Thursday, November 05
Game Changer: Allilson Massari - Courage and the Mighty Heart
The Magic Power of Persuasion
This fun, interactive program will help you learn to influence and persuade people better. We all try to influence people every day; to accept our ideas, to change their emotional states & to go to the restaurant WE want. There are small changes you can make in the way you talk, interact and communicate with everyone that can make a huge difference.
After this session you'll be able to get your ideas across more clearly, put people at ease, get them to "know, like & trust" you and control the will of your minions (OK, maybe not that last one.) When the program is over you'll have less stress, a smile on your face and better persuasion skills.
The Human Touch in HR
The human touch is vitally important in all aspects of life, especially how it applies to the success of your business. Focusing your attention to the importance of people, your most valued asset, at the forefront of rental housing will make all the difference. Learn from fellow IROs from across the country and leverage your peers to brainstorm for key takeaways to implement within your company.
The 2020 Election is Over, Now What? -- Legislative and Regulatory Outlook
Are you tired of hearing about politics yet? We hope not. It’s important to our industry, as this year has illustrated. This post-election forecast features the National Apartment Association’s Greg Brown, SVP of Government Affairs, and Nicole Upano, Director of Public Policy, as they break down how the new political landscape in Washington, D.C. will affect national housing policy. The dynamic is changing, with implications for the rental housing industry, which will certainly impact housing policy at all levels of government.
Supplier Skills: The Power of the Success Triangle for Sales Excellence
Top performers in virtually any role or endeavor either consciously or unconsciously are strong in all 3 corners of the Success Triangle. The have the right Attitude (Belief System), are committed and disciplined to do the right weekly Behaviors (Activity), and have refined their Technique (Skills) to be exceptional in their role. This is especially true for Sales Executives and those in Sales Management roles. Creating and staying on track with your personal Success Triangle is a “leading indicator” of success, whereas focusing on results that have already taken place are “lagging indicators.” This session will examine the keys to becoming and staying strong in all 3 corners of your personal Success Triangle. We’ll also discuss blockers to your personal Success Triangle and introduce work-arounds to those inhibitors.
Building A Corporate Culture Around Data
The rental housing industry has more access to data than ever before. Incorporating data into your business practices and strategies isn't just about changing the habits of the C-Suite or regional team. Data can be the single most effective unifying force within a company, allowing site-level, regional and corporate executives to achieve better defined asset goals. Through open data and reporting, you can create a shared dialogue between your site teams and regional and corporate executives. Learn how to empower your teams through powerful analytics tools, key performance indicators and data resources.
Exhibit Hall Hours
Technology, COVID-19, and a Return to Normalcy. What's Disrupting Residential Real Estate?
In the shadow of a global pandemic, how is technology being applied to reduce building operating costs while improving resident health and wellness? Smart apartment technology such as touchless and remote applications, in-building messaging, improved air quality and energy efficiency have attracted greater interest from owners, developers and tech firms. As the appetite for rental housing increases, so will the pressure on owners, investors and real estate managers to deliver an experience that improves the residential experience and satisfies the needs of these consumers.
Talking Trash: How to Track and Reduce Package Waste
With e-commerce sales increasing 15.2 percent in the past year, package volume has increased significantly, causing concern for how apartment communities will manage the waste that comes with this spike in volume. The average community receives 150 packages per week. E-commerce continues to create waste-management challenges in 41 percent of apartment communities because of the large volume of cardboard and packaging materials being discarded. Proper disposal of accompanying materials such as ice packs and padding present problems as well. Additional operator issues include recycling expenses, clogged trash chutes or compactors, and resource-allocation challenges. We've got the solutions to these challenges!
Risk Management and Proactive Practices for Affordable Housing Pros
Within the affordable property management arena, you have half the funds and twice the risk. In today’s environment with affordable housing being such a hot topic, there are increased public relations pressures and risks that have emerged with all of the media focus. Examine effective risk management strategies and proactive public relations to mitigate risks and discuss the ever-changing regulations and policies that have increased risk for property management and owners. Then, delve into proven proactive practices that are both good for public relations and mitigation of risk
Emerging Issues: Looking Ahead to the Post-Pandemic Future
Communicate for the Win
As rental housing professionals you have to clearly communicate to a number of different stakeholders. Presenting your information should not cause you anxiety, it should be comfortable. In this interactive workshop you will learn how to change your focus to calm your nerves and give you confidence in any situation whether an impromptu meeting, a presentation or in a conversation. Improving communication skills can make a huge difference in getting the results you want. Lori can help you get to the next level in your communication skills.
The Psychology of Marketing: Make Your Mark in Multifamily
Very few marketers are psychologists, yet as the multifamily industry continues to grow and evolve, more marketers are exploring consumer behavior and working to identify strategies that will trigger positive emotional responses from their customers. Today’s top marketers will gain their marketing edge by tapping into their psychological know-how.
In this session we’ll examine the science of behavioral psychology and factors that can influence human behavior, explore the link between psychology and marketing and uncover the triggers that drive consumer decisions and learn what can (and will) make an impact on our marketing plans for years to come. Discover how to shift your marketing efforts from traditional tactics into psychologically superior plans you can easily execute on.
Guestology: Putting Hospitality in the Mix
Building and incorporating a hospitality mindset and culture in your business can drive a competitive advantage in the marketplace. Learn how to identify critical touch points that can turn your customer on or off, create a customer journey road map and build a workforce culture that activates and embraces the ‘how-to’s. Incorporating best practices and techniques that are known throughout the hospitality industry, see how these can be leveraged and integrated to drive customer satisfaction, revenue and overall profitability.
Everything (Yes, Everything), Is Entirely Our Fault
In order to succeed on purpose, we must learn how to succeed with purpose. Purpose is driven from values and authenticity, acting as a guide to manage what we give power to and how this works with us or against us towards our goals. You are in the drivers seat and in complete control of your outcome, whether or not you like it. Get to know who you are and how to make choices through value identification to avoid circumstantial authenticity and get back into the drivers seat of your own success.
CX is a Culture Mindset, Not a Budget Line Item
Customer Experience (CX) is the latest disruption to the multifamily industry, yet many companies don’t understand the cost to their business of an underdeveloped CX strategy. In this session, we will debunk the common misconceptions surrounding CX and help multifamily professionals at every level uncover how to turn a transaction with a customer into an experience.
The 7:47 Gratitude Experience
Join us for a highly interactive session of connection, engaging storytelling and transformational gratitude. Our host, Chris Schembra, helps companies forge deep and robust connections between people with the core hypothesis that giving gratitude to others is the key to fulfillment, and ultimately good for business. Through probing questions around gratitude and meaningful conversation, you may arrive feeling tired, overwhelmed and disconnected – but you’ll leave feeling warm-hearted, transformed and more connected to your fellow attendees. Please arrive prepared to participate with video and audio.
NAA Excellence Awards
Join us for the first ever live broadcast of the 2020 NAA Excellence Awards celebrating the communities, industry professionals, and affiliated apartment associations who have made outstanding contributions to the industry. Access is complimentary for APTvirtual attendees.