workplaces, multifamily operators must deliver fast, reliable connections that support residents’ evolving needs. But the market is filled with a confusing array of technologies, regional providers, and delivery models that make it difficult to deliver the best solution for business and resident needs.
Rent Control: What Does It Mean For My Market?
With the passage of a statewide cap on rents in Oregon and California, as well as expanded rent regulations in New York and Washington, D.C., rent control policies were gaining traction across the United States. Although the pandemic shifted the conversation somewhat, rent freezes, rent strikes and eviction moratoriums have similar impacts on the rental housing industry. Using research commissioned by NAA along with CoStar Group analyses of tax burdens by market, this highly informative session will translate the impact of rent control and other policies into tangible impacts for the multifamily industry. Topics addressed include: 1) How rent control and other restrictive legislation impacts new and existing supply; 2) Which business-friendly markets are best positioned to thrive after the recession; and 3) Benchmarking COVID-19 impacts on the multifamily market.
Make it or Break it Maintenance
They break it and you fix it. That’s the theory. But, in the real world, 45 percent of residents are moving to another apartment community, 19 percent just next door and it’s because of something they are dissatisfied with in their current apartments. Much more frequently than we may care to admit, it’s sometimes related to maintenance. How do we stop it or possibly prevent it from happening? Uncover tips and tools and takeaways to cut your losses with real stories, real successes (and maintenance fails) and real solutions.
Benchmarking your Recruiting Efforts in a Post-Pandemic Environment
Depending on which part of the country you’re hiring, and for which position(s), recruiting and retaining talent can prove challenging and frustrating in normal times let alone during a global health crisis and an unprecedented economic downturn. Although COVID-19 opened up access to a large pool of workers, the operational, economic and societal impacts which swiftly changed the industry present recruiters and talent managers with a new slate of challenges. Learn which cities and have the highest demand for on-site staff, what salary ranges are being offered, how skill sets have evolved and best practices for training, engaging and retaining your employees.
And That’s the Way the Cookie Crumbles: Resident Data Privacy
As rental housing firms take in voluminous amounts of applicant and resident information, we must consider the patchwork of data privacy legislation currently impacting our industry, including the recently enacted California Consumer Privacy Act (CCPA), other similar state laws, and mounting pressure for a national standard. This session will allow you to determine if your operations are covered under these laws and if so, the steps you should take to come into compliance.