Monday, November 02
Demystify The Psychology of a Customer Referral
When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.
Tuesday, November 03
Get More Tours with Less Work and Improve Operational Efficiencies
Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal, and increase property website conversions to get more qualified tours.
Don’t Forget About Me, I’m a “B”
Staying on the cutting edge is easy with a big budget, but what do you do when you have little money, small staff and minimal amenities? This session covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Explore where to spend your limited budget and tactics you that can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.
Wednesday, November 04
The Evolution of Performance Metrics: How a Global Pandemic Decimated Benchmarks
The market was evolving faster than ever before, but when COVID-19 hit American borders, multifamily shifted mentality from revenue growth to risk mitigation, prevention of revenue loss and supporting residents. As we look forward, there is a new set of variables to consider when assessing market conditions. This session will dive into the new data operators are using to make smart decisions, maximize ROI and share the different technologies that are helping them be successful.
Thursday, November 05
The Psychology of Marketing: Make Your Mark in Multifamily
Very few marketers are psychologists, yet as the multifamily industry continues to grow and evolve, more marketers are exploring consumer behavior and working to identify strategies that will trigger positive emotional responses from their customers. Today’s top marketers will gain their marketing edge by tapping into their psychological know-how.
In this session we’ll examine the science of behavioral psychology and factors that can influence human behavior, explore the link between psychology and marketing and uncover the triggers that drive consumer decisions and learn what can (and will) make an impact on our marketing plans for years to come. Discover how to shift your marketing efforts from traditional tactics into psychologically superior plans you can easily execute on.
Friday, November 06
The Tech Trends Compendium
In this fast-paced marketing lab, we will touch on the latest and most important tech trends that are affecting and influencing us today. What’s in and what’s out? How can these be leveraged today or help prepare us for tomorrow? Consumer and company tech expectations can change overnight. Be in the loop and be in the know so you can strategize and implement today