MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Friday, June 28

8:00AM
4:30PM
NAA Attendee and Exhibitor Registration Open
9:00AM
10:00AM
What the Maintenance Team Wishes the Office Knew About Maintenance
Maintenance
There’s no doubt that a property’s maintenance team is the key to resident satisfaction. Not only do they usually have the most interaction with residents, but they keep everything running smooth and looking great. With today’s job market, it’s even more important that we learn how to improve our maintenance team longevity, give them the tools to do to their job efficiently and show them to be the property’s heroes that they are.
 
Learning Objectives:
  • Train office teams to partner with maintenance.
  • Set and communicate true expectations with residents and co-workers.
  • Create a workable plan for onsite cross-training maintenance and office teams.

Speakers

Name: 
Chris Lincoln, CAMT
Job Title: 
Regional Maintenance Manager
Company: 
Greystar
Name: 
Demetrius Rodriguez, CAMT
Job Title: 
Service Manager
Company: 
Simpson Property Group
Name: 
Paul Rhofes, CAMT, CAMT+E, CAPS
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI (Moderator)
9:00AM
10:00AM
The Impact of Culture on Retention and Recruitment
Industry Trends
Building a strong culture within your organization is critical to the success of your business. A great culture is the key to retaining and recruiting top talent. Culture has an impact on your brand, your team and your residents. Learn how to establish a great culture from a property management recruitment professional, an industry-focused HR strategist/employment attorney and two top property management executives.
 
Learning Objectives:
  • Learn how you can use your culture to cultivate and develop great leaders.
  • Learn how to develop a strong culture.
  • Understand how culture influences your ability to recruit talent.

Speakers

Name: 
Dena Calo
Job Title: 
Partner
Company: 
Saul Ewing Arnstein & Lehr LLP
Name: 
Cindy Clare, CAPS
Job Title: 
COO
Company: 
Bell Partners
Name: 
Karen Plesh
Job Title: 
VP, Operations
Company: 
Hunt Military Communities
Name: 
Brad Schwartz
Job Title: 
President
Company: 
MSB Resources, LLC (Moderator)
9:00AM
10:00AM
Sisters Are Doing It for Themselves: Overcoming Leadership Barriers and Bias
Leadership
Gender bias is a real thing. As women approach the top of organizations, their own strengths can be viewed as weaknesses. Bringing these insights to light can help everyone do better and move forward together. Guided by top female leaders, get firsthand insight into navigating many of work’s most difficult moments, self-defeating behaviors that could hold you back, the delicate art of negotiation and skills to confidently achieve goals.
 
Learning Objectives:
  • Identify self-defeating behaviors that may be holding you back.
  • Understand how to display behaviors that will allow for more successful business relationship navigation and provide candid feedback.
  • Negotiate effectively through focusing on true value added and communicate that value with candor and kindness.

Speakers

Name: 
Lynett Brockman
Job Title: 
CEO
Company: 
Career Options - Recruiting Solutions
Name: 
Nancy Goldsmith
Job Title: 
Managing Director of Property Operations
Company: 
Bozzuto Management Company
Name: 
Lori Snider
Job Title: 
Head of Learning and Experience
Company: 
RedPeak (Moderator)
9:00AM
10:00AM
Shaping the Customer Experience
Concourse D

This peer-to-peer learning experience is an opportunity to engage in creative conversations with fellow attendees who are passionate about the same issues and topics as you. Expert facilitators support small group discussions that explore a dedicated topic for each group.

Speakers

Name: 
Jeremy Lawson, NALP
Job Title: 
Reputation Manager
Company: 
Fogelman (Lead Facilitator)
Name: 
Jonakan O'Steen
Job Title: 
First Vice President, Organization and Talent Development
Company: 
Equity Residential (Xo-Facilitator)
9:00AM
9:15AM
Quick Meals Made Easy

Create fast, delicious, nutritious and affordable meals on the go! 

  • SPONSORS

9:00AM
10:00AM
On the Grow! Maintaining a Solid Organization During Rapid Expansion
Executive
Congratulations! Your management company is staring tremendous growth in the face. What do you do next? How do you grow the company in the most effective, efficient way with the fewest number of mistakes? Hear from industry experts who have been where you are and want to save you from the heartburn they have experienced.
 
Learning Objectives:
  • Gain an understanding of aspects that can impact the successful growth of your management company.
  • Identify a plan for strategic growth of your management company.
  • Learn pitfalls to avoid and successes to implement in the growth of your management company.

Speakers

Name: 
Kimberly Hurd, CAPS, NALP
Job Title: 
SVP, Operations
Company: 
Sundance Property Management, LLC
Name: 
Aimee O'Connor, CAM, CAPS
Job Title: 
VP, Property Management
Company: 
Watermark Residential
9:00AM
10:00AM
Mining Data and Analytics from Online Prospects to Grow Your Business
Research
There’s no denying that we’ve entered The Age of the Customer. Consumers are not only more empowered and more informed, they're also much more demanding. Make no mistake, the rental housing industry isn't immune to the disruption. Based on insights gleaned from data collected from more than 100,000 prospective renters, understand how to better engage with prospects and how to mine data that is critical to increasing and improving overall occupancy.
 
Learning Objectives:
  • Explore how artificial intelligence that leverages website data is converting more prospects into signed leases.
  • Improve each customer’s online journey by mining website data to understand their specific needs and wants.
  • Gain access to geographic and regional data to learn what amenities prospects in your area are seeking.

Speakers

Name: 
Marcella Eppsteiner
Job Title: 
VP, Marketing
Company: 
Mission Rock Residential
Name: 
Heidi Jehlicka
Job Title: 
SVP, Marketing and Employee Development
Company: 
The Bainbridge Companies
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Patty Crawford, CAM
Job Title: 
VP, Multifamily Sales
Company: 
PERQ (Moderator)
9:00AM
10:00AM
Litigation Avoidance and Management Strategies for IROs
Independent Rental Owners
Are your policies and practices the best they can be? Learn how to develop and implement risk management strategies to avoid costly litigation; master your dispute resolution skills; learn what to do (and not to do) if you are served with a lawsuit; navigate the litigation process; and learn affirmative steps you can take to minimize the time and money spent in litigation.
 
Learning Objectives:
  • Develop and implement risk management strategies to avoid costly litigation.
  • Master dispute resolution skills.
  • Learn affirmative steps you can take to minimize the time and money spent in litigation.

Speakers

Name: 
Lynn Dover
Job Title: 
Partner, Fair Housing Practice Group
Company: 
Kimball, Tirey & St. John LLP
Name: 
Rick Snyder
Job Title: 
President and Owner/Broker
Company: 
R.A. Snyder Properties, Inc.
9:00AM
10:00AM
Game Changer: Mary Kelly
Executive Exchange Program
Why Leaders Fail and the 7 Prescriptions for Success

Mary Kelly Ph.D., CSP, U.S. Navy (Ret.) is an internationally known economist and leadership expert specializing in the fields of leadership, productivity, communication and business profit growth. Kelly is a graduate of the U.S. Naval Academy and holds a Ph.D. in Economics.

She has held numerous positions in the military, including Naval Intelligence Officer, Human Resources Director, Assistant Chief of Staff Officer and Chief of Police. Currently, in her role as a consultant, she provides creative and insightful problem-solving tools that enable her to transform corporate cultures and structures.

Kelly is the author of 10 books and has been quoted in hundreds of periodicals including Money Magazine, Entrepreneur and The Wall Street Journal.

*This Game Changer session is included in the Executive Exchange Program. If you are an executive, join us in an enlightening discussion to advance your career path, experience topics to enhance your leadership skills and network with peers. To participate, add the Executive Exchange Program (free of charge) to your full conference registration or one-day Friday registration.

Learn more about Executive Exchange

Speakers

Name: 
Mary Kelly
Job Title: 
Speaker and Author
9:00AM
10:00AM
Futurecasting: Where is Technology Taking Rental Housing Next?
Technology
Keeping up with the fast pace of technology is sometimes impossible, but it has its benefits. One way to separate your community is by selecting the right technologies to help your portfolio thrive and gain a true competitive advantage over your closest competitors. Discover all things technology from the impact of artificial intelligence to smart-home living and predictive maintenance to ensure you have a repertoire of attractive product upgrades to entice today’s tech-crazed renters.
 
Learning Objectives:
  • Hear future advancements in lifestyle technologies designed to streamline the apartment living experience.
  • Learn best practices in future-proofing apartment living technologies.
  • Understand the latest advancements in artificial intelligence and how they can be applied to rental housing.

Speakers

Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Jeff Olshan
Job Title: 
SVP, Multifamily Investments - Asset Management
Company: 
Passco Companies
Name: 
Mark Zikra
Job Title: 
VP, Technology
Company: 
CA Ventures
Name: 
Ryan Byrd
Job Title: 
CIO
Company: 
Entrata (Moderator)
9:00AM
10:00AM
Energy Data and Benchmarking Mandates: What You Need to Know
Return on Energy
The energy management market is quickly evolving. More cities and states are requiring rental housing properties to use the Energy Star Portfolio Manager tool for building energy usage reporting. Beyond tracking properties’ utility usage for compliance, benchmarking provides an essential pulse on the market. Learn how to understand how your properties are performing and what your utilities are really costing.
 
Learning Objectives:
  • Learn how to use benchmarking data to measure and improve property energy performance.
  • Get an overview of areas that have energy benchmarking mandates.
  • Explore green loan reporting requirements and best practices.

Speakers

Name: 
Darien Crimmin
Job Title: 
VP, Energy and Sustainability
Company: 
WinnCompanies
Name: 
Tim Haddon
Job Title: 
Director, Strategic Business Services
Company: 
PK Management
Name: 
Rae Schnabel
Job Title: 
Director of Sustainability
Company: 
Maxus Properties
Name: 
Dimitris Kapsis
Job Title: 
VP, Energy Management
Company: 
RealPage (Moderator)
9:00AM
10:00AM
All-Stars Present: Fresh, Bold & Brilliant Strategies Across the USA
Industry Trends
What if you could travel the U.S. and learn successful techniques in leasing, marketing and resident retention from over 50 markets? Let the Apartment All-Stars take you on a cross-country tour of the "Best of the Best" in multifamily housing strategies. From voice search to experiential leasing, from content marketing to alternative search, learn effective methods you can implement immediately and are guaranteed to work.
 
Learning Objectives:
  • Learn effective, key strategies from across the U.S. that can improve marketing, leasing and resident retention.
  • Understand how to implement techniques that can immediately impact the bottom line in occupancy, closing and retained residents.
  • Learn quick and easy ideas that can be immediately implemented.

Speakers

Name: 
Toni Blake
Job Title: 
Speaker
Company: 
TotallyToni.com
Name: 
Jacqueline Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal
Company: 
Ramstedt Enterprises, Inc.
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Kate Good
Job Title: 
SVP, Development and Operations
Company: 
Hunington Residential (Moderator)
10:00AM
2:45PM
NAA Exposition Open (with Lunch)
10:00AM
10:15AM
Avoid Office Body

Explore body-balancing exercises to reverse sitting for long hours! 

  • SPONSORS

10:10AM
10:45AM
Behind the Scenes Chat with Mary Kelly
Executive Exchange Program

Join Game Changer Mary Kelly “Behind the Scenes” for an intimate and candid discussion about leadership, productivity, communication and business profit growth. Amy Smith Montoya moderates, so have your questions ready.  Free signed books from Mary Kelly included.

*This is part of the Executive Exchange Program. If you are an executive, join us in an enlightening discussion to advance your career path, experience topics to enhance your leadership skills and network with peers. To participate, add the Executive Exchange Program (free of charge) to your full conference registration or one-day Friday registration.

Learn more about Executive Exchange

10:30AM
11:00AM
When Change Happens: Turning Pain into Gain
Leadership
“If you keep doing what you’ve always done, you’ll always get the same results.” That famous statement assumes we need to change tired tactics to improve results. Often, our great and proven tactics generate less-than-desired results and we need to change strategies to keep getting what we’ve always received. Hear how three industry professionals turned their pain into gain through innovation and ideas: when a historically hot market turned cold; when the employment pool of maintenance technicians dried up; and when the company’s founder retired and the next generation reorganized.
 
Learning Objectives:
  • Broaden your scope from “what has always been” to “what could be” by responding to change with change.
  • Consider areas of your market and organization that no longer respond to proven strategies and prepare to shift or revise.
  • Inspire your creativity and innovation to get in front of change so you don’t get left behind.

Speakers

Name: 
Clio Barker, NALP, CAPS
Job Title: 
President and CFO
Company: 
TAMC - The Associated Management Company
Name: 
Elizabeth Williams
Job Title: 
VP, Marketing
Company: 
Newcastle Limited/Reside Living
Name: 
Leah Brewer, NALP, CAM
Job Title: 
Founder
Company: 
Full House Marketing, Inc.(Moderator)
10:30AM
11:00AM
Social Learning…It’s Happening
Career Development
Social learning in rental housing is gaining traction. According to Social Learning Theory, we learn best when we observe others and imitate their behavior. When we see co-workers excel, we are inspired to do the same. Social learning has proven effective in employee development. With advances in technology and the influx of social tools, the social element can be easily incorporated. Understand social learning, the myths surrounding it, how to implement it and how it will increase productivity.
 
Learning Objectives:
  • Understand the difference between social learning and social media.
  • Understand why employees, who are naturally social people, are competing rather than collaborating.
  • Understand the ROI of social learning.

Speakers

Name: 
Heather Jones
Job Title: 
President and Founder
Company: 
GROW Learning
Name: 
Topher Olsen
Job Title: 
Sr. Director, Learning and Development
Company: 
Alliance Residential Company
10:30AM
11:00AM
Developing a Culture of Maintenance
Operations
Does your current company tend to focus on your management and leasing staff while excluding maintenance from discussions? If you secretly answered “Yes,” you’re not alone. Maintenance and the teams that support your assets should not be an afterthought, but how do you make the changes necessary to effectively change the culture? Learn how other companies are creating positive change and how it can transform your company culture.
 
Learning Objectives:
  • Understand the key factors that impact property management culture as it relates to maintenance.
  • Identify specific operational areas where maintenance inclusion affects the bottom line.
  • Review the key elements to shift to a more maintenance centered environment.

Speakers

Name: 
Gavin Greene
Job Title: 
Regional Property Manager & Implementation Specialist
Company: 
Flaherty & Collins Properties
Name: 
Kimberly Hurd, CAPS, CAM, NALP
Job Title: 
SVP, Operations
Company: 
Sundance Property Management, LLC
11:00AM
12:30PM
Maintenance Mania National Championship

Across the country, NAA affiliates host Maintenance Mania® events to recognize the top maintenance technicians in the industry. Winners from each affiliate will get a chance to qualify for a spot at the National Championship. Join nearly 1,000 spectators to watch these highly skilled maintenance technicians in this fast-paced race of skills and timing in the NAA Exposition on Friday, June 28. There are eight events, including a Pinewood Derby-style car race. Good luck to the contenders!

Learn More

11:00AM
12:30AM
Brunch: Ops and Strategy Roundtable Discussion
Executive Exchange Program

Enjoy making some new professional connections over brunch, then have the chance to discuss operational challenges with peers across multiple organizations. How does your business strategy stack up, and how do others approach problems with which you grapple?

*This is part of the Executive Exchange Program. If you are an executive, join us in an enlightening discussion to advance your career path, experience topics to enhance your leadership skills and network with peers. To participate, add the Executive Exchange Program (free of charge) to your full conference registration or one-day Friday registration.

Learn more about Executive Exchange

11:15AM
11:45AM
Leasing Gone Mobile: How to Disrupt the Failing Leasing Process
Leasing
With all the technological advances, the leasing process is still stuck at the starting line. Leasing agents sit behind stuffy desks like used car salespeople. Time-sensitive prospects trudge through formulaic tours. Critical prospect data is lost on notepads in the bottom of a desk drawer. How did leasing miss the mobile technology revolution? Discover how operators can elevate leasing into a mobile world and create engaging personal experiences.
 
Learning Objectives:
  • Discuss the drawbacks of today’s leasing process, which include an inability to create customized prospect experiences.
  • Hear the negative impacts of outdated leasing processes and the missed opportunities they create.
  • Learn how to improve the leasing process and the benefits of creating mobile leasing experiences.

Speakers

Name: 
Wendy Dorchester, CAPS
Job Title: 
VP, Operations
Company: 
Pegasus Residential
Name: 
Karen Gladney, NALP, CAS, CAPS
Job Title: 
Co-Founder
Company: 
Power Pro Leasing
11:15AM
11:45AM
Intentional Culture
Leadership
Every organization has a culture. If you don't know how to create the right culture, you will fall victim to one that surfaces on its own. An intentional culture is either a culture of freedom or a culture of control. Explore the pros and cons of both and how to intentionally build the culture that is right for your organization.
 
Learning Objectives:
  • Improve employee retention and engagement.
  • Improve the financial performance of your organization by having a high performing, cohesive team.
  • Attract the most qualified candidates to your organization because of a culture that is highly appealing.

Speakers

Name: 
Bill Nye, CAM
Job Title: 
COO
Company: 
Berger Rental Communities
11:15AM
11:45AM
From Apathy to Empathy: Mental Health in Rental Housing
Career Development
Empathetic behavior enhances retention efforts, but there’s a problem: America is suffering from an empathy deficit. One-in-four Americans are grappling with a serious mental health issue they’re likely not talking about. Learn to identify your tendencies toward apathy and unconscious bias, how to counter them and handle common mental health scenarios with understanding.
 
Learning Objectives:
  • Identify the tendencies to apathy and unconscious bias and how to counter them.
  • Practice specific techniques designed to increase empathy.
  • Decipher potential red flags that could indicate a mental illness spiraling out of control and utilize resources to assist.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
Industry Educator & Consultant
Company: 
Quintessential Marketing & Training
12:00PM
12:30PM
The Hidden Truth About Flood Zones
Operations
“Flood” has become a four-letter word in the world of real estate investing. Rising costs, legislative uncertainty and unpredictable risks make managing and purchasing properties in high-risk flood zones a potential disaster. Learn from an engineering perspective, as well as and an owner/operator, for how to understand potential flood risk and increase your profits inside of flood zones.
 
Learning Objectives:
  • Explain how to determine the true risk and extent of flooding on your property.
  • Demonstrate new techniques to gain a competitive advantage when underwriting/bidding on a new acquisition in a flood zone.
  • Implement specific strategies to increase your NOI and property value within your current portfolio.

Speakers

Name: 
Brad Hubbard
Job Title: 
CEO
Company: 
National Flood Experts
Name: 
Joshua Minix
Job Title: 
Managing Director
Company: 
InvestRes
12:00PM
12:30PM
Data is the New Oil: Fuel Your Marketing Stack
Marketing
Is your marketing platform data-rich but action-poor? Thanks to digital technology, we have been able to collect a vast amount of data but putting this data to good use is still a challenge for many. Uncover the knowledge you need to leverage the power of marketing data effectively and supercharge your ROI with tips, tricks and solutions.
 
Learning Objectives:
  • Identify simple and effective strategies to understand the most important KPIs and build procedures surrounding data-driven marketing.
  • Pick up on red flags in your data that will lead you to draw more accurate conclusions from your reporting.
  • Explore how data is shaping apartment marketing now and how it will transform it in the future.

Speakers

Name: 
Arthur Kosmider
Job Title: 
Marketing Director
Company: 
LeFrak
Name: 
Karlye Pokorney
Job Title: 
Director of Marketing
Company: 
Baron Properties
12:00PM
12:30PM
Confessions of a Millennial Mind: As Taught by a Millennial
Leadership
By 2025, the millennials will comprise more than 75 percent of our workforce. Are you prepared to effectively lead, develop and work alongside this restless and ambitious group? Be prepared to fill your mind with strategies to help you better understand millennials, identify what motivates them and learn how to develop them into your next great leaders.
 
Learning Objectives:
  • Experience what millennial life is like growing up with the constant evolution of technology.
  • Gain insight and strategies to bridge potential communication, workplace and consumer psychology gaps with millennials – both professionally and personally.
  • Dive into tomorrow’s millennial world, which will be teeming with artificial intelligence-powered systems, employee robots and other significant industry disruptions.

Speakers

Name: 
Trisha Lobdell, CAPS
Job Title: 
Regional Property Manager
Company: 
Greystar
Name: 
Jesse Miller, CAPS, CAM, NALP
Job Title: 
Director of Real Estate
Company: 
Greystar
12:15PM
12:30PM
5 Must-Do Desk Stretches

Practice 5 office & home stretches to improve posture & prevent pain.

  • SPONSORS

12:30PM
2:30PM
Workshop: How to Work with and Lead People Who Aren’t Like You
Executive Exchange Program

Kelly McDonald is considered one of the nation’s top experts in marketing, customer service and consumer trends. Her client experience includes brands such as Toyota, Subaru, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams. Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.  

*This is part of the Executive Exchange Program. If you are an executive, join us in an enlightening discussion to advance your career path, experience topics to enhance your leadership skills and network with peers. To participate, add the Executive Exchange Program (free of charge) to your full conference registration or one-day Friday registration.

Learn more about Executive Exchange

Speakers

Name: 
Kelly McDonald
Job Title: 
Multicultural Marketing and Business Trends Expert
12:45PM
1:15PM
How Smart Access Solutions are Game Changers for Rental Housing
Technology
Leveraging technology to provide access for residents, guests, vendors and property staff is an important and complex initiative; however, the connected world is offering an opportunity to solve access challenges while enhancing property awareness. Uncover the challenges in a world of high traffic rental housing communities while exploring the benefits of connected access control.
 
Learning Objectives:
  • Break down the various challenges that come with issuing and authorizing access both traditionally and with first-gen IoT access products.
  • List the different types of access needs (short term, unattended showing, etc.) and solutions that meet these demands.
  • Define how this technology can enable seamless flow from exterior to interior of property while keeping property awareness in mind.

Speakers

Name: 
Taylor Wiederkehr
Job Title: 
Director, Innovation Services
Company: 
BH Management Services
Name: 
Sean Miller
Job Title: 
President
Company: 
PointCentral (Moderator)
12:45PM
1:45PM
Game Changer: Alli Webb
Women in Business

Alli Webb founded Drybar in 2010 following 15 years as a professional stylist. After leaving the professional hair workforce in 2005 to start a family, she decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. Webb began offering weekly in-home blowout services to all her mom friends, but her little side business quickly grew into more than a part-time gig. Since 2010, Drybar has since expanded to 100 locations throughout Los Angeles, New York, Las Vegas, Boston, Dallas, Houston, Chicago, San Francisco, San Diego, Atlanta, Philadelphia, Washington, D.C. and Vancouver, BC.

Webb’s unique approach to business has earned her numerous accolades, including Fast Company naming her one of the “100 Most Creative People in Business;” Fortune recognizing her in the “40 Under 40”; and Cosmopolitan magazine featuring her on the “Cosmo 2013 Power List.”

Speakers

Name: 
Alli Webb
Job Title: 
Founder and CEO
Company: 
Drybar
12:45PM
1:15PM
Enhance Your Three-Bid Process: How Strategic Purchasing Optimizes NOI
Operations
Balancing profitability and operational costs with resident satisfaction is not an easy task. Strategic purchasing frees up more time for operators to improve resident life. Learn best practices for strategic supply-chain management and identify how standardization is saving them time and money, reducing workload, and shaping a better residential experience.
 
Learning Objectives:
  • Learn how to add to the three-bid supplier process and reduce costs by combining local, aggregated and strategic purchasing practices.
  • Identify operational best practices for standardizing procurement, including reducing workload and delivering a better net operating income.
  • Examine existing scope of services, compare processes among peer groups, and emerge as a market leader and company frontrunner.

Speakers

Name: 
Andrew Haynes
Job Title: 
Strategic Growth Director
Company: 
Avendra
Name: 
Wais Khairzada
Job Title: 
Corporate Director, Resident Services
Company: 
Bozzuto
12:45PM
2:30PM
Deep Dive: The Ladder of Leadership
Career Development
You have determined that your career path is in residential property management, but how do you take that career to where you want to be? Career development requires planning and intentional actions to prepare yourself for the next opportunity. Three industry veterans with a combined total of nearly 90 years of industry experience will share key actions to take (and to avoid) in developing your Residential Property Management (RPM) career!
 
Learning Objectives:
  • Developing your personal brand.
  • Apply four specific strategies to prepare for the next career opportunity.
  • Understand the six key ingredients that may be holding you back.

Speakers

Name: 
Debbie Phillips
Job Title: 
President
Company: 
The Quadrillion
Name: 
Ed Wolff
Job Title: 
COO
Company: 
Miller Lowry Developments
Name: 
Susan Sherfield
Job Title: 
VP, Education and Employee Development
Company: 
Mercy Housing (Moderator)
12:45PM
2:30PM
Deep Dive: Hacks to Delight Your Client (Owner)
Leasing
Whether a property is gearing up for pre-acquisition, pre-disposition, a new asset manager or a new client relationship, Regional Managers and Area Directors should have practical and proven techniques, aimed at performance success. Equip yourself with the tools, tips and tactics to communicate and deploy proven strategies with leasing personnel that effectively result in client (owner) satisfaction.
 
Learning Objectives:
  • Better communicate and demonstrate value to various client (owner) types.
  • Designing, communicating and executing a strategic plan for exceeding client (owner) goals.
  • Construct a communication plan to focus, motivate and, evaluate team performance to reach and exceed their goals.

Speakers

Name: 
Cynthiann King, NALP
Job Title: 
National VP, Learning and Development
Company: 
Weidner Apartment Homes
Name: 
Lisa Taylor, CAM, CAPS
Job Title: 
Sr. Managing Director
Company: 
Greystar
Name: 
Steve Wunch
Company: 
Echelon Property Group (Moderator)
12:45PM
2:30PM
Deep Dive: Don't Let Your (No) Disaster Plan Be a Failed Plan!
Emergency Preparedness
How does your three-ring binder of an emergency plan translate when you are faced with real-life, natural or man-made disasters? To find out if you’re truly prepared, engage in conversation with an experienced international first responder/disaster expert and rental housing professionals who have lived through fires, hurricanes and earthquakes. Discover common misconceptions, best communication practices and how to adopt a simplified plan to handle any emergency.
 
Learning Objectives:
  • Understand what’s needed to adopt a simple emergency plan tailored for any major incident.
  • Develop checklists for staff with abbreviated language to follow under high stress conditions.
  • Learn steps to create disaster prep awareness and training to facilitate buy-in for staff and residents.

Speakers

Name: 
Vanessa Siebern
Job Title: 
VP
Company: 
FPI Management
Name: 
Wendy Werner
Job Title: 
Regional Manager
Company: 
Arbor Properties, Inc.
Name: 
Chris Wharton
Job Title: 
Founder
Company: 
Basecamp Expeditions/Commandscope
Name: 
Valerie Sargent
Job Title: 
President
Company: 
Yvette Poole & Associates (Moderator)
12:45PM
1:15PM
Culture Eats Strategy for Breakfast...and Lunch!
Leadership
It’s no secret that culture is indispensable to a company’s success. What’s not as obvious is how to create an environment that’s just the right amount of fun, friendly and focused, without feeling fake or forced. Learn how to change your culture into one that is beloved and nurtured from within and see the positive results that will ensue.
 
Learning Objectives:
  • Understand the power of trust in culture and discover ways to lead with trust and inspire trust in others.
  • Define ways to inspire positive cultural outcomes in an organization through culture mapping.
  • Identify when cultural initiatives may be going awry and how to recreate alignment in cultural authenticity.

Speakers

Name: 
Jen Piccotti
Job Title: 
COO
Company: 
Managinc
Name: 
Lori Snider
Job Title: 
Head of Learning and Experience
Company: 
RedPeak
1:30PM
2:00PM
The Changing Face of Maintenance Teams: Recruiting, Retention & Results!
Maintenance
From recruiting to retaining, from commanding to communicating, staffing maintenance teams is a new playing field. It’s tougher to stay fully staffed and harder to find new recruits. Take a look at innovative insights into recruiting and interviewing, growing a new generation of maintenance teams, making maintenance a more appealing career path and training and performance plans.
 
Learning Objectives:
  • Update your recruiting methods, locations and your candidate pool.
  • Walk away with improved interviewing skills to build a better maintenance team.
  • Increase longevity through more appealing career paths, company culture, training and performance plans.

Speakers

Name: 
Mary Gwyn
Job Title: 
Chief Innovator
Company: 
Apartment Dynamics
Name: 
Andy Meador, CAMT
Job Title: 
VP and Director, Capital Projects
Company: 
McDowell Properties
Name: 
Pattie Woods, CAPS
Job Title: 
VP, Training and Development
Company: 
Fogelman Management Group (Moderator)
1:30PM
2:00PM
Rent Payment Reporting: A Hidden Cost-Free Amenity for Properties
Industry Trends
Rent payments consumes a substantial percentage of a renters’ monthly income. However, many renters don’t receive credit for it on their credit report in the same way that a credit card or auto payment does. Property managers can create value by making sure residents receive credit for making those payments. In a study conducted by TransUnion, 70% of renters reported that they would choose a property if their landlord reported payments. Explore these dynamics as well as how rent payment reporting can impact credit score, rental payment behavior, delinquencies for property management companies and the significance for future home mortgage availability.
 
Learning Objectives:
  • Explore the significant evidence around payment reporting and how it drives positive rental payment behavior.
  • Determine how rental tradeline data can arm managers with rich information to drive better decisions and boost the bottom line.
  • Consider the value for residents.

Speakers

Name: 
Chris Jenkins
Job Title: 
VP, Financial Planning
Company: 
Equity Residential
Name: 
Maitri Johnson, CAPS
Job Title: 
VP, Multi-Family
Company: 
TransUnion
1:30PM
2:00PM
A Digital Renovation for Your Technology Fixer-Upper
Technology
In a nod to Chip and Joanna Gaines, discover the most impactful digital makeovers that operators should implement. Shiplap or not, residents want the utmost in modern amenities and now is the time ensure you match the modern apartment design with cutting-edge technologies. Determine if your portfolio is a fixer-upper in need of a major digital renovation and how to take your operations and customer service to the next level.
 
Learning Objectives:
  • Discover the new technologies to improve resident communications, operations and beyond.
  • Learn how to conduct a digital audit to determine if a community that is stuck in a technology design rut.
  • Hear data-driven, real-world examples about how a digital renovation can improve operations and increase NOI and ROI.

Speakers

Name: 
LuAnne Acton Ross
Job Title: 
Partner and EVP
Company: 
JMG Realty
Name: 
Larry Bellack
Job Title: 
President
Company: 
Mobile Doorman
1:45PM
2:00PM
Buff Brain

Your focus, memory, & creativity will never be the same after using these 6 brain-building lifestyle factors!

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2:15PM
2:30PM
Muscle Tension Release

Release back, neck, & shoulder tension with this 30-second technique!

  • SPONSORS

2:15PM
2:45PM
Maintenance Decoded
Maintenance
Understand how to use property statistics that are available to virtually any property or company that uses property management software (PMS) to maximize their service team's performance. Become more efficient in areas such as workflow, work schedules, preventative maintenance, inventory and vendor usage to understand how to use your property's digital blueprint. After learning how to use the information, use this data to look past the numbers and make the best decisions possible.
 
Learning Objectives:
  • Measure the efficiency and effectiveness of their maintenance teams.
  • Identify opportunities for improvement with maintenance statistics.
  • Become more familiar with the actual workload of their service teams.

Speakers

Name: 
Chad Moulin, CAMT
Job Title: 
Senior Director of Facilities
Company: 
Goldrich + Kest
2:15PM
2:45PM
Don't Panic! Communicating in a Crisis
Emergency Preparedness
There is no shortage of crises when operating rental housing from natural disaster, terrorism or poor public relations viewpoints. But they all have one thing in common: You better have a plan in place before they occur. Uncover ways to walk through planning, reacting to and surviving a variety of emergencies and disasters.
 
Learning Objectives:
  • Be prepared to respond to a crisis.
  • Have a better knowledge of communicating with the media and other stakeholders.
  • Have a plan to take back to your company and share with staff.

Speakers

Name: 
Frank Mauck
Job Title: 
Director, Communications
Company: 
NAA
Name: 
Todd Usher
Job Title: 
Manager, Public & Media Relations
Company: 
NAA
2:15PM
2:45PM
10 Tips to Quickly and Efficiently Handle Your People Issues
Human Resources
Operations is about finding the flow with people and work. HR teams might be 1,000 miles away and you are left to guide managers, assistant managers, leasing, maintenance and more. Given this environment, simple actions yield powerful results for management success and reducing liability. Join an interactive discussion of a powerful set of HR basics that will give you better insight into quickly and efficiently handling your people issues.
 
Learning Objectives:
  • Assess any areas of the HR space for which they need additional guidance.
  • Understand the basics of when to contact and partner with the company's HR team.
  • Understand a few legal areas of employment law that lead to the most consternation in the supervisor-employee relationship.

Speakers

Name: 
Steve Matre
Job Title: 
Head of HR and Training
Company: 
Banner Property Management, LLC
Name: 
Melissa Morris
Job Title: 
Director of Human Resources
Company: 
The Dolben Company
3:00PM
4:30PM
Friday General Session: Laila Ali

World-class athlete, fitness and wellness expert, TV host, cooking enthusiast, book author, founder of the Laila Ali Lifestyle Brand, mother of two, four-time undefeated boxing world champion, and the daughter of the late global icon and humanitarian—“The Greatest” boxing champion—Muhammad Ali. Whew! Our Friday General Session speaker defies categorization.

With speakers like Ali in the lineup, we’re getting set to inspire you at Apartmentalize. Don’t miss it! Attend this session and you could be in the drawing to win a $5,000 cash prize! You must be present to win.

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4:30PM
4:30PM
Conference Concludes
Event Sponsors