Monday, November 02
Exhibit Hall Exclusive Hours
There's Room at the Table for Boots and Heels
Evidence shows that companies with a diverse senior leadership team outperform their competition. The multifamily industry has made progress regarding gender equality, but we still have work to do and for good reason. Among senior leadership, partners and ownership in multifamily there is a disproportionate number of men to women. Hear from both men and women leaders across the multifamily industry about their personal experiences advocating for diversity and inclusion. Gain helpful insights into how they prepared for senior leadership differently and identify what may be holding you back in your own career growth.
Lessons from Single-Family: Using Self Guided Tours to Propel Leasing
Self-Guided Tours was one of the most controversial new technology developments in rental housing. But when we entered an era of social distancing, this new platform brought a new set of variables to consider. Single-family has adopted this technology at a very high user rate. Out of all single-family leases signed in 2018 who toured, 61.3% chose a self-guided tour and 61.9% started their tour within one hour of booking it online. Learn how we can provide a self-service, instant access leasing process while practicing social distancing and how SGTs continues to carry rental housing through a global pandemic.
Demystify The Psychology of a Customer Referral
When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.
Candid Conversations with Renters About COVID-19
COVID-19 has impacted our industry immeasurably. Current renters from across the country have been virtually interviewed for this session to answer questions such as, “What grade would you give your management team’s performance during this time?” and “Is there anything your management team can do to better prepare for an outbreak of this magnitude in the future?” And as an audience member, you’ll have the opportunity to hear their thoughts firsthand.
Mental Health in the Workplace: Let’s Talk About It!
Each year, one in four adults experience a severe mental health crisis ranging from anxiety to deep depression. Within the time of COVID-19, employee's well being is negatively being challenged. Odds are, they will need a higher level of understanding, support and guidance from leaders. This session will sharpen awareness of the effects that mental wellness has on business, and how to recognize red flags, as well as, how to respond effectively. Learn methods to ask about employee’s wellbeing with empathy, and establish effective ways to support team members through building a culture of caring.
Marketing and HR: Rental Housing’s Newest “It” Couple
What happens when your company website and social media platforms claim that they are the “Best Places to Live and Work,” but Glassdoor and Indeed show a company rating of 2 stars? How do you convince residents to renew their year-long lease when you can’t keep a maintenance tech for longer than a month? Your brand has come to encompass not only what residents know, see and say about you, but also the same from your employees. No need to be nervous when the industry’s newest “It” couple is on the scene.
How to Crack the Code of Remote Employee Disengagement
We are living in unprecedented times. 'Work' as we know it has is changing. In order to thrive, organizations must re-invent themselves and embrace the new normal. As a former Fortune 500 business executive who has seen it all, Jill understands how organizations operate, and what they need to do to attract, retain, and engage employees - whether they sit under your nose or work remotely. Are remote workers uber productive? Yes, but they also tend to feel more disengaged and neglected. In a day and age when many people are ‘sheltering in place,’ the companies that will come out on top are the ones which create and execute a strategy to effectively manage remote workers.
Excuse Me … Your Bias is Showing
We have all heard the old saying "What you don't know won't hurt you", but when it comes to unconscious bias, what you don't know, may hurt others. The reality is that we all have biases. That doesn't make us bad people; it makes us human. Unconscious biases can present a serious challenge in how we treat other people, and can result in workplace conflict, discrimination, and lack of inclusivity. Learn how to identify your unconscious biases, and then apply strategies to combat them.
Selling What Your Customer Can't See: Your Competitive Intangibles
What makes your community unique and has some of your residents renew their lease, year after year? Most leasing and marketing efforts tend to put their focus on the obvious: location, rents and amenities. And while those are essential for your customers to know, what about all of the little things that make your property truly special? Learn how to craft compelling leasing and marketing messages that focus on the intangibles that are often taken for granted by your team.
Man Overboard: Now What? Leadership Through a Time of Unpredictability
Leadership teams were used to the luxury of time. Making the decision to innovate required ample vetting, testing and slow and controlled implementation processes. But the global pandemic forced executives to evaluate risk at lightning speed and implement new technologies without room for hesitation. Dive into the challenges industry leaders have faced during this unprecedented time and uncover the different ways they made decisions while evaluating variables that were consistently changing. Learn how they evaluate the new risk involved to innovate and how to work quickly with team members and executives to implement efficiently.
Integrating Self-guided Tours with Leasing Agent Tours
Self-guided tours were making a push in apartment leasing even before the pandemic forced lockdowns and safer-at-home orders nationwide. Today, operators are reeling in their ability to launch fully integrated approaches to leasing while working remotely and with everchanging orders from the CDC. Operators and leasing teams created greater leasing efficiencies by not replacing leasing agents with self-guided tour technologies. Instead, they’re integrating self-guided tours with leasing agent led tours – including virtual tours – to maximize lease volume and closing ratios. This panel of industry experts will discuss how they’ve integrated self-guided and virtual tours with remote and in-person leasing agent activities, what technologies they use to secure the community and guide the tour process and what the results have been.
Is the Leasing Agent an Endangered Species?
To date, marketing technology has played a supporting role and made life easier for leasing agents. While they can hardly be called human, there are new kids in town with cute names like Lisa and Rentron ready and willing to chat up your prospect, answer your phone and enable self-tours. Will the robots take center stage, steal the spotlight and push the leasing agent off the stage; or will human touch prevail? Join us for a lively debate to learn what leasing agents must do to survive a Darwinian fate. Attend, cast your vote and see how this story ends.