Tuesday, November 03
Game Changer: Rodney Mullen - On Getting Up Again
CYA as a CSI
Even when we are diligent about conducting frequent property walks, we often miss details that can assist us in managing our communities even more effectively. We must be able to decode seemingly meaningless things that impact our efficiency as stewards of the assets we have been charged to manage. Learn how to translate the information your property is giving you into action items.
Creating a Culture of Lifelong Learning
Business leaders set the tone for their team members. Spark your team’s curiosity by satisfying your own hunger for personal development. Look for learning opportunities everywhere " both within and outside of multifamily. There are work-related lessons to be found in everything you learn! As training practitioners, we’ve explored content creation and the necessary steps to successfully onboard and develop apartment experts. Our career paths have also required that we identify and utilize unexpected tools to enhance our companies’ performance management, engagement, and culture. We’ll share with you the unexpected sources we’ve turned to for inspiration and education and inspire you to break out of your learning rut. Bonus: we’ll share actions you can take back to your team at once to build and sustain a learning culture at your company.
Build a Bridge and Get Over It: Fostering Collaborative Workplaces
Why have we as an industry always seemed to focus our career pathway training and operations in a manner that tends to push our team members into silos? While this practice may seem essential to helping one master their specific departmental craft, it pushes professionals towards developing professional tunnel vision. Examine the importance of cross departmental collaboration and how we can help to build bridges between all divisions.
"Should" —The Most Dangerous Word in Maintenance
In the understaffed and overtasked world of maintaining a community, cliché’s like “Don’t count your chickens …” and “A penny saved …” are often used to prevent failure. Frequently, these sayings and their meanings are disregarded as being too basic and instead replaced with higher priority items that leave the property saying: “I should have done …!” Join two maintenance professional’s that figured out: SHOULD can’t, WOULD won’t, and unless the DO is done, maintenance fails to maintain! Cliché or not, equipment lasts longer, budgets are smaller and the staff is more productive as these sayings are proven true in maintenance.
Exhibit Hall Hours
What is the MainTrix? Discover a new and innovative way to structure your entire maintenance operations. Get the absolute most out of every aspect of your service departments. Learn about what actual property stats can tell you about your service teams on the surface and more importantly on a sub-level. There are many pieces that make up your service department. Planning, scheduling, assessments, training, procurement, time management, resident retention, organization and more. Knowing the secret on how to put all of these pieces of the puzzle together seamlessly is a powerful skill that can bring huge results.
Get More Tours with Less Work and Improve Operational Efficiencies
Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal, and increase property website conversions to get more qualified tours.
Elevate: Next Level Engagement
As Richard Branson once said, “Train people well enough so they can leave. Treat them well enough so they don't want to.” Truer words have never been spoken, especially in today’s tight labor market. Join us as we discuss dynamic approaches to capitalize on the talent of your organization through elevated engagement, and effective learning and development. Learn the impact an engaged workforce has on the health of your organization and the value you can create by implementing proven strategies to engage and develop your team.
Changing Tide of Evictions: A PR Tsunami in the Midst of a Pandemic
With the publication of Matthew Desmond’s book Evicted and increased focus on socio-economic issues by an increasing number of politicians, property managers across every type of housing are seeing increased opposition to their ability to evict defaulting residents. With the outbreak of the worst pandemic in over 100 years, that opposition is even further on the rise with moratoriums, limitations and additional notice requirements. Explore what the current eviction environment looks like across all portfolios (affordable, Type B/C and Type A) and discuss how you can navigate the legal and public relations pitfalls associated with evictions while exploring some eviction prevention methods and assistance programs.
A New Pandemic Reality: Cybersecurity For The Front Lines
Before the pandemic, cybersecurity was a large focus for multifamily IT teams. An attacker’s ability to infiltrate our network grows with every new software or technology we implement. But after the pandemic hit, a new wave of security threats hit our industry. The only thing we can do is stay diligent in preventing an attack. The most impactful way to strengthen security is to train our leasing teams on cybersecurity and how to spot a potential threat. This session will dive into how IT departments are training teams today, how the pandemic shifted their direction when it comes to identifying, protecting and training multifamily teams and panelists will share their predictions for cybersecurity threats in the future, and what we should do today, to secure communities.
The Impact of the Emotional Support Animal Friendly Community
It can be frustrating when a pet owner submits a fraudulent assistance animal accommodation request. But that doesn’t mean we should throw out the emotional support animal distinction altogether. There are many people, including veterans suffering from PTSD, who rely on their ESAs. Rather than grouping these deserving individuals in with bad actors, we should look at the benefits of accommodating ESAs and what we can do to ensure we stay compliant and accommodating. This panel of industry experts will discuss how emotional support animals and their owners improve the living experience for all residents and help increase revenue.
The Dangers of Safety
The Culture Conundrum: Bridging the Gap Between Unity and Diversity
What remains true is that culture is crucial! The most successful teams have a great culture that cultivates, develops and inspires success. However, in a search for "unity," organizations often create teams that are composed of people who think, look, feel and sound alike. The conundrum is that diversity is important too. You need different people, perspectives, voices and ideas to sustain your success, but how do you bridge the two? Discover exactly how to create a united and diverse team culture, that unlocks and unleashes the power of both, with a step-by-step action plan to create high-performance teams.
Don’t Forget About Me, I’m a “B”
Staying on the cutting edge is easy with a big budget, but what do you do when you have little money, small staff and minimal amenities? This session covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Explore where to spend your limited budget and tactics you that can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive & prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.
Pick a card, any card… award-winning mentalist and illusionist Wayne Hoffman will read your mind and demonstrate eye-popping visual magic, all with comedic charisma. A lucky few will also assist Wayne with a few tricks!
20 in Their Twenties Happy Hour
NAA's 20 in Their Twenties celebrates the best and brightest in the rental housing industry. Meet the Class for 2020 and get a glimpse into the contributions they have made to the industry.