Thursday, June 18
Understanding the Impacts of Cannabis on Property Management
The cannabis industry is here to stay. Based on a 2018 Gallup poll, 13% of all adult Americans use or smoke marijuana regularly or occasionally. Cannabis industries generated $9 billion in sales in 2019 and are forecasted to exceed $20 billion by 2023. In addition, the size of the workforce in the industry will also expand in the next few years, from 200,000 today to 500,000 in 2023. These statistics indicate that as the industry grows and more states legalize recreational cannabis use, property managers will need to learn to manage properties where marijuana is cultivated, distributed and used.
Power Up! Your Personal Impact and Influence
Advancing your career and enhancing your effectiveness as a leader involves moving from being known as an effective manager of execution to being a strategic leader and influencer of others. So how can you most effectively develop and demonstrate those skills and behaviors? Getting buy-in to your ideas, being heard in meetings where often times you just attend and influencing others are essential. Couple that with how to strengthen your business acumen and putting on your learning lens and you are well on your way to power up your personal impact and influence.
How to Develop Strategic Supplier Partnerships
Building relationships with suppliers that are productive and long-lasting is a critical component of property success. A diverse panel of experts will share what they have done within their organizations to create strategic relationships with vendors. Hear how these companies were able to boost resident satisfaction, enhance their assets, achieve higher-level goals and even win awards through successful partnership building. Learn why procurement is more than a basic activity – it’s a strategic event that advances the goals of your organization.
How to Crack the Code of Employee Disengagement
Organizations in the top tier of employee engagement have a 90% better growth trend than their competition. However, only 31% of U.S. workers are engaged, which means the majority sleepwalk through the day giving you zero discretionary effort. How do you inspire employees to get off the sidelines and get into the game? Uncovered a proven strategy to turn disengaged workers into a unified high-performing team, resulting in increased proﬁts, tenant satisfaction, productivity and retention.
Friday, June 19
The Future of Connectivity is Chaotic, Can You Handle It?
Whether you run an apartment community, student housing or senior living community, tenants of all ages expect fast, connected experiences that make their lives better and easier. But making these connected experiences a reality requires property owners to invest in innovative technology powered by high-speed WiFi. Today’s influx of connected devices is just the beginning of the deluge. By 2025, there will be more than 75 billion IoT-connected devices worldwide. Leave prepared to take control of the chaos by providing a managed WiFi network that can scale to handle new devices, meet resident expectations and future-proof your properties!
CX is a Culture Mindset, Not a Budget Line Item
Customer experience (CX) is the latest disruption to the rental housing industry, yet many companies don’t understand the cost to their business of an underdeveloped CX strategy. Debunk the common misconceptions surrounding CX and help rental housing professionals at every level uncover how to turn a transaction with a customer into an experience.
Tame the Busy and Find Your More Centered Self
We get it: you’re busy, always on alert. Find meaningful strategies to re-center and get back to present. There is magic in adopting simple routines that help reduce decision fatigue. Forming positive habits can free your mind for the creative flow that leads to reaching goals and finding your happy place. Get tips on creating margin or extra space in your day. Resist the busy badge and get through your “seasons of sacrifice.” Finally, restore your perspective and, yes, get permission to pause and putter.
Community Solar: How Owners, Managers and Renters Benefit
In the past few years, over a dozen states have created new community solar programs, many of which are designed to subscribe rental housing renters, as well common area electricity accounts. Become educated and engaged to stay on top of this exciting new sustainable living trend. Owners and property managers need to understand how these new programs operate, whether they can add value to your apartment community and what potential risks should be avoided. Specific case studies from industry experts will ensure you are not caught in the dark as community solar grows!
Talking Trash: How to Track and Reduce Package Waste
With e-commerce sales increasing 15.2 percent in the past year, package volume has increased significantly, causing concern for how apartment communities will manage the waste that comes with this spike in volume. The average community receives 150 packages per week. E-commerce continues to create waste management challenges in 41 percent of apartment communities because of the large volume of cardboard and packaging materials being discarded. Proper disposal of accompanying materials such as ice packs and padding present problems as well. Additional operator issues include recycling expenses, clogged trash chutes or compactors and resource-allocation challenges. We've got the solutions to these challenges!
Everything (Yes, Everything), is Entirely Our Fault
In order to succeed on purpose, we must learn how to succeed with purpose. Purpose is driven from values and authenticity, acting as a guide to manage what we give power to and how this works with us or against us towards our goals. You are in the drivers seat and in complete control of your outcome, whether or not you like it. Get to know who you are and how to make choices through value identification to avoid circumstantial authenticity and get back into the drivers seat of your own success.
So Whatcha Want? Understanding the Military Family
Privatized military housing serves a very niche group of residents—the military family. While these families come from a wide variety of backgrounds and demographics, there are certain qualities that bind them together. The challenge for MHPI partners is to identify those needs. Surveys have provided a level of comfort that most of our customers are satisfied, but what about those who don’t respond? Does that mean they aren’t satisfied? How do we reach those unengaged residents and meet their needs?
Curiosity, Creativity and Consistency: Level Up Your Content Strategy
Is your in-house content marketing strategy feeling a little lackluster? Maybe you’re not even sure where to get started? Walk away with a new perspective on how to plan and execute an engaging content marketing strategy. Understand the three C’s that will lead to more productive creative brainstorming, receive resources that will give you the confidence to start creating and learn how to develop an efficient strategy for publishing your content consistently.
When Is Your Pricing Problem Not the Problem?
Revenue management is famously known for being a part of the four P’s of marketing – peice. In today’s busy culture, we all wear many hats and oftentimes the easiest solution to a performance issue is to decrease the price. Follow up from last year’s panel and challenge yourself to answer the question, “Could my perceived pricing problem be another problem all together?” We’ll review 4 of the 7 P's of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance or operational issues.
Low Risk, Large Payoff: Reducing Costs By Lowering Building Risk
From equipment failures to tenant incidents, risk is alive and lurking around every corner of your portfolio. Waiting to perform risk assessments at your buildings until after disaster strikes could cost your company big. Find out key ways management teams are minimizing risk and learn how you can better protect your properties, team and organization. Uncover ways to make a huge difference to your company’s bottom line.
Saying It To Seniors While Keeping Your Sanity
Rental housing professionals in the senior housing industry provide a vital service that goes beyond housing. We provide care, comfort and a sense of family to our residents. So how are we preparing the staff to interact with this ever-growing market segment? Does your staff understand that there are “elderly seniors” versus “new seniors” and that how we communicate with them is vastly different? Review valuable insights on how to successfully navigate these conversations as well as understand the senior agenda.
Risk Management and Proactive Practices for Affordable Housing Pros
Within the affordable property management arena, you have half the funds and twice the risk. In today’s environment with affordable housing being such a hot topic, there are increased public relations pressures and risks that have emerged with all of the media focus. Examine effective risk management strategies and proactive public relations to mitigate risks and discuss the ever-changing regulations and policies that have increased risk for property management and owners. Then, delve into proven proactive practices that are both good for public relations and mitigation of risk.