MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Thursday, June 27

3:30PM
4:00PM
Thought Leadership + Great Content + Social Media = #InspiredCustomers
Marketing
Emotion is the essence of social media and why these networks thrive. But how can you leverage these same channels with desire to connect emotionally, which translates to inspiring resident engagement, loyalty and prospect consideration? The answer is great content and a plan to amplify it. Join an expert panel as they uncover how to develop creative content shared through social channels that will evoke winning marketing strategies.
 
Learning Objectives:
  • Explore a content accelerator blueprint that encourages your followers to participate in a discussion, contest or unique campaign.
  • Learn specific strategies for building your own influencer marketing program to amplify your brand.
  • Understand new features released across the major social media platforms and design ideas to create the perfect piece of content.

Speakers

Name: 
Kim Grisvard
Job Title: 
Senior Director, Sales and Marketing
Company: 
Greystar
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Erica Byrum
Job Title: 
AVP, Social Media
Company: 
Apartments.com (Moderator)
4:15PM
4:45PM
Attract and Retain Residents in the Age of Assistance
Marketing
Today’s consumer researches big and small decisions such as, “Where to rent an apartment?” and, “What is the best toothbrush for me?” Consumers expect to be served and assisted by brands and if you’re not there, another company will be. Learn the skills you need to show up, wise up and speed up to attract and retain renters in the Age of Assistance.
 
Learning Objectives:
  • Examine the shift in consumer behavior and what this means for the rental housing industry.
  • Consider how to use and optimize all digital marketing channels to work together.
  • Understand best practices for marketing to this emerging and highly informed consumer.

Speakers

Name: 
Ashley Allen
Job Title: 
Director, Marketing and Training
Company: 
Carter-Haston
Name: 
Kristen Fox
Job Title: 
Strategic Partner Manager
Company: 
Google
Name: 
Mike Wolber
Job Title: 
VP, Business Development
Company: 
G5

Friday, June 28

12:00PM
12:30PM
Data is the New Oil: Fuel Your Marketing Stack
Marketing
Is your marketing platform data-rich but action-poor? Thanks to digital technology, we have been able to collect a vast amount of data but putting this data to good use is still a challenge for many. Uncover the knowledge you need to leverage the power of marketing data effectively and supercharge your ROI with tips, tricks and solutions.
 
Learning Objectives:
  • Identify simple and effective strategies to understand the most important KPIs and build procedures surrounding data-driven marketing.
  • Pick up on red flags in your data that will lead you to draw more accurate conclusions from your reporting.
  • Explore how data is shaping apartment marketing now and how it will transform it in the future.

Speakers

Name: 
Arthur Kosmider
Job Title: 
Marketing Director
Company: 
LeFrak
Name: 
Karlye Pokorney
Job Title: 
Director of Marketing
Company: 
Baron Properties
Event Sponsors