Schedule

Words are the currency that commitment uses. In this session, learn how to communicate and navigate through conflict resolution to build trust and reliability. We will challenge you to see that two people can see things differently, and both be right. We will explore conversations vs. dialogue, active speaking, conflict vs. combat, identify triggers and how to avoid them, as well as give you tools to move through conflict. By the end of the session, you will be able to see that conflict resolution begins with you and ends with creating understanding.

 

Learning Objectives:

• Demonstrate effective communication in conflict and important conversations.
• Understand conflict's origin and resolve problems to move towards common goals.
• Understand personal accountability in communication and conflict.

Emotion is the essence of social media and why these networks thrive. But how can you leverage these same channels with desire to connect emotionally, which translates to inspiring resident engagement, loyalty and prospect consideration? The answer is great content and a plan to amplify it. Join an expert panel as they uncover how to develop creative content shared through social channels that will evoke winning marketing strategies.

 

Learning Objectives:

• Explore a content accelerator blueprint that encourages your followers to participate in a discussion, contest or unique campaign.
• Learn specific strategies for building your own influencer marketing program to amplify your brand.
• Understand new features released across the major social media platforms and design ideas to create the perfect piece of content.

Consumers have grown accustomed to a “push a button and make it happen” way of life. Consumers of brands like Lyft and Instacart carry with them high expectations when apartment hunting. Luckily, rental housing has an opportunity to give them an experience they’ll love. Zillow Group’s Chief Marketing Officer Aimee Johnson and Greg Benson, Greystar’s Managing Director, National Marketing, will share the future of seamless rental experiences and how the industry can adapt.

 

Learning Objectives:

• Explore trends driving consumers to want on-demand everything.
• Understand the value of bringing an on-demand experience to the rental process.
• Identify opportunities within the rental process ripe for simplification.

Today’s consumer researches big and small decisions such as, “Where to rent an apartment?” and, “What is the best toothbrush for me?” Consumers expect to be served and assisted by brands and if you’re not there, another company will be. Learn the skills you need to show up, wise up and speed up to attract and retain renters in the Age of Assistance.

 

Learning Objectives:

• Examine the shift in consumer behavior and what this means for the rental housing industry.
• Consider how to use and optimize all digital marketing channels to work together.
• Understand best practices for marketing to this emerging and highly informed consumer.

Revenue management and marketing convergence has been a hot topic at industry conferences for the past couple of years. Data and technologies have been making it possible for managers to diagnose future problems and decide which playbook they need to reach for. Focus on a specific set of scenarios and describe the tools and tactics that can be employed to know precisely which lever(s) to pull to solve problems faster and drive improved revenue performance.

 

Learning Objectives:

• Gain expert insight into how to evaluate future demand forecasts and become more proactive in managing demand.
• Understand the multiple marketing and sales tactics (besides price changes) that can be employed to address performance issues.
• Understand how to determine whether your dollars are better spent on marketing, sales tactics or price incentives.

Does your current company tend to focus on your management and leasing staff while excluding maintenance from discussions? If you secretly answered “Yes,” you’re not alone. Maintenance and the teams that support your assets should not be an afterthought, but how do you make the changes necessary to effectively change the culture? Learn how other companies are creating positive change and how it can transform your company culture.

 

Learning Objectives:

• Understand the key factors that impact property management culture as it relates to maintenance.
• Identify specific operational areas where maintenance inclusion affects the bottom line.
• Review the key elements to shift to a more maintenance centered environment.

Empathetic behavior enhances retention efforts, but there’s a problem: America is suffering from an empathy deficit. One-in-four Americans are grappling with a serious mental health issue they’re likely not talking about. Learn to identify your tendencies toward apathy and unconscious bias, how to counter them and handle common mental health scenarios with understanding.

 

Learning Objectives:

• Identify the tendencies to apathy and unconscious bias and how to counter them.
• Practice specific techniques designed to increase empathy.
• Decipher potential red flags that could indicate a mental illness spiraling out of control and utilize resources to assist.

Is your marketing platform data-rich but action-poor? Thanks to digital technology, we have been able to collect a vast amount of data but putting this data to good use is still a challenge for many. Uncover the knowledge you need to leverage the power of marketing data effectively and supercharge your ROI with tips, tricks and solutions.

 

Learning Objectives:

• Identify simple and effective strategies to understand the most important KPIs and build procedures surrounding data-driven marketing.
• Pick up on red flags in your data that will lead you to draw more accurate conclusions from your reporting.
• Explore how data is shaping apartment marketing now and how it will transform it in the future.

By 2025, the millennials will comprise more than 75 percent of our workforce. Are you prepared to effectively lead, develop and work alongside this restless and ambitious group? Be prepared to fill your mind with strategies to help you better understand millennials, identify what motivates them and learn how to develop them into your next great leaders.

 

Learning Objectives:

• Experience what millennial life is like growing up with the constant evolution of technology.
• Gain insight and strategies to bridge potential communication, workplace and consumer psychology gaps with millennials – both professionally and personally.
• Dive into tomorrow’s millennial world, which will be teeming with artificial intelligence-powered systems, employee robots and other significant industry disruptions.

Leveraging technology to provide access for residents, guests, vendors and property staff is an important and complex initiative; however, the connected world is offering an opportunity to solve access challenges while enhancing property awareness. Uncover the challenges in a world of high traffic rental housing communities while exploring the benefits of connected access control.

 

Learning Objectives:

• Break down the various challenges that come with issuing and authorizing access both traditionally and with first-gen IoT access products.
• List the different types of access needs (short term, unattended showing, etc.) and solutions that meet these demands.
• Define how this technology can enable seamless flow from exterior to interior of property while keeping property awareness in mind.

Rent payments consumes a substantial percentage of a renters’ monthly income. However, many renters don’t receive credit for it on their credit report in the same way that a credit card or auto payment does. Property managers can create value by making sure residents receive credit for making those payments. In a study conducted by TransUnion, 70% of renters reported that they would choose a property if their landlord reported payments. Explore these dynamics as well as how rent payment reporting can impact credit score, rental payment behavior, delinquencies for property management companies and the significance for future home mortgage availability.

 

Learning Objectives:

• Explore the significant evidence around payment reporting and how it drives positive rental payment behavior.
• Determine how rental tradeline data can arm managers with rich information to drive better decisions and boost the bottom line.
• Consider the value for residents.

From recruiting to retaining, from commanding to communicating, staffing maintenance teams is a new playing field. It’s tougher to stay fully staffed and harder to find new recruits. Take a look at innovative insights into recruiting and interviewing, growing a new generation of maintenance teams, making maintenance a more appealing career path and training and performance plans.

 

Learning Objectives:

• Update your recruiting methods, locations and your candidate pool.
• Walk away with improved interviewing skills to build a better maintenance team.
• Increase longevity through more appealing career paths, company culture, training and performance plans.

Understand how to use property statistics that are available to virtually any property or company that uses property management software (PMS) to maximize their service team's performance. Become more efficient in areas such as workflow, work schedules, preventative maintenance, inventory and vendor usage to understand how to use your property's digital blueprint. After learning how to use the information, use this data to look past the numbers and make the best decisions possible.

 

Learning Objectives:

• Measure the efficiency and effectiveness of their maintenance teams.
• Identify opportunities for improvement with maintenance statistics.
• Become more familiar with the actual workload of their service teams.