Thursday, November 05
Exhibit Hall Exclusive Hours
The Human Touch in HR
The human touch is vitally important in all aspects of life, especially how it applies to the success of your business. Focusing your attention to the importance of people, your most valued asset, at the forefront of rental housing will make all the difference. Learn from fellow IROs from across the country and leverage your peers to brainstorm for key takeaways to implement within your company.
Building A Corporate Culture Around Data
The rental housing industry has more access to data than ever before. Incorporating data into your business practices and strategies isn't just about changing the habits of the C-Suite or regional team. Data can be the single most effective unifying force within a company, allowing site-level, regional and corporate executives to achieve better defined asset goals. Through open data and reporting, you can create a shared dialogue between your site teams and regional and corporate executives. Learn how to empower your teams through powerful analytics tools, key performance indicators and data resources.
Breaking Through the Barriers: Make Multi-Touch Attribution a Reality
Marketing attribution is hard — especially when it comes to considered purchases for which consumers spend weeks making decisions and engage in dozens of touchpoints. While true multitouch attribution can be hard to achieve, there are several simple tricks for examining the value of marketing channels. This session will focus on how to get good data from your leasing offices, tips and tricks from other similar industries, practical advice from industry practitioners, and an overview of the typical renter journey based on new research that followed every keystroke of several hundred prospective renters.
Technology, COVID-19, and a Return to Normalcy. What's Disrupting Residential Real Estate?
In the shadow of a global pandemic, how is technology being applied to reduce building operating costs while improving resident health and wellness? Smart apartment technology such as touchless and remote applications, in-building messaging, improved air quality and energy efficiency have attracted greater interest from owners, developers and tech firms. As the appetite for rental housing increases, so will the pressure on owners, investors and real estate managers to deliver an experience that improves the residential experience and satisfies the needs of these consumers.
Talking Trash: How to Track and Reduce Package Waste
With e-commerce sales increasing 15.2 percent in the past year, package volume has increased significantly, causing concern for how apartment communities will manage the waste that comes with this spike in volume. The average community receives 150 packages per week. E-commerce continues to create waste-management challenges in 41 percent of apartment communities because of the large volume of cardboard and packaging materials being discarded. Proper disposal of accompanying materials such as ice packs and padding present problems as well. Additional operator issues include recycling expenses, clogged trash chutes or compactors, and resource-allocation challenges. We've got the solutions to these challenges!
Guestology: Putting Hospitality in the Mix
Building and incorporating a hospitality mindset and culture in your business can drive a competitive advantage in the marketplace. Learn how to identify critical touch points that can turn your customer on or off, create a customer journey road map and build a workforce culture that activates and embraces the ‘how-to’s. Incorporating best practices and techniques that are known throughout the hospitality industry, see how these can be leveraged and integrated to drive customer satisfaction, revenue and overall profitability.
Everything (Yes, Everything), Is Entirely Our Fault
In order to succeed on purpose, we must learn how to succeed with purpose. Purpose is driven from values and authenticity, acting as a guide to manage what we give power to and how this works with us or against us towards our goals. You are in the drivers seat and in complete control of your outcome, whether or not you like it. Get to know who you are and how to make choices through value identification to avoid circumstantial authenticity and get back into the drivers seat of your own success.
CX is a Culture Mindset, Not a Budget Line Item
Customer Experience (CX) is the latest disruption to the multifamily industry, yet many companies don’t understand the cost to their business of an underdeveloped CX strategy. In this session, we will debunk the common misconceptions surrounding CX and help multifamily professionals at every level uncover how to turn a transaction with a customer into an experience.