Tuesday, November 03
Exhibit Hall Exclusive Hours
Resident Preferences: Insights from 370,000 Renters
The Apartment Resident Preferences Survey is the largest survey of its kind with over 370,000 responses from renters across the country. With topics ranging from amenity interest and pricing expectations to lease decision factors and the apartment search process, come hear industry leaders discuss how they use data from the nation's largest survey of apartment residents to improve their company's development, marketing, and operations.
Legal and Liability Issues Related to COVID-19
The COVID 19 pandemic has spurred legislation at the federal, state, and local level that impacts the rental housing as well as raised new compliance and litigation concerns. Hear from expert attorneys and government affairs professionals on this important and evolving area of the law.
Build a Bridge and Get Over It: Fostering Collaborative Workplaces
Why have we as an industry always seemed to focus our career pathway training and operations in a manner that tends to push our team members into silos? While this practice may seem essential to helping one master their specific departmental craft, it pushes professionals towards developing professional tunnel vision. Examine the importance of cross departmental collaboration and how we can help to build bridges between all divisions.
"Should" —The Most Dangerous Word in Maintenance
In the understaffed and overtasked world of maintaining a community, cliché’s like “Don’t count your chickens …” and “A penny saved …” are often used to prevent failure. Frequently, these sayings and their meanings are disregarded as being too basic and instead replaced with higher priority items that leave the property saying: “I should have done …!” Join two maintenance professional’s that figured out: SHOULD can’t, WOULD won’t, and unless the DO is done, maintenance fails to maintain! Cliché or not, equipment lasts longer, budgets are smaller and the staff is more productive as these sayings are proven true in maintenance.
Get More Tours with Less Work and Improve Operational Efficiencies
Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal, and increase property website conversions to get more qualified tours.
Elevate: Next Level Engagement
As Richard Branson once said, “Train people well enough so they can leave. Treat them well enough so they don't want to.” Truer words have never been spoken, especially in today’s tight labor market. Join us as we discuss dynamic approaches to capitalize on the talent of your organization through elevated engagement, and effective learning and development. Learn the impact an engaged workforce has on the health of your organization and the value you can create by implementing proven strategies to engage and develop your team.
Changing Tide of Evictions: A PR Tsunami in the Midst of a Pandemic
With the publication of Matthew Desmond’s book Evicted and increased focus on socio-economic issues by an increasing number of politicians, property managers across every type of housing are seeing increased opposition to their ability to evict defaulting residents. With the outbreak of the worst pandemic in over 100 years, that opposition is even further on the rise with moratoriums, limitations and additional notice requirements. Explore what the current eviction environment looks like across all portfolios (affordable, Type B/C and Type A) and discuss how you can navigate the legal and public relations pitfalls associated with evictions while exploring some eviction prevention methods and assistance programs.
A New Pandemic Reality: Cybersecurity For The Front Lines
As technology advances, the risk of a cyber-attack at our communities increases. An attacker’s ability to infiltrate our network grows with every new software or technology we implement. The only thing we can do is stay diligent in preventing an attack, and email phishing tests are not enough. The most impactful way to strengthen security is to train our leasing teams on cybersecurity and how to spot a potential threat. Dive into how IT departments are training teams today, their predictions for cybersecurity threats in the future, and what we should do today to secure communities.
The Impact of the Emotional Support Animal Friendly Community
It can be frustrating when a pet owner submits a fraudulent assistance animal accommodation request. But that doesn’t mean we should throw out the emotional support animal distinction altogether. There are many people, including veterans suffering from PTSD, who rely on their ESAs. Rather than grouping these deserving individuals in with bad actors, we should look at the benefits of accommodating ESAs and what we can do to ensure we stay compliant and accommodating. This panel of industry experts will discuss how emotional support animals and their owners improve the living experience for all residents and help increase revenue.
The Culture Conundrum: Bridging the Gap Between Unity and Diversity
What remains true is that culture is crucial! The most successful teams have a great culture that cultivates, develops and inspires success. However, in a search for "unity," organizations often create teams that are composed of people who think, look, feel and sound alike. The conundrum is that diversity is important too. You need different people, perspectives, voices and ideas to sustain your success, but how do you bridge the two? Discover exactly how to create a united and diverse team culture, that unlocks and unleashes the power of both, with a step-by-step action plan to create high-performance teams.
Don’t Forget About Me, I’m a “B”
Staying on the cutting edge is easy with a big budget, but what do you do when you have little money, small staff and minimal amenities? This session covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Explore where to spend your limited budget and tactics you that can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive & prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.