MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Thursday, June 27

7:00AM
6:00PM
NAA Attendee Registration Open
7:30AM
6:15PM
Exhibitor Registration Open
7:30AM
12:00PM
Exhibitor Move-in
8:30AM
9:30AM
You're Here, There and Can't Be Everywhere! Engaging Remote Teams
Leadership
Employee turnover is at an all-time high and the nature of our business dictates that many responsible for leading and developing teams are in remote locations. You can’t be everywhere and when you are there, it can seem like all you do is put out fires. Engaging and managing remote employees can be a huge challenge for supervisors as they struggle to find the right leadership style, the most effective tools and how to maintain camaraderie. Discover solutions to engagement and team development for those remote teams through strategies of communication, collaboration, culture and trust.
 
Learning Objectives:
  • Identify and analyze your current engagement strategies and how to change your approach to be more effective.
  • Discover how other companies are addressing these challenges and implementation of their findings through real-world case studies.
  • Create a four-step process including communication, collaboration, culture and trust for your remote teams.

Speakers

Name: 
Jacqueline Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal
Company: 
Ramstedt Enterprises, Inc.
8:30AM
9:30AM
The Changing Landscape of Marketing Affordable Communities
Affordable Housing
As an affordable community, you have half the funds and twice the paperwork. The affordable consumer and investor are changing and we must change, too. Discuss effective marketing strategies that meet the regulations that must be adhered to and discuss the ever-changing regulations and policies that can attract or deter consumers. Explore how to get staff site buy-in—if your site team is not sold, neither is your consumer.
 
Learning Objectives:
  • Effective strategies to market to the many targeting affordable demographics.
  • Explore the impact of regulations and policies on marketing; are they attracting or deterring?
  • Understanding importance of onsite teams’ outlook and how to motivate team to maximize performance.

Speakers

Name: 
Tami Fossum, CAPS
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Tammy Longo
Job Title: 
Community Manager
Company: 
Pegasus Residential
Name: 
Lori Trainer, CAM, CAPS
Job Title: 
Transition and Acquisitions Director
Company: 
Pinnacle (Moderator)
8:30AM
9:30AM
Technology + Marketing = A Winning Combination for Apartment Renters
Technology
Renters are deeply entrenched in consumer technologies designed for convenience. While rental housing has integrated some of these conveniences into their web-based technologies, a recent survey found 40 percent of prospects weren’t able to find a link to apply online and 43 percent of current renters are unsure how to pay rent online. While our industry has adopted some level of convenience-based technology to keep pace with consumer tech, it struggles to meet future and current resident expectations. Discuss how to navigate internal politics and how the industry can better market and integrate convenience technology to boost leads and leases.
 
Learning Objectives:
  • Understand in-depth data analysis about the leasing process and where multifamily housing is missing the mark in communication.
  • List the obstacles in effective marketing of technologies and understand why operators stall in technology adaptation.
  • Understand data to support quick implementation and marketing of technologies to keep renters from searching elsewhere.

Speakers

Name: 
Sara Graham
Job Title: 
Director of Marketing
Company: 
The Dolben Company, Inc.
Name: 
Sarah Greenough
Job Title: 
CMO and EVP
Company: 
Princeton Properties
Name: 
Lauren Gummelt
Job Title: 
National Marketing Manager
Company: 
Lincoln Property Company
Name: 
Chase Harrington
Job Title: 
President and COO
Company: 
Entrata (Moderator)
8:30AM
9:30AM
Smart Home Technology for Your Residents
Concourse D

This peer-to-peer learning experience is an opportunity to engage in creative conversations with fellow attendees who are passionate about the same issues and topics as you. Expert facilitators support small group discussions that explore a dedicated topic for each group.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP, Education and Employee Development
Company: 
Mercy Housing (Co-Facilitator)
Name: 
Steve Wunch
Job Title: 
Sr. Director, Education & Training
Company: 
Echelon Property Group (Lead Facilitator)
8:30AM
9:30AM
Rentonomics 101: Understanding Trends That Are Powering the Future of Renting
Industry Trends
The U.S. renter population has significantly increased during the past 20 years. Renters are modernizing and living more flexible lifestyles, from discarding standard gym memberships and cutting the cord on cable TV to moving cross-country to new cities and making renting a permanent way of life. How can property managers optimize amenities to meet new demands? What can property owners learn from Denver with its burgeoning tech and cannabis industries. Explore trends and share key insights to help properties navigate the next 20 years of renting.
 
Learning Objectives:
  • Define key lifestyle factors and renting trends that property owners need to be prepared for in the coming decade.
  • Provide in-depth understanding of renter preferences locally and nationally for unit, community and neighborhood amenities.
  • Outline key shifts and mobility patterns.

Speakers

Name: 
Igor Popov, PhD
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Jeff Romine
Job Title: 
Chief Economist
Company: 
City and County of Denver
Name: 
Jennifer Staciokas
Job Title: 
SVP, Marketing, Training, & Pricing
Company: 
Pinnacle
8:30AM
9:30AM
Psycho WHAT? Psychographics and Market Segmentation
Marketing
Demographics and psychographics go hand in hand. Demographics explain “who” the customer is and include information like gender, age, income and marital status. Psychographics explain “why” they buy and include information like the buyer's habits, activities, lifestyle, opinions, buying trends and values. The combination of both sets of data starts to form a customer profile. Learn how to use psychographics to enhance both the marketing and programming at their communities.
 
Learning Objectives:
  • Identify the seven stages of the consumer journey.
  • Identify the four types of market segmentation.
  • Understand how to gather actionable psychographic information.

Speakers

Name: 
Alexandra Jackiw, CAPS
Job Title: 
COO
Company: 
Hayes Gibson Property Services, LLC
8:30AM
9:30AM
Must-Know: Fair Housing Trends and Compliance Strategies for 2019
Legal/Fair Housing
Although the requirements of the Fair Housing Act are simple, compliance has become more complicated than ever. Identify and examine the most frequently encountered fair housing issues of the day, including limited English proficiency (LEP), occupancy standards and the expansion of the protected class of sex. Industry best practices will be shared for managing compliance for each.
 
Learning Objectives:
  • Understand current and important trends in Fair Housing to be equipped with information to ensure their operating practices are compliant.
  • Identify the impact of recent Fair Housing case decisions and legal interpretations on current compliance philosophy and identify needed changes.
  • Share compliance strategies and best practices that minimize the possibility of being named in a Fair Housing lawsuit complaint.

Speakers

Name: 
Gina Carter, NALP, CAM, CAPS
Job Title: 
VP, Portfolio Operations
Company: 
Blue Ridge Companies
Name: 
Theresa Kitay, J.D.
Job Title: 
Attorney at Law
Company: 
Theresa L. Kitay, Attorney at Law
Name: 
Nicole Upano
Job Title: 
Director, Public Policy
Company: 
NAA
8:30AM
9:30AM
MHPI Management: Reinventing MHPI Basics (Roundtable Discussion)
Operations
As the Military Housing Privatization Program ages, we find the world we envisioned has become complicated. With growing expenses and revenue shrinking, military partners become more demanding and employee profiles are changing. Management of military housing operations continues to evolve but must remain committed to the basics. Ideas will be shared and discussed on how to reinvent MHPI basics.
 
Learning Objectives:
  • Identify new ideas and best practices beyond the basics in MHPI operations.
  • Create and implement plans for improved revenue generation, employee engagement, and expense control in MHPI.
  • Interact in group discusses to continue collaboration and networking among attendees

Speakers

Name: 
Douglas Jones
Job Title: 
EVP
Company: 
WinnResidential Military Housing Services
Name: 
Karen Plesh
Job Title: 
VP, Operations
Company: 
Hunt Military Communities
Name: 
Philip Rizzo
Job Title: 
National Vice President
Company: 
Lincoln Military Housing
Name: 
Anne-Marie Niklaus
Job Title: 
SVP
Company: 
Balfour Beatty Communities (Moderator)
8:30AM
9:30AM
Game Changer: Heather McGhee
What Does It Mean To Be An American Today, And What Are We To One Another?

Heather McGhee is an expert in economic and social policy, racial healing, and transformative organizational change. More than that, McGhee is a storyteller. Her talks ask audiences to consider—at a time of increasing diversity, who is an American, and what are we to one another?

Speakers

Name: 
Heather McGhee
Job Title: 
Senior Fellow and Former President
Company: 
Demos
8:30AM
9:30AM
Do THIS not THAT: Relationship Sales, Networking, and Etiquette
Supplier Skills
A lively panel discussion with a unique mix of perspectives will discuss how today's supplier partners should understand and utilize relationship sales techniques for prospects. Walk away with an understanding of different types of networking for conferences, events and trade shows and the best etiquette for these situations.
 
Learning Objectives:
  • Understand the importance of relationship sales.
  • Understand the importance of networking with key decision makers, influencers and other suppliers for sales opportunities.
  • Understand the importance of the industry "code of conduct" for sales, networking and communication.

Speakers

Name: 
Char McCurdy, CAPS
Job Title: 
VP, Operations
Company: 
Summit Property Management
Name: 
Mindy Price
Job Title: 
VP, Sales
Company: 
J Turner Research
Name: 
Chip Tatum, NALP, CAM
Job Title: 
CEO and EVP
Company: 
Apartment Association of Greater Orlando
Name: 
Kirk Downey
Job Title: 
COO
Company: 
Liberty Rent Guarantee (Moderator)
8:30AM
8:45AM
Deep Sleep

Learn a proven evening routine & practical steps to achieve the best rest.

8:30AM
9:30AM
Critical Leadership Skills from Maintenance Leaders
Maintenance
A community doesn’t operate well without an outstanding service team. Skill-building programs can offer solid bench strength, but the leader of the team must be a professional ready to delegate, coach and develop others; manage time and people; and understand the business to embrace conflict and change. Learn from the maintenance experts who are crafting the leadership module in the CAMT program and the most important skills and behaviors that predict excellence in maintenance.
 
Learning Objectives:
  • Learn the critical skills necessary to lead a maintenance team.
  • Understand how effective leadership can positively affect excellence in service.
  • Apply the experiences of seasoned maintenance leaders to your own leadership journey.

Speakers

Name: 
Roy Kitts, CAMT
Job Title: 
Maintenance Director
Company: 
GEM Management
Name: 
Ed Shaffer, CAMT
Job Title: 
Director of Maintenance Operations
Company: 
HHHunt
Name: 
Andy Meador, CAMT
Job Title: 
VP and Director, Capital Projects
Company: 
McDowell Properties
Name: 
Chris Lincoln, CAMT
Job Title: 
Regional Maintenance Manager
Company: 
Greystar (Moderator)
9:30AM
9:45AM
All-Day Energy

Discover 5 of the best energy management strategies to keep running morning, noon, & night!

9:45AM
10:45AM
Targeting the Renter’s Journey: A Researcher's Story
Research
Innovative rental housing marketers seek to customize and streamline their initiatives around how prospective residents search for their next home. Renters in the Information Age operate very differently than they did even three years ago as their behaviors continue to evolve. Critical new data will be shared from the latest renter research to help apartment operators drive more qualified leads and secure more leases in today’s highly complex and digitally-driven world.
 
Learning Objectives:
  • Identify and understand all the undeclared research renters execute before contacting you.
  • Gain insight into the top renter pain points that impact a prospect’s leasing decision.
  • Identify what content you need to create and where you need to place it to reach the renter.

Speakers

Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath
Name: 
Holli Beckman, CAM
Job Title: 
VP, Marketing and Leasing Operations
Company: 
WC Smith
9:45AM
10:45AM
Supplier Skills Workshop: Think Like A Negotiator Part I
Supplier Skills
Today’s best leaders are also great negotiators, whether they are discussing a multi-million-dollar deal or simply where to meet for dinner. Negotiation is merely the technical term for discussions and conversations to reach an agreement. Improving your negotiation skills will give you more confidence and better results. In this highly-charged, content-packed workshop, Eldonna will show you how to find more power, negotiate better deals and create win-win results.
 
Learning Objectives:
  • Understand the building blocks of contracts and negotiation: offer, acceptance, and counteroffer.
  • Learn strategies to turn discussions and disagreements into more favorable results.
  • Identify the most common mistakes in negotiation and how to avoid them.

Speakers

Name: 
Eldonna Lewis Fernandez
Job Title: 
CEO
Company: 
Dynamic Vision International Inc.
9:45AM
10:45AM
Solution Incubator: IRO Hot Topics
Independent Rental Owners

Work in small facilitated groups to learn from fellow Independent Rental Owners from across the country. Consulting the hive mind, tackle challenges by such as: 

  • Best practices: Dealing with contractors for renovations and repairs 
  • Succession planning 
  • Unit turnover efficiencies: Time saving practices 
  • Growing local IRO groups 
  • How to attract and retain awesome employees 
  • Social support for your community: Retaining residents who fall on hard times
 
Learning Objectives:
  • Meet other like-minded individuals and gain valuable, industry contacts.
  • Learn solutions that other IROs have used for common problems facing our industry.
  • Take back to their local and state association tips for growing IRO groups.

Speakers

Name: 
Victoria Cowart
Job Title: 
VP, Property Management
Company: 
Darby Development Co., Inc.
9:45AM
10:45AM
Get Smart: Top Tech Trends for Better NOI
Technology
The more we use technology, the less we think about needing it. But these trends in technology will continue to disrupt the future of rental housing and drivers like artificial intelligence, machine learning, and energy efficiency will adjust your business practices and your residents’ experiences. Explore the latest (and future) tech trends that can affect your operations.
 
Learning Objectives:
  • Explore the latest (and future) tech trends that can impact your operations.
  • Learn how to leverage tech for a compelling NOI through energy savings across portfolios.
  • Hear how early adopters are providing tech as an amenity and why you should too.

Speakers

Name: 
Esther Bonardi
Job Title: 
VP, Marketing
Company: 
Yardi
Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Pinnacle
Name: 
Taylor Wiederkehr
Job Title: 
Director, Innovation Services
Company: 
BH Management Services, LLC
9:45AM
10:45AM
Gen Z: End of the Alphabet & Beginning a New Era
Industry Trends
During the next decade, Gen Z will grow from 8 million to over 55 million in the workplace and our apartments! This represents a huge opportunity and a challenge. From ad blocking to social media, this generation has experienced the internet since they were in diapers. Trust, equality and their own unique language make Gen Z communication essential to any leasing and marketing plan.
 
Learning Objectives:
  • Be inspired and ready to welcome Gen Z to their apartment communities with proper messaging.
  • Successfully navigate sales and marketing for this generation.
  • Discover what Gen Z wants in their home, what they are willing to pay for and their approach to money and spending.

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
9:45AM
10:45AM
Game Changer: David Rendall

The Freak Factor: Making Employees Better by Helping them Get Worse

During the past fifteen years, David Rendall has spoken to audiences on every continent. His clients include the U.S. Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae and State Farm.

Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed non-profit enterprises that provided employment for people with disabilities. In between presentations, Rendall competes in ultramarathons and Ironman triathlons.

Speakers

Name: 
David Rendall
Job Title: 
Author of FREAK, Leadership Professor, Standup Comedian
9:45AM
10:45AM
From Leasing to Leadership: Mapping a Path to Career Success
Career Development
Anything is possible in rental housing, yet for years, the career paths accessible in our industry were limited and unsophisticated. Today, industry professionals at every level are finding unconventional ways to climb the ladder, while at the same time supervisors are becoming even more invested in growing team members into roles that add purpose, value and impact to their organization. Learn to create your own roadmap to success, discover how you can progress in your career without settling and inspire your teammates to pursue their passion and potential. BONUS: Attendees receive exclusive, ongoing monthly coaching sessions after Apartmentalize.
 
Learning Objectives:
  • Identify how microlearning can move you closer to the careers you love.
  • Learn the laws today’s successful leaders live by and how they leveraged them to move from leasing to leadership.
  • Solve the top challenges that can stall rental housing careers and get focused on conquering opportunities that lead to ultimate success.

Speakers

Name: 
Kristi Fickert, NALP
Job Title: 
VP, Marketing and Training
Company: 
30 Lines
Name: 
Daniel Melton
Job Title: 
Senior Director of Business Analytics
Company: 
Village Green
9:45AM
10:45AM
Excellence in Maintenance/Service
Concourse D

This peer-to-peer learning experience is an opportunity to engage in creative conversations with fellow attendees who are passionate about the same issues and topics as you. Expert facilitators support small group discussions that explore a dedicated topic for each group.

Speakers

Name: 
Stephanie Puryear Helling, CAM, CAPS, NALP
Job Title: 
Sr. Director, Operations, Real Estate Strategic Services
Company: 
Greystar (Co-Facilitator)
Name: 
Christina Steeg
Job Title: 
SVP, Marketing and Training
Company: 
Simpson Property Group (Lead-Facilitator)
9:45AM
10:45AM
Creating a High-Powered Multifamily Housing Team: Combining Communication, Coaching and Culture
Leadership
In multifamily housing, teams typically are set by the existing company hierarchy. How can these pre-structured teams become a dynamic force? Instead of focusing on the individual tasks of each, focus on conquering goals together with purpose. Learn the online tools, proven best practices and visual case studies that will assist with communicating clear directives, coaching employees and building a culture that inspires teams to go beyond expectations.
 
Learning Objectives:
  • Consider the “why” of an overall goal to secure buy-in from leaders and employees when creating a high-powered team.
  • Learn to identify those who are your cause champions, your taskmasters, your thought leaders and your quality checkers.
  • Understand how partnerships may have better team results than traditional leader responsibilities.

Speakers

Name: 
Julie Doss
Job Title: 
Director of Training and Customer Experience
Company: 
Gene B. Glick Company
Name: 
Pamela Roberts
Job Title: 
Director of Product Marketing
Company: 
Edge2Learn
Name: 
Krista Washbourne
Job Title: 
VP of Learning and Talent Development
Company: 
Lincoln Property Company
9:45AM
10:45AM
By the Numbers: Calculating Critical Metrics
Operations
When it comes to financial performance, there is little room for storytelling. Numbers are everything, yet your ability to calculate and speak to key performance metrics requires your understanding of the metrics that matter. Learn from industry experts on why metrics matter.
 
Learning Objectives:
  • Explore and enhance key property performance ratios.
  • Identify what an asset manager and owner seek and expect from the onsite operation.
  • Take home tips for a manager to make performance metrics a daily routine.

Speakers

Name: 
Clio Barker, NALP, CAPS
Job Title: 
President and CFO
Company: 
TAMC - The Associated Management Company
Name: 
Richard George, CAPS
Job Title: 
Owner and NOI Coach
Company: 
NOI Coach, Blue Door Apartments & ApartMentors
Name: 
Jared Miller
Job Title: 
COO
Company: 
RedPeak
9:45AM
10:45AM
Building Resilience with Tools, Trends & Energy Strategies
Return on Energy
Climate change, technologies and trends are shaping the future of multifamily housing, making it even more important to design effective energy strategies for your business. Understand climate resilience in the face of external stresses; learn how to assess climate-related risks in your portfolio and explore the latest trends in energy grid, storage, amenities and mobility. Industry experts will share their knowledge, tools and real case studies for evaluating and adopting the trends that work best for you.
 
Learning Objectives:
  • Understand climate resilience in the face of external stresses and assess climate-related risks in your portfolio.
  • Approach sustainability with effective energy strategies and tools that anyone can use.
  • Recognize the latest trends in energy grid, storage, amenities and mobility affecting multifamily real estate.

Speakers

Name: 
Deborah Cloutier
Job Title: 
President
Company: 
RE Tech Advisors
Name: 
Cindy Zhu
Job Title: 
Fellow
Company: 
U.S. Department of Energy
Name: 
Martin Levkus
Job Title: 
Regional Director of Sales
Company: 
Yardi (Moderator)
11:00AM
11:15AM
Muscle Tension Release

Release back, neck, & shoulder tension with this 30-second technique!

11:15AM
12:15PM
Supplier Skills Workshop: Think Like A Negotiator Part II
Supplier Skills
Today’s best leaders are also great negotiators, whether they are discussing a multi-million-dollar deal or simply where to meet for dinner. Negotiation is merely the technical term for discussions and conversations to reach an agreement. Improving your negotiation skills will give you more confidence and better results. In this highly-charged, content-packed workshop, Eldonna will show you how to find more power, negotiate better deals and create win-win results.
 
Learning Objectives:
  • Understand the building blocks of contracts and negotiation: offer, acceptance, and counteroffer.
  • Learn strategies to turn discussions and disagreements into more favorable results.
  • Identify the most common mistakes in negotiation and how to avoid them.

Speakers

Name: 
Eldonna Lewis Fernandez
Job Title: 
CEO
Company: 
Dynamic Vision International Inc.
11:15AM
12:15PM
Solving for Service Team Shortages
Career Development
The shortage of service team members in our industry is reaching crisis levels. The lack of industry insight, ready talent and high turnover of our seasoned service team members to other industries continues to challenge owners and managers as they struggle to maintain high standards of customer service and property management. Our industry needs new ways to recruit, train and place individuals who may be looking for new options for a long-term career. Discuss current programs used today to fill the gap in service teams and lessons learned on starting new programs.
 
Learning Objectives:
  • Gain awareness of program models that introduce, train and connect individuals to employment opportunities.
  • Understand resources used to recruit potential students, explore target student demographics and review program results.
  • Learn best practices, training differentiators and have useful tips on establishing new workforce training programs.

Speakers

Name: 
Lisa Godbehere
Job Title: 
Director, Education and Career Development
Company: 
Apartment Association of Metro Denver
Name: 
Raphael Rosenblatt
Job Title: 
Senior Director, Employer Solutions
Company: 
Grads of Life
Name: 
Lisa Russo
Job Title: 
Workforce Development Manager
Company: 
Atlanta Apartment Association
Name: 
Sarah Cozewith
Job Title: 
Director, Workforce Development
Company: 
NAAEI (Moderator)
11:15AM
12:15PM
NAHMA Presents: Key Federal Legislative Regulatory Issues Impacting Affordable Housing
Affordable Housing
The world of affordable rental housing is not only highly regulated by three federal agencies, but also highly dependent on the ability of Congress to pass timely and sufficient annual funding bills. Focus on key current federal legislative and regulatory issues facing providers of affordable rental housing participating in HUD, rural housing and Housing Credit programs.
 
Learning Objectives:
  • Understand the impact of federal budget appropriations, proposed renter credit and other legislation on affordable rental housing programs.
  • Learn about the latest regulatory initiatives impacting the Housing Credit, HUD and rural housing programs.
  • Understand real world impacts of federal legislation and regulations on communities, management companies and owners.

Speakers

Name: 
Juliana Bilowich
Job Title: 
Manager, Government Affairs
Company: 
NAHMA
Name: 
Kris Cook
Job Title: 
Executive Director
Company: 
NAHMA
Name: 
Timothy Zaleski
Job Title: 
President
Company: 
McCormack Baron Management, Inc.
11:15AM
12:15PM
Multifamily 2029: 10 Innovations that will Change Everything
Technology
During the next decade, technological development and its effects on business transformation will accelerate. The gap between rental housing companies that get it and those that don’t will continue to widen. Companies that stay on top of innovations and trends will be in the best position to make intelligent investments and stand to move light years ahead of their competitors. Uncover the 10 technologies and trends that will affect rental housing marketing and operations to ensure you don’t get left behind.
 
Learning Objectives:
  • Name the technologies or trends that will disrupt the rental housing industry in the next 10 years.
  • Discuss how your organization is already directly or indirectly using technologies that will disrupt the industry.
  • Explain the upfront cost and potential long-term ROI of investments in the emerging technologies.

Speakers

Name: 
Lucas Haldeman
Job Title: 
Founder and CEO
Company: 
SmartRent
Name: 
Jennifer Staciokas
Job Title: 
SVP, Marketing, Training, & Pricing
Company: 
Pinnacle
Name: 
Gunti Weissenberger
Job Title: 
President
Company: 
The Westover Companies
Name: 
Ellen Thompson
Job Title: 
Founder
Company: 
Results Repeat (Moderator)
11:15AM
12:15PM
MHPI Defining CX: How the Customer Experience is Revolutionizing Business
Marketing
Today’s businesses are recognizing the importance of delivering exceptional customer experiences that differentiate them from their competition. Customer interaction has changed from the in-person experience to the digital age with platforms like Facebook, WhatsApp and Instagram. Managing your online reputation is essential for rental housing communities. Beyond traditional reputation management, we are seeing the rise of social media influencers as a part of online reputation strategies.
 
Learning Objectives:
  • Define the three parts of the customer experience (CX) and why they are important.
  • Create resident communication and reputation management strategies in the mediums preferred in the digital age.
  • Implement strategies to use their resources and deliver an exceptional customer experience.

Speakers

Name: 
Kelly Marks
Job Title: 
National Marketing Specialist
Company: 
Lincoln Military Housing
Name: 
Kristin Hood
Job Title: 
Director of Marketing and Leasing
Company: 
WinnResidential Military Housing Services
Name: 
Cecille Tynes
Job Title: 
Director of Resident Experience
Company: 
Corvias
Name: 
Cathy Jo Sander
Job Title: 
National Director of Leasing and Sales
Company: 
Balfour Beatty Communities (Moderator)
11:15AM
12:15PM
Marketing/Leasing Tech: AI, AR, Self-Guided Tours
Concourse D

This peer-to-peer learning experience is an opportunity to engage in creative conversations with fellow attendees who are passionate about the same issues and topics as you. Expert facilitators support small group discussions that explore a dedicated topic for each group.

Speakers

Name: 
Jeremy Lawson, NALP
Job Title: 
Reputation Manager
Company: 
Fogelman (Co-Facilitator)
Name: 
Susan Weston, CAM, CAPS, NAAEI
Job Title: 
Director of Management Resources
Company: 
Alpha Barnes Real Estate Services (Lead Facilitator)
11:15AM
12:15PM
Marketing Masterminds: Building In-Demand Brands While Mastering Marketing Spend Optimization
Marketing
Maximizing your marketing spend can be tough, which makes building an optimized marketing budget and plan a daunting task. Learn how industry leaders have built in-demand brands and are generating smart, data-driven marketing spend decisions to drive qualified traffic. Become laser focused on tying leases to leads by ad source and looking at out-of-the-box ideas for campaigns, from onsite fashion shows to social media influencers.
 
Learning Objectives:
  • Learn what Google is up to as well as how to follow the hospitality and airline industries by serving up search results with influence criteria.
  • Explore the benefits of investing in an optimized marketing strategy.
  • Discover how big players empower brand promotion, maximize reach and capture qualified leads at lower costs across multiple channels.

Speakers

Name: 
Sheri Killingsworth
Job Title: 
VP, Marketing & Communications
Company: 
Lincoln Property Company
Name: 
Alexis Murrell
Job Title: 
National Director of Marketing and Communications
Company: 
Olympus Property
Name: 
Steve Ozbun
Job Title: 
SVP, LeaseLabs
Company: 
RealPage
11:15AM
12:15PM
How to Profit from Trash
Return on Energy
Management companies are hired for their ability to sustain operational efficiency. Good reporting is the backbone to maintaining efficiency for the waste spend at a property. Operators cannot maintain, or improve, what they can't see, track and measure. Operators will be able to identify, implement and measure opportunities to reduce waste costs.
 
Learning Objectives:
  • Engage waste haulers to provide the specific waste data operators need to track, report and make decisions to achieve efficiencies.
  • Utilize Energy Star and GRESB for benchmarking, creating an effective waste management program and becoming a best in class operator.
  • Receive the tools to help them with collecting data and reporting.

Speakers

Name: 
Richard Bates, CAS
Job Title: 
National Account Manager, Multifamily
Company: 
Waste Management - Strategic Business Solutions
Name: 
Jeff Halper
Job Title: 
Senior Director, Procurement
Company: 
AvalonBay Communities
Name: 
Erin McCary, CAS
Job Title: 
National Director, Key Accounts
Company: 
Valet Living
Name: 
Amy Groff
Job Title: 
SVP, Industry Operations
Company: 
NAA (Moderator)
11:15AM
12:15PM
How to Leverage Big Data for Big Results
Research
As the saying goes, rental housing professionals are often drowning in information yet starving for knowledge. Hear how forward-thinking trailblazers are leveraging unprecedented access to data from traditional and non-traditional sources to drive organizational decision-making.
 
Learning Objectives:
  • Learn ways to predict outcomes and determine actions you can take today to drive revenue and increase efficiencies.
  • Receive benchmarking tips and tools to identify opportunities for efficiency and gauge overall performance of an asset versus the market.
  • Gain insights from differing perspectives on using big data to channel how you look at operations.

Speakers

Name: 
Gino Ferro
Job Title: 
Director of Sales and Procurement
Company: 
Bridge Property Management
Name: 
Diana Norbury
Job Title: 
SVP, Multifamily Operations
Company: 
Pillar Properties
Name: 
Darren Wesemann
Job Title: 
EVP and CIO
Company: 
Berkadia
Name: 
Dharmendra (Dhar) Sawh
Job Title: 
Industry Principal, Yardi Elevate
Company: 
Yardi (Moderator)
11:15AM
12:15PM
Game Changer: Judi Holler
Fear is My Homeboy: How to Get Brave and Start Taking Action

Judi Holler is a professionally trained improviser and alumni of The Second City Conservatory in Chicago. She started working in the hospitality industry at the age of 13 and spent 15 years working in the convention and meetings industry, specializing in sales and marketing for companies like Marriott, Omni and Starwood Hotels before starting her company, HOLLA! Productions, in 2013.

Holler is a past president of Meeting Professionals International, Chicago Area Chapter and was named one of the 40 under 40 in the meetings industry by Connect magazine in 2015.

Speakers

Name: 
Judi Holler
Job Title: 
Personal Brand Expert
11:15AM
12:15PM
Closing the Gap between Construction and Operations
Maintenance
Explore best practices for operations managers and maintenance teams on new construction and renovation projects. Leave with a solid understanding of how to transition from construction and how the project management schedule will affect the leasing schedule and residents.
 
Learning Objectives:
  • Understand the differences between new construction and renovation.
  • Understand the pitfalls and best practices of construction to operations management.
  • Understand the survival skills for a new service manager on a new construction project.

Speakers

Name: 
Tyler Davidson
Job Title: 
National Director of Facilities
Company: 
The Michaels Organization
Name: 
J. Brandon Healy
Job Title: 
Project Manager
Company: 
The Michaels Organization
Name: 
David Jolley, CAMT
Job Title: 
National Director of Maintenance
Company: 
Pinnacle
Name: 
Brian Rennie
Job Title: 
Director
Company: 
Bozzuto Construction Company
11:30AM
11:45AM
Deep Sleep

Learn a proven evening routine & practical steps to achieve the best rest.

12:00PM
12:15PM
Two Minutes to Less Stress

Relax in two minutes with proven activities from yoga, massage, psychology, & psychiatry.

12:45PM
2:15PM
Opening General Session: Mindy Kaling

Upbeat, intelligent and entertaining, Mindy Kaling will set an enjoyable tone for Apartmentalize by speaking at our Thursday General Session.

Mindy came to fame as an Emmy-nominated writer and the portrayer of character Kelly Kapoor on NBC’s “The Office,” and went on to earn critical acclaim as the star, writer and executive producer of “The Mindy Project.” She can currently be seen in NBC’s “Champions,” for which she is also co-creator, writer and executive producer.

  • SPONSORS

2:15PM
6:15PM
NAA Exposition Grand Opening
2:45PM
3:15PM
Say What? Communication and Conflict Resolution
Career Development
Words are the currency that commitment uses. In this session, learn how to communicate and navigate through conflict resolution to build trust and reliability. We will challenge you to see that two people can see things differently, and both be right. We will explore conversations vs. dialogue, active speaking, conflict vs. combat, identify triggers and how to avoid them, as well as give you tools to move through conflict. By the end of the session, you will be able to see that conflict resolution begins with you and ends with creating understanding.
 
Learning Objectives:
  • Demonstrate effective communication in conflict and important conversations.
  • Understand conflict's origin and resolve problems to move towards common goals.
  • Understand personal accountability in communication and conflict.

Speakers

Name: 
Jessica Fern
Job Title: 
Director of Training and Development
Company: 
FPI Management, Inc
2:45PM
3:15PM
How (Un)Affordable Is Your Apartment Market?
Industry Trends
The drop in the U.S. homeownership rate during the past decade accompanied by a robust economy has led to an unprecedented increase in renter households and apartment demand. While the rental housing industry has attempted to respond through aggressive levels of new construction, the U.S. remains under-housed. Learn the main causes of unaffordability, review relative conditions across every region in the U.S. and identify markets where income gains are not keeping up with asking rents.
 
Learning Objectives:
  • Understand the key factors driving declining affordability for residents.
  • Identify those markets where owners and property managers can successfully push rents and those where affordability is continuing to deteriorate.
  • Understand how asking rents, community locations and amenities are impacting lease-up and occupancy trends.

Speakers

Name: 
Michael Cohen
Job Title: 
VP, Advisory Services
Company: 
CoStar Group
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
NAA
2:45PM
3:15PM
Hot Topics in Fair Housing: Lightning Round!
Legal/Fair Housing
The Fair Housing Jeopardy board lights up with six categories of “answers,” each requiring some thought to come up with the “question” on some of the hottest topics in fair housing for apartment communities.  Get a succinct, practical, and fair housing-compliant explanation of these common - but often vexing - fair housing issues presented by one of two attorney panelists specializing in fair housing defense. 
 
Learning Objectives:
  • Identify practical, compliant responses to common but puzzling fair housing issues.
  • Recognize the most common issues subject to recent fair housing enforcement actions.
  • Ensure fair housing compliance in the day-to-day activities of professional apartment operation and ownership.

Speakers

Name: 
Theresa Kitay, J.D.
Job Title: 
Attorney at Law
Company: 
Theresa L. Kitay, Attorney at Law
Name: 
Zachary Kitay, J.D.
Job Title: 
Associate Attorney
Company: 
Theresa L. Kitay, Attorney at Law
3:30PM
4:00PM
Today's Top Trends in Apartment Operations
Operations
Using a unique concept in information-sharing and audience participation, discover 25 of the timeliest, most talked-about and hotly debated operational issues in apartment management. Learn best practices in areas such as marketing, technology, HR, energy efficiency, maintenance, hiring, onsite management and more.
 
Learning Objectives:
  • Bring industry professionals up to date on the most pressing issues and solutions.
  • Identify new approaches to common and chronic problems at the operational level.
  • Understand where to find information on an issue or about a peer or supplier who could provide valuable input.

Speakers

Name: 
Stephanie Anderson, CAM, CAPS
Job Title: 
Manager, Industry Operations
Company: 
NAA
Name: 
Amy Groff
Job Title: 
SVP, Industry Operations
Company: 
NAA
Name: 
Paul Bergeron
Job Title: 
Editor in Chief: units Magazine
Company: 
NAA (Moderator)
3:30PM
4:00PM
Thought Leadership + Great Content + Social Media = #InspiredCustomers
Marketing
Emotion is the essence of social media and why these networks thrive. But how can you leverage these same channels with desire to connect emotionally, which translates to inspiring resident engagement, loyalty and prospect consideration? The answer is great content and a plan to amplify it. Join an expert panel as they uncover how to develop creative content shared through social channels that will evoke winning marketing strategies.
 
Learning Objectives:
  • Explore a content accelerator blueprint that encourages your followers to participate in a discussion, contest or unique campaign.
  • Learn specific strategies for building your own influencer marketing program to amplify your brand.
  • Understand new features released across the major social media platforms and design ideas to create the perfect piece of content.

Speakers

Name: 
Kim Grisvard
Job Title: 
Senior Director, Sales and Marketing
Company: 
Greystar
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Erica Byrum
Job Title: 
AVP, Social Media
Company: 
Apartments.com (Moderator)
3:30PM
4:00PM
Maintenance as Your Brand!
Maintenance
After the lease is signed and boxes are unpacked, life becomes normal for our residents. In turn, maintenance becomes the face of our brand. Their technical skills are essential, but their soft skills differentiate the brand more than you realize! Discover tips to lead your maintenance team members and sharpen their customer service skills so they can be the brand.
 
Learning Objectives:
  • Leave with skills to coach your maintenance team members to represent the property’s brand in a way that retains residents.
  • Include ready-to-use actions to your existing procedures that improve your brand in the customer’s eyes.
  • Learn how to measure the impact of your maintenance brand on the customer.

Speakers

Name: 
Mary Gwyn
Job Title: 
Chief Innovator
Company: 
Apartment Dynamics
4:15PM
4:45PM
Meeting the Needs of Today's On-Demand Resident
Industry Trends
Consumers have grown accustomed to a “push a button and make it happen” way of life. Consumers of brands like Lyft and Instacart carry with them high expectations when apartment hunting. Luckily, rental housing has an opportunity to give them an experience they’ll love. Zillow Group’s Chief Marketing Officer Aimee Johnson and Greystar’s Director of Marketing, Melissa Robbins will share the future of seamless rental experiences and how the industry can adapt. 
 
Learning Objectives:
  • Explore trends driving consumers to want on-demand everything.
  • Understand the value of bringing an on-demand experience to the rental process.
  • Identify opportunities within the rental process ripe for simplification.

Speakers

Name: 
Aimee Johnson
Job Title: 
CMO
Company: 
Zillow Group
Name: 
Melissa Robbins
Job Title: 
Director of Marketing
Company: 
Greystar
4:15PM
4:45PM
Dog Gone Mad!
Legal/Fair Housing
Are your communities overrun with emotional support animals? Does it feel like a jungle out there? As nationwide demand for emotional support animals continues to grow, so does the confusion about which laws apply and what property management companies and owners can (and can’t) do to stem the tide. Understand the most current national trends relating to support animals. 
 
Learning Objectives:
  • Understand the most current national trends relating to support animals.
  • Develop strategies for handling the most common support animal issues.
  • Learn HUD’s position on verification letters from online providers.

Speakers

Name: 
Shawn Bankson
Job Title: 
Partner, Fair Housing Practice Group
Company: 
Kimball, Tirey & St. John LLP
Name: 
Craig McMahon
Job Title: 
Partner, Business Real Estate Group
Company: 
Kimball, Tirey & St. John LLP
4:15PM
4:45PM
Attract and Retain Residents in the Age of Assistance
Marketing
Today’s consumer researches big and small decisions such as, “Where to rent an apartment?” and, “What is the best toothbrush for me?” Consumers expect to be served and assisted by brands and if you’re not there, another company will be. Learn the skills you need to show up, wise up and speed up to attract and retain renters in the Age of Assistance.
 
Learning Objectives:
  • Examine the shift in consumer behavior and what this means for the rental housing industry.
  • Consider how to use and optimize all digital marketing channels to work together.
  • Understand best practices for marketing to this emerging and highly informed consumer.

Speakers

Name: 
Ashley Allen
Job Title: 
Director, Marketing and Training
Company: 
Carter-Haston
Name: 
Kristen Fox
Job Title: 
Strategic Partner Manager
Company: 
Google
Name: 
Mike Wolber
Job Title: 
VP, Business Development
Company: 
G5
5:00PM
5:30PM
Solving the Pricing vs. Lead Generation vs. Sales Problem
Leasing
Revenue management and marketing convergence has been a hot topic at industry conferences for the past couple of years. Data and technologies have been making it possible for managers to diagnose future problems and decide which playbook they need to reach for. Focus on a specific set of scenarios and describe the tools and tactics that can be employed to know precisely which lever(s) to pull to solve problems faster and drive improved revenue performance.
 
Learning Objectives:
  • Gain expert insight into how to evaluate future demand forecasts and become more proactive in managing demand.
  • Understand the multiple marketing and sales tactics (besides price changes) that can be employed to address performance issues.
  • Understand how to determine whether your dollars are better spent on marketing, sales tactics or price incentives.

Speakers

Name: 
David Dear
Job Title: 
VP, Marketing
Company: 
Equity Residential
Name: 
John Reardon
Job Title: 
VP, Marketing
Company: 
Beacon Communities
Name: 
Trachelle Spencer
Job Title: 
Senior Consultant
Company: 
D2 Demand Solutions
5:00PM
5:30PM
Short-term Rentals: Deal or No Deal?
Industry Trends
Nestled inside the idea of a shared economy, companies engaged in short-term rentals are working extra hard to lure the rental housing industry and residents to willingly participate in this model. The idea is to maximize utilization of living spaces with underlying benefits for all parties involved. Understand the key research findings and share insights from a legal counsel on the challenges of participating in this kind of marketplace.
 
Learning Objectives:
  • Identify legal issues with the short-term rental model and how to mitigate risks.
  • Explore the benefits and drawbacks of working with a short-term rental partner.
  • Understand resident attitudes towards short-term rentals.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
Ayiesha Beverly, Esq
Job Title: 
Staff Attorney, National Lease Program
Company: 
NAA
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
NAA (Moderator)
5:00PM
5:30PM
Cooking Up a 5-Star Training from Scratch
Career Development
Successful multifamily housing firms understand the vital importance of not only having the right people, but the right training and employee development in place. Learn the recipe for successful training as veteran employee development executives share their secret sauce and walk you step-by-step through cooking up the best training program from scratch.
 
Learning Objectives:
  • Learn how to weigh the costs and benefits of starting a new training program completely from scratch.
  • Review emerging trends and best practices in crafting an innovative and impactful training and employee development.
  • Learn how technology and the millennial workforce are requiring new strategies and tactics in employee training.

Speakers

Name: 
Jennifer Henderson
Job Title: 
VP, Team Development
Company: 
The Bainbridge Companies
Name: 
Heidi Jehlicka
Job Title: 
SVP, Marketing and Employee Development
Company: 
The Bainbridge Companies
5:15PM
6:15PM
NAA Newcomer Happy Hour (Ticketed Event)
7:00PM
10:00PM
NAA Thursday Night Party
Event Sponsors