MEETINGS & EVENTS

APTvirtual Schedule

Monday, November 02

9:00AM
12:00PM
Exhibit Hall Exclusive Hours
12:00PM
12:40PM
There's Room at the Table for Boots and Heels
Simulive
Leadership

Evidence shows that companies with a diverse senior leadership team outperform their competition. The multifamily industry has made progress regarding gender equality, but we still have work to do and for good reason. Among senior leadership, partners and ownership in multifamily there is a disproportionate number of men to women. Hear from both men and women leaders across the multifamily industry about their personal experiences advocating for diversity and inclusion. Gain helpful insights into how they prepared for senior leadership differently and identify what may be holding you back in your own career growth.

Speakers

Name: 
Elizabeth Francisco
Job Title: 
President and Founder
Company: 
ResMan
Name: 
Kristie Arnst
Job Title: 
President
Company: 
Pepper Pike Capital Partners
Name: 
Steve Lamberti
Job Title: 
President
Company: 
Highmark Residential
Name: 
Arianna Royster
Job Title: 
Executive Vice President
Company: 
Borger Management
12:00PM
12:40PM
Lessons from Single-Family: Using Self Guided Tours to Propel Leasing
Simulive
Operations

Self-Guided Tours was one of the most controversial new technology developments in rental housing. But when we entered an era of social distancing, this new platform brought a new set of variables to consider. Single-family has adopted this technology at a very high user rate. Out of all single-family leases signed in 2018 who toured, 61.3% chose a self-guided tour and 61.9% started their tour within one hour of booking it online. Learn how we can provide a self-service, instant access leasing process while practicing social distancing and how SGTs continues to carry rental housing through a global pandemic. 

Speakers

Name: 
Todd Katler
Job Title: 
CEO
Company: 
Anyone Home
Name: 
Kari Warren
Job Title: 
Executive Vice President of Property Operations
Company: 
Kairoi Residential
Name: 
Phil Rogers
Job Title: 
EVP of Software
Company: 
Invitation Homes
12:00PM
12:40PM
Demystify The Psychology of a Customer Referral
Simulive
Marketing

When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.

Speakers

Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
12:00PM
12:40PM
Candid Conversations with Renters About COVID-19
Simulive
COVID-19

COVID-19 has impacted our industry immeasurably.  Current renters from across the country have been virtually interviewed for this session to answer questions such as, “What grade would you give your management team’s performance during this time?” and “Is there anything your management team can do to better prepare for an outbreak of this magnitude in the future?” And as an audience member, you’ll have the opportunity to hear their thoughts firsthand. 

Speakers

Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Karen Trueman
Job Title: 
Director of Talent Development & Brand Reputation
Company: 
Legend Management Group
12:50PM
1:30PM
Mental Health in the Workplace: Let’s Talk About It!
Simulive
COVID-19

Each year, one in four adults experience a severe mental health crisis ranging from anxiety to deep depression. Within the time of COVID-19, employee's well being is negatively being challenged. Odds are, they will need a higher level of understanding, support and guidance from leaders. This session will sharpen awareness of the effects that mental wellness has on business, and how to recognize red flags, as well as, how to respond effectively.  Learn methods to ask about employee’s wellbeing with empathy, and establish effective ways to support team members through building a culture of caring.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
National Speaker & Industry Educator
Company: 
Quintessential Marketing & Training
Name: 
Karen Mitrenga
Job Title: 
SVP Human Resources
Company: 
Newcastle Limited/Reside Living
Name: 
Claire Collins
Job Title: 
SVP of Marketing and Education
Company: 
Princeton Properties
12:50PM
1:30PM
Marketing and HR: Rental Housing’s Newest “It” Couple
Simulive
Career Development

What happens when your company website and social media platforms claim that they are the “Best Places to Live and Work,” but Glassdoor and Indeed show a company rating of 2 stars? How do you convince residents to renew their year-long lease when you can’t keep a maintenance tech for longer than a month? Your brand has come to encompass not only what residents know, see and say about you, but also the same from your employees. No need to be nervous when the industry’s newest “It” couple is on the scene.

Speakers

Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
Name: 
Lori Snider
Job Title: 
Director, Learning & Experience
Company: 
RedPeak
Name: 
Ashley Cerasaro
Job Title: 
Director of Communications & Digital Media
Company: 
AVE by Korman Communities
Name: 
Jamie Capodiferro
Job Title: 
Director of Talent Acquisition
Company: 
AVE by Korman Communities
12:50PM
1:30PM
How to Crack the Code of Remote Employee Disengagement
Simulive
Leadership

We are living in unprecedented times. 'Work' as we know it has is changing. In order to thrive, organizations must re-invent themselves and embrace the new normal. As a former Fortune 500 business executive who has seen it all, Jill understands how organizations operate, and what they need to do to attract, retain, and engage employees - whether they sit under your nose or work remotely. Are remote workers uber productive? Yes, but they also tend to feel more disengaged and neglected. In a day and age when many people are ‘sheltering in place,’ the companies that will come out on top are the ones which create and execute a strategy to effectively manage remote workers.

Speakers

Name: 
Jill Christensen
Job Title: 
Employee Engagement Expert & Best-Selling Author
Company: 
Jill Christensen International LLC
12:50PM
1:30PM
Excuse Me … Your Bias is Showing
Simulive
Human Resources

We have all heard the old saying "What you don't know won't hurt you", but when it comes to unconscious bias, what you don't know, may hurt others.  The reality is that we all have biases.  That doesn't make us bad people; it makes us human.  Unconscious biases can present a serious challenge in how we treat other people, and can result in workplace conflict, discrimination, and lack of inclusivity.  Learn how to identify your unconscious biases, and then apply strategies to combat them.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Rebecca Rosario-Bueno
Job Title: 
President and Visionary
Company: 
Full House Marketing
Name: 
Marci French
Job Title: 
VP, Operations
Company: 
HRG Management Services
1:40PM
2:20PM
Selling What Your Customer Can't See: Your Competitive Intangibles
Simulive
Leasing

What makes your community unique and has some of your residents renew their lease, year after year? Most leasing and marketing efforts tend to put their focus on the obvious: location, rents and amenities. And while those are essential for your customers to know, what about all of the little things that make your property truly special? Learn how to craft compelling leasing and marketing messages that focus on the intangibles that are often taken for granted by your team.

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
1:40PM
2:20PM
Man Overboard: Now What? Leadership Through a Time of Unpredictability
Simulive
Operations

Leadership teams were used to the luxury of time. Making the decision to innovate required ample vetting, testing and slow and controlled implementation processes. But the global pandemic forced executives to evaluate risk at lightning speed and implement new technologies without room for hesitation. Dive into the challenges industry leaders have faced during this unprecedented time and uncover the different ways they made decisions while evaluating variables that were consistently changing. Learn how they evaluate the new risk involved to innovate and how to work quickly with team members and executives to implement efficiently.

Speakers

Name: 
Pat Patterson
Job Title: 
Director of Multifamily
Company: 
PetScreening
Name: 
Leslie Mathis
Job Title: 
Asset Manager
Company: 
Woodfield Development
Name: 
Dawn Marie Rossiter
Job Title: 
Captain
Company: 
ycwithdawnmarie
Name: 
Nancy Goldsmith
Job Title: 
Director of Property Operations
Company: 
Bozzuto
1:40PM
2:20PM
Integrating Self-guided Tours with Leasing Agent Tours
Simulive
Leasing

Self-guided tours were making a push in apartment leasing even before the pandemic forced lockdowns and safer-at-home orders nationwide. Today, operators are reeling in their ability to launch fully integrated approaches to leasing while working remotely and with everchanging orders from the CDC. Operators and leasing teams created greater leasing efficiencies by not replacing leasing agents with self-guided tour technologies. Instead, they’re integrating self-guided tours with leasing agent led tours – including virtual tours – to maximize lease volume and closing ratios. This panel of industry experts will discuss how they’ve integrated self-guided and virtual tours with remote and in-person leasing agent activities, what technologies they use to secure the community and guide the tour process and what the results have been.

Speakers

Name: 
Allison Walentowicz
Job Title: 
Director of Marketing
Company: 
Avanti Residential
Name: 
Karen Gladney
Job Title: 
Principal
Company: 
Power Pro
1:40PM
2:20PM
Is the Leasing Agent an Endangered Species?
Simulive
COVID-19

To date, marketing technology has played a supporting role and made life easier for leasing agents. While they can hardly be called human, there are new kids in town with cute names like Lisa and Rentron ready and willing to chat up your prospect, answer your phone and enable self-tours. Will the robots take center stage, steal the spotlight and push the leasing agent off the stage; or will human touch prevail? Join us for a lively debate to learn what leasing agents must do to survive a Darwinian fate. Attend, cast your vote and see how this story ends.

Speakers

Name: 
Ellen Thompson
Job Title: 
Founder
Company: 
Results Repeat
Name: 
Guntram Weissenberger
Job Title: 
President
Company: 
The Westover Companies
Name: 
Jennifer Staciokas
Job Title: 
Executive Managing Director, Property Management
Company: 
Western Wealth Capital
Name: 
Lucas Haldeman
Job Title: 
Founder & CEO
Company: 
SmartRent
2:30PM
3:00PM
TED-Style Talk: Rodney Mullens
3:00PM
4:00PM
Cocktail Party