MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Wednesday, June 26

12:30PM
1:30PM
Reputation Management and Other Rental Housing Myths
Industry Trends
Don’t believe the hype! Apartment residents today are in control and armed with access to more information than ever before, which creates a challenge for our industry’s traditional approach to business. Are model apartments now considered archaic? Is reputation management the biggest myth of them all? Examine multifamily housing myths from an expert panel and get the inside scoop on meeting the expectations, preferences and demands of today’s savvy and discerning renters.
 

Learning Objectives:

  • Recognize the evolution of renter preferences.
  • Identify opportunities to align strategy with current renter trends.
  • Create action plans to target new leases and secure renewals.

Speakers

Name: 
Claire Collins
Job Title: 
SVP, Marketing and Education
Company: 
Princeton Properties
Name: 
Jeremy Lawson, NALP
Job Title: 
Reputation Manager
Company: 
Fogelman
Name: 
Heather Palmer
Job Title: 
Director of Sales and Training
Company: 
Continental Realty Corporation
Name: 
Lia Nichole Smith
Job Title: 
VP, Education and Performance
Company: 
SatisFacts and ApartmentRatings (Moderator)
12:30PM
1:30PM
NOI-Enhancing Nuggets
Research
Listening to your residents is critical for creating a positive living experience and optimizing retention. But in today’s world of information overload, what do you do with all that feedback to make a difference? Leverage your information to make data-driven decisions that affect the resident experience from leasing to move-out. Hear first-hand how three companies took action with their resident data to improve operations, strengthen resident loyalty and satisfaction and increase NOI.
 
Learning Objectives:
  • Examine ways to leverage resident feedback to make data-driven decisions.
  • Identify best practices to drive operational efficiency, resident satisfaction, retention and NOI.
  • Understand the financial impact of positive service interactions and employee satisfaction.

Speakers

Name: 
Brian Ericson
Job Title: 
VP, Marketing Insights and Technology
Company: 
Cortland
Name: 
Catherine Jacobson
Job Title: 
VP, Property Marketing
Company: 
Avenue5
Name: 
Melanie O'Brien
Job Title: 
VP, Training
Company: 
GID/Windsor Property Management Co.
Name: 
Tim Griffin
Job Title: 
Vice President
Company: 
Kingsley Associates (Moderator)
12:30PM
1:30PM
Mindbugs: The Ordinary Origins of Implicit Bias
Human Resources

Over millennia, our brains have learned to make hundreds of thousands of decisions without our even being aware of the choices being made. This is the heart of the biases that influence every interaction you have with other human beings. Learn from the “Project Implicit” research group on how you can better understand the underlying beliefs that drive your actions, as well as receive information about the Implicit Association Test (IAT).

Learning Objectives:
  • Define implicit bias and the unconscious reactions that influence every human interaction.
  • Learn how the IAT reflects and measures your own biases.
  • Apply your new awareness of implicit bias knowledge to positively impact your personal and business interactions.

Speakers

Name: 
Jordan Axt, PhD
Job Title: 
Post Doctoral Researcher
Company: 
Duke University
12:30PM
1:30PM
Managing the Mindset of the Affordable Housing Resident
Affordable Housing
Have you ever wondered why a resident pays late every month, wonder why they are not able to get caught up, or possibly view housing as not being one of their top priorities? What if you could better understand what drives the residents, have a clearer vision of what poverty really is and comprehend their hidden rules? See beyond the stereotypes and learn how to improve relationships, outcomes and customer care.
 
Learning Objectives:
  • Understand the difference between generational and situational poverty.
  • Relate to the hidden rules of people in poverty.
  • Understand that we cannot support stereotypes and prejudices of our affordable residents.

Speakers

Name: 
Angela Lindsey
Job Title: 
VP, Property Management
Company: 
National Community Renaissance (CORE)
Name: 
Angel Rogers
Job Title: 
Training & Development Consultant
Company: 
STAR Training
12:30PM
1:30PM
Maintenance Training Jeopardy
Maintenance
What is "Maintenance Training is essential for success?" This is the answer (in question form) to many of the most pressing needs on our communities today. With categories such as service speed, NOI growth, safety and resident and employee retention; the answer is the same. Join in on Maintenance Training Jeopardy as experts answer your questions.
 
Learning Objectives:
  • Use maintenance training as a tool in retaining maintenance personnel.
  • Identify and overcome challenges to successful maintenance training.
  • Expand the knowledge offered to their onsite service teams.

Speakers

Name: 
Mark Cukro, CAPS, CAMT 1, CAMT 2
Job Title: 
President
Company: 
Plus One Consulting
Name: 
Chad Moulin, CAMT
Job Title: 
Senior Director of Facilities
Company: 
Goldrich + Kest
Name: 
Paul Rhodes, CAMT, CAMT+E, CAPS
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI
Name: 
Leah Brewer, CAM, NALP
Job Title: 
Founder
Company: 
Full House Marketing, Inc. (Moderator)
12:30PM
1:30PM
Does (Market) Size Really Matter?
Executive
The rental housing industry is in the midst of an up-cycle. In that time, rents have risen significantly, occupancies have remained high and the development of new supply nationwide has reached nearly unprecedented levels. Learn the answers to questions like: How have primary, secondary and tertiary market performance compared to each other? What are the implications of those similarities and differences? What can we expect moving forward?
 
Learning Objectives:
  • Describe and understand differences in recent rental housing performance by market size.
  • Identify areas of potential opportunity for future investment.
  • Evaluate recent portfolio performance within the context of similarly sized markets.

Speakers

Name: 
Jordan Brooks
Job Title: 
Analytics Specialist
Company: 
ALN Apartment Data, Inc.
Name: 
Hugh Cobb
Job Title: 
Partner
Company: 
Alpha Barnes Real Estate Services
Name: 
Alexandra Jackiw, CAPS
Job Title: 
COO
Company: 
Hayes Gibson Property Services
Name: 
Alan King
Job Title: 
Managing Director and President, Property Operations
Company: 
Berkshire Residential Investments (Moderator)
12:30PM
1:30PM
Breaking Through the Barriers: Making Multi-Touch Attribution a Reality
Technology
Rental housing marketers need to make multi-touch attribution a reality today. Choosing the right technologies and lead attribution models are necessary components but determining where to start can be overwhelming. Explore how to break through the barriers to multi-touch attribution, how to evaluate the right tools that will work for your business and the operational resources needed to drive success.
 
Learning Objectives:
  • Learn about existing techniques designed to drive and accurately implement multi-touch attribution at your organization.
  • Gain insight into how to get started and evaluate the right tools for your business environment.
  • Understand the resources needed to evaluate the right partners for successful implementation.

Speakers

Name: 
Holli Beckman, CAM
Job Title: 
VP, Marketing and Leasing Operations
Company: 
WC Smith
Name: 
John Common
Job Title: 
CEO
Company: 
Intelligent Demand
Name: 
Shane Gillman
Job Title: 
Senior Director of Marketing
Company: 
Bernstein Management Corporation
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
12:30PM
1:30PM
An Idiot's Guide to Pre-Construction Marketing: For Empty and Deep Pockets
Marketing
Are you tired of the pre-lease scramble and panic in your marketing, development and construction teams? Hear from industry experts as they discuss everything from planning stages and breaking-ground to prepping a grand opening. Walk away with ideas to implement and improve your overall budget, marketing, internal team leadership and timeline.
 
Learning Objectives:
  • Create a plan for the first stages of planning the construction of an apartment community.
  • List marketing options for much smaller budgets, and get inspired by beautiful and effective content for those with deeper pockets.
  • Teach your teams what lies ahead in pre-construction marketing.

Speakers

Name: 
Samantha Posin-Trammell
Job Title: 
Senior Marketing Manager, National Marketing
Company: 
Greystar
Name: 
Allison Pulaski
Job Title: 
Area Marketing Manager
Company: 
UDR
Name: 
Christina Singleton
Job Title: 
Managing Partner
Company: 
Show My Property TV
12:30PM
1:30PM
A Long View on Short-Term Rentals
Operations
Short-term rental offerings are an apartment operations trend moving to the forefront in many markets. Operators are seeking solutions while weighing the potential downsides that can affect their residents and reputation. Learn best practices shared by experienced senior-level executives to determine if this potential revenue stream approach meets your needs.
 
Learning Objectives:
  • Understand the wide variety of options in working with short-term rentals, including successes and failures.
  • Understand the marketing, sales and benefits of the different ways to work with short-term rentals.
  • Understand the risks, concerns and legal considerations with each of the ways to work with short-term rentals.

Speakers

Name: 
Melanie French
Job Title: 
EVP, Client Services
Company: 
Cortland
Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Marcie Williams, CAM, CAPS
Job Title: 
President
Company: 
RKW Residential
Name: 
Donald Davidoff
Job Title: 
President
Company: 
D2 Demand Solutions (Moderator)
1:45PM
2:45PM
Ready for Your Close-up? Crisis and Disaster Media Management
Emergency Preparedness
A crisis plan is important for the safety of residents and employees, however, fires, floods, violent crimes, active shooters and deaths cause teams exceptional stress. How do you prepare your onsite staff to answer questions from the media if these things happen? Learn the basics of a crisis protocol plan and how can you successfully implement onsite so your teams are ready to react in a positive way.
 
Learning Objectives:
  • Understand the basics of a crisis protocol plan.
  • Identify the top things to avoid when dealing with the media.
  • Identify what to do when things go wrong.

Speakers

Name: 
Holyce Hornischer
Job Title: 
VP, Marketing
Company: 
CWS Apartment Homes
Name: 
Chad Cooley
Job Title: 
Managing Director
Company: 
Bozzuto Management Company
Name: 
Steven Fretwell
Job Title: 
VP, Learning and Leadership
Company: 
Bozzuto
1:45PM
2:45PM
Raising Outside Capital to Grow Your IRO Business
Independent Rental Owners
Have you wanted to grow your IRO business, acquire larger properties and take things to the next level? Have you considered bringing in outside capital to expand your resources? Hear from NAA’s IRO of the Year award winners on how this can be successfully done. Learn the pros, cons and best practices in obtaining and dealing with outside investors.
 
Learning Objectives:
  • Understand the pros and cons of using outside capital for apartment acquisitions.
  • Get an overview of what the capital raising process looks like, including a real deal.
  • Learn tips or best practices for interacting with investors.

Speakers

Name: 
John Boriak, CAM, IROP
Job Title: 
President
Company: 
Veritas Equity Management
1:45PM
2:45PM
Nine Pivotal Management Moments: Your First Year as the Boss
Leadership
The first year in any supervisor’s career is loaded with pressure, potholes and pitfalls. Yet, only 11 percent of multifamily housing firms provide leadership training for new managers. Uncover the nine pivotal challenges that are the make-or-break moments for your relationships with those you lead. Leave with the answers for these challenges and the skills you need to solve every difficult workplace problem.
 
Learning Objectives:
  • Quickly identify and employ practical strategies to use when faced with multiple management challenges.
  • Analyze your supervisory acumen and be more able to identify issues that may not have been previously apparent.
  • Jump-start your team’s ability to work together better through improved communication and respect.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
Industry Educator & Consultant
Company: 
Quintessential Marketing & Training
Name: 
Steve Matre
Job Title: 
Head of HR & Training
Company: 
Banner Property Management, LLC
Name: 
Kara Rice, CAM, CAS
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development, LLC
1:45PM
2:45PM
Marketing 201: Moving Beyond the Basics with Automation
Marketing
Now that you have leads, how are you ushering them through the rest of the buyer’s journey? Leading prospects toward a lease used to be a time-consuming, resource-draining process. This is especially true when catering to today’s apartment shoppers, who expect always-on customer experiences. Learn how to instantly engage prospective residents at every stage of their search with drip campaigns, automated schedulers and chatbots.
 
Learning Objectives:
  • Identify opportunities for automation in your current workflow that can increase touch points and response time for apartment shoppers.
  • Learn how apartment marketers are using real-time data and triggers to enhance their automation strategies.
  • Leverage automation tools in new ways that will contribute to prospect follow-up and internal communication delivery.

Speakers

Name: 
Angie Lombardi
Job Title: 
VP, Marketing
Company: 
The Franklin Johnston Group
Name: 
Mia Wentworth
Job Title: 
Director of Digital Marketing
Company: 
CWS Apartments
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines (Moderator)
1:45PM
2:45PM
Making the Mark with Property Performance Benchmarking
Executive
Performance benchmarking is a hot-button topic for apartment owners and operators. However, benchmarking approaches shouldn’t reflect a one-size-fits-all perspective, as they vary from Class A product to Class B assets to Class C properties. Learn from a diverse group of community owners and operators as they discuss key metrics they track in their portfolios and strategy and operations adjustments they make based on the movement of those indicators.
 
Learning Objectives:
  • Understand key metrics to track across your portfolio and actionable steps to take based on results.
  • Learn how to derive the most from your data and stay ahead of your competition.
  • Understand how certain categories of expenses vary by asset class, market and other factors.

Speakers

Name: 
Brandy Daniel
Job Title: 
VP, Business Intelligence Systems
Company: 
BH Management Services
Name: 
James Flick
Job Title: 
Director of Revenue Management
Company: 
Camden Property Trust
Name: 
Jay Parsons
Job Title: 
Vice President II
Company: 
RealPage, Inc. (Moderator)
1:45PM
2:45PM
Leasing in a Saturated Market: Your Greatest Asset for Success
Leasing
Prospective residents today can literally go anywhere to get an apartment, but they can't go anywhere to get an apartment and get YOU. Your personal brand is essential to your property's success in today's over-saturated market. Learn the steps to master the ultimate selling techniques of persuasion and 'talk triggers,' as well as how to challenge your customer to give you more information on their needs and wants.
 
Learning Objectives:
  • Understand the importance and benefits when it comes to developing your own personal brand as a leasing professional.
  • Utilize the techniques of talk triggers, challenges, innovation and persuasion in leasing presentations to improve their personal and property's performance.
  • Discover the importance of never-ending improvement in pursuit of excellence as a leasing professional.

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
1:45PM
2:45PM
Invest in Your Teams by Investing in Technology
Technology
Technology has always been met from the resident perspective. Our industry implements technologies with the intent of making residents’ lives easier and more accessible, but the target has shifted. What was once focused on the resident should now be anchored in leasing and maintenance teams. By investing in our teams, we empower our associates to provide a satisfying resident experience.
 
Learning Objectives:
  • Learn the challenges with only investing in technologies that benefit residents.
  • Discuss the technologies to implement for your teams and the impacts they have on leasing and maintenance associates.
  • Gain a real understanding of how to determine the ROI of these technologies.

Speakers

Name: 
Brenda Gammie
Job Title: 
SVP, Capital Real Estate
Company: 
Capital Real Estate: CRE
Name: 
Tracie Leonard
Job Title: 
VP, Operations
Company: 
Gables Residential
Name: 
Joe Melton
Job Title: 
VP, Marketing and Management Support Services
Company: 
Morgan Group
Name: 
Karen Gladney, NALP, CAS, CAPS
Job Title: 
Co-Founder
Company: 
Power Pro Leasing (Moderator)
1:45PM
2:45PM
Expanding to Canada: Critical Considerations for U.S. Investors and Operators
Executive
Expanding a rental operation to Canada may at first blush seem a straightforward endeavor for U.S.-based organizations, but despite all the similarities between the two countries, key differences in rental laws, resident expectations and preferences, fair housing regulations, employment law, health care and benefits, and a slew of other areas, make the initiative far more complicated.  
 
Learning Objectives:
  • Learn the key factors for rental housing investment and operations in Canada that differ from the United States.
  • Learn the key factors that differ across Canadian provinces.
  • Learn the process for returning profits, or capital gains, to the U.S.

Speakers

Name: 
Dean Holmes
Job Title: 
SVP, Residential Operations
Company: 
QuadReal
Name: 
Rob Martin
Job Title: 
Senior Vice President - Rhapsody Property Management Services
Company: 
Pinnacle
Name: 
John Dickie
Job Title: 
President
Company: 
Canadian Federation of Apartment Associations (Moderator)
1:45PM
2:45PM
Compliance Violations: Workplace Violence and the #MeToo Climate
Emergency Preparedness
Is the need to reduce your risk and ensure your company and associates are protected from detrimental issues keeping you up at night? During this executive panel, identify the risks and bring awareness of workplace violence and sexual harassment in our industry. Explore ways to prevent any future risks by discussing the negative effects on companies, their reputations and team morale.
 
Learning Objectives:
  • Identify and discuss the risks companies are exposed to, for both workplace violence and sexual harassment.
  • Identify the steps to lower your risk factor, while providing a safer work environment for your teams.
  • Learn the tools to create and implement an action plan for your company.

Speakers

Name: 
Sue Ansel
Job Title: 
President & CEO
Company: 
Gables Residential
Name: 
Cindy Clare, CAPS
Job Title: 
COO
Company: 
Bell Partners
Name: 
Kristina O'Hare
Job Title: 
Director of Talent Development
Company: 
MAA
Name: 
Dru Armstrong
Job Title: 
CEO
Company: 
Grace Hill (Moderator)
1:45PM
2:45PM
Apartment Advocacy and You: Perfect Together
Legal/Fair Housing
Every day in Washington, D.C. and city and state halls across the country, policymakers make decisions affecting the rental housing industry. Direct constituent engagement with legislators and policymakers is one of the most underrated methods of influencing their decisions! Review the training and resources on how to make yourself into an apartment ambassador with the help of the resources NAA makes available for advocacy at all levels of government.
 
Learning Objectives:
  • Understand the importance of individual citizen participation in the legislative and policy process.
  • Describe concrete tools for influencing your legislators and policymakers.
  • Identify priority federal issues for the rental housing industry in 2019.

Speakers

Name: 
Greg Brown
Job Title: 
SVP, Government Affairs
Company: 
NAA
Name: 
Jim Wilson
Job Title: 
Director, Political Affairs
Company: 
NAA

Thursday, June 27

8:30AM
9:30AM
You're Here, There and Can't Be Everywhere! Engaging Remote Teams
Leadership
Employee turnover is at an all-time high and the nature of our business dictates that many responsible for leading and developing teams are in remote locations. You can’t be everywhere and when you are there, it can seem like all you do is put out fires. Engaging and managing remote employees can be a huge challenge for supervisors as they struggle to find the right leadership style, the most effective tools and how to maintain camaraderie. Discover solutions to engagement and team development for those remote teams through strategies of communication, collaboration, culture and trust.
 
Learning Objectives:
  • Identify and analyze your current engagement strategies and how to change your approach to be more effective.
  • Discover how other companies are addressing these challenges and implementation of their findings through real-world case studies.
  • Create a four-step process including communication, collaboration, culture and trust for your remote teams.

Speakers

Name: 
Jacqueline Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal
Company: 
Ramstedt Enterprises, Inc.
8:30AM
9:30AM
The Changing Landscape of Marketing Affordable Communities
Affordable Housing
As an affordable community, you have half the funds and twice the paperwork. The affordable consumer and investor are changing and we must change, too. Discuss effective marketing strategies that meet the regulations that must be adhered to and discuss the ever-changing regulations and policies that can attract or deter consumers. Explore how to get staff site buy-in—if your site team is not sold, neither is your consumer.
 
Learning Objectives:
  • Effective strategies to market to the many targeting affordable demographics.
  • Explore the impact of regulations and policies on marketing; are they attracting or deterring?
  • Understanding importance of onsite teams’ outlook and how to motivate team to maximize performance.

Speakers

Name: 
Tami Fossum, CAPS
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Tammy Longo
Job Title: 
Community Manager
Company: 
Pegasus Residential
Name: 
Lori Trainer, CAM, CAPS
Job Title: 
Transition and Acquisitions Director
Company: 
Pinnacle (Moderator)
8:30AM
9:30AM
Technology + Marketing = A Winning Combination for Apartment Renters
Technology
Renters are deeply entrenched in consumer technologies designed for convenience. While rental housing has integrated some of these conveniences into their web-based technologies, a recent survey found 40 percent of prospects weren’t able to find a link to apply online and 43 percent of current renters are unsure how to pay rent online. While our industry has adopted some level of convenience-based technology to keep pace with consumer tech, it struggles to meet future and current resident expectations. Discuss how to navigate internal politics and how the industry can better market and integrate convenience technology to boost leads and leases.
 
Learning Objectives:
  • Understand in-depth data analysis about the leasing process and where multifamily housing is missing the mark in communication.
  • List the obstacles in effective marketing of technologies and understand why operators stall in technology adaptation.
  • Understand data to support quick implementation and marketing of technologies to keep renters from searching elsewhere.

Speakers

Name: 
Sara Graham
Job Title: 
Director of Marketing
Company: 
The Dolben Company, Inc.
Name: 
Sarah Greenough
Job Title: 
CMO and EVP
Company: 
Princeton Properties
Name: 
Lauren Gummelt
Job Title: 
National Marketing Manager
Company: 
Lincoln Property Company
Name: 
Chase Harrington
Job Title: 
President and COO
Company: 
Entrata (Moderator)
8:30AM
9:30AM
Rentonomics 101: Understanding Trends That Are Powering the Future of Renting
Industry Trends
The U.S. renter population has significantly increased during the past 20 years. Renters are modernizing and living more flexible lifestyles, from discarding standard gym memberships and cutting the cord on cable TV to moving cross-country to new cities and making renting a permanent way of life. How can property managers optimize amenities to meet new demands? What can property owners learn from Denver with its burgeoning tech and cannabis industries. Explore trends and share key insights to help properties navigate the next 20 years of renting.
 
Learning Objectives:
  • Define key lifestyle factors and renting trends that property owners need to be prepared for in the coming decade.
  • Provide in-depth understanding of renter preferences locally and nationally for unit, community and neighborhood amenities.
  • Outline key shifts and mobility patterns.

Speakers

Name: 
Igor Popov, PhD
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Jeff Romine
Job Title: 
Chief Economist
Company: 
City and County of Denver
Name: 
Jennifer Staciokas
Job Title: 
SVP, Marketing, Training, & Pricing
Company: 
Pinnacle
8:30AM
9:30AM
Psycho WHAT? Psychographics and Market Segmentation
Marketing
Demographics and psychographics go hand in hand. Demographics explain “who” the customer is and include information like gender, age, income and marital status. Psychographics explain “why” they buy and include information like the buyer's habits, activities, lifestyle, opinions, buying trends and values. The combination of both sets of data starts to form a customer profile. Learn how to use psychographics to enhance both the marketing and programming at their communities.
 
Learning Objectives:
  • Identify the seven stages of the consumer journey.
  • Identify the four types of market segmentation.
  • Understand how to gather actionable psychographic information.

Speakers

Name: 
Alexandra Jackiw, CAPS
Job Title: 
COO
Company: 
Hayes Gibson Property Services, LLC
8:30AM
9:30AM
Must-Know: Fair Housing Trends and Compliance Strategies for 2019
Legal/Fair Housing
Although the requirements of the Fair Housing Act are simple, compliance has become more complicated than ever. Identify and examine the most frequently encountered fair housing issues of the day, including limited English proficiency (LEP), occupancy standards and the expansion of the protected class of sex. Industry best practices will be shared for managing compliance for each.
 
Learning Objectives:
  • Understand current and important trends in Fair Housing to be equipped with information to ensure their operating practices are compliant.
  • Identify the impact of recent Fair Housing case decisions and legal interpretations on current compliance philosophy and identify needed changes.
  • Share compliance strategies and best practices that minimize the possibility of being named in a Fair Housing lawsuit complaint.

Speakers

Name: 
Gina Carter, NALP, CAM, CAPS
Job Title: 
VP, Portfolio Operations
Company: 
Blue Ridge Companies
Name: 
Theresa Kitay, J.D.
Job Title: 
Attorney at Law
Company: 
Theresa L. Kitay, Attorney at Law
Name: 
Nicole Upano
Job Title: 
Director, Public Policy
Company: 
NAA
8:30AM
9:30AM
MHPI Management: Reinventing MHPI Basics (Roundtable Discussion)
Operations
As the Military Housing Privatization Program ages, we find the world we envisioned has become complicated. With growing expenses and revenue shrinking, military partners become more demanding and employee profiles are changing. Management of military housing operations continues to evolve but must remain committed to the basics. Ideas will be shared and discussed on how to reinvent MHPI basics.
 
Learning Objectives:
  • Identify new ideas and best practices beyond the basics in MHPI operations.
  • Create and implement plans for improved revenue generation, employee engagement, and expense control in MHPI.
  • Interact in group discusses to continue collaboration and networking among attendees

Speakers

Name: 
Douglas Jones
Job Title: 
EVP
Company: 
WinnResidential Military Housing Services
Name: 
Karen Plesh
Job Title: 
VP, Operations
Company: 
Hunt Military Communities
Name: 
Philip Rizzo
Job Title: 
National Vice President
Company: 
Lincoln Military Housing
Name: 
Anne-Marie Niklaus
Job Title: 
SVP
Company: 
Balfour Beatty Communities (Moderator)
8:30AM
9:30AM
Do THIS not THAT: Relationship Sales, Networking, and Etiquette
Supplier Skills
A lively panel discussion with a unique mix of perspectives will discuss how today's supplier partners should understand and utilize relationship sales techniques for prospects. Walk away with an understanding of different types of networking for conferences, events and trade shows and the best etiquette for these situations.
 
Learning Objectives:
  • Understand the importance of relationship sales.
  • Understand the importance of networking with key decision makers, influencers and other suppliers for sales opportunities.
  • Understand the importance of the industry "code of conduct" for sales, networking and communication.

Speakers

Name: 
Char McCurdy, CAPS
Job Title: 
VP, Operations
Company: 
Summit Property Management
Name: 
Mindy Price
Job Title: 
VP, Sales
Company: 
J Turner Research
Name: 
Chip Tatum, NALP, CAM
Job Title: 
CEO and EVP
Company: 
Apartment Association of Greater Orlando
Name: 
Kirk Downey
Job Title: 
COO
Company: 
Liberty Rent Guarantee (Moderator)
8:30AM
9:30AM
Critical Leadership Skills from Maintenance Leaders
Maintenance
A community doesn’t operate well without an outstanding service team. Skill-building programs can offer solid bench strength, but the leader of the team must be a professional ready to delegate, coach and develop others; manage time and people; and understand the business to embrace conflict and change. Learn from the maintenance experts who are crafting the leadership module in the CAMT program and the most important skills and behaviors that predict excellence in maintenance.
 
Learning Objectives:
  • Learn the critical skills necessary to lead a maintenance team.
  • Understand how effective leadership can positively affect excellence in service.
  • Apply the experiences of seasoned maintenance leaders to your own leadership journey.

Speakers

Name: 
Roy Kitts, CAMT
Job Title: 
Maintenance Director
Company: 
GEM Management
Name: 
Ed Shaffer, CAMT
Job Title: 
Director of Maintenance Operations
Company: 
HHHunt
Name: 
Andy Meador, CAMT
Job Title: 
VP and Director, Capital Projects
Company: 
McDowell Properties
Name: 
Chris Lincoln, CAMT
Job Title: 
Regional Maintenance Manager
Company: 
Greystar (Moderator)
9:45AM
10:45AM
Targeting the Renter’s Journey: A Researcher's Story
Research
Innovative rental housing marketers seek to customize and streamline their initiatives around how prospective residents search for their next home. Renters in the Information Age operate very differently than they did even three years ago as their behaviors continue to evolve. Critical new data will be shared from the latest renter research to help apartment operators drive more qualified leads and secure more leases in today’s highly complex and digitally-driven world.
 
Learning Objectives:
  • Identify and understand all the undeclared research renters execute before contacting you.
  • Gain insight into the top renter pain points that impact a prospect’s leasing decision.
  • Identify what content you need to create and where you need to place it to reach the renter.

Speakers

Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath
Name: 
Holli Beckman, CAM
Job Title: 
VP, Marketing and Leasing Operations
Company: 
WC Smith
9:45AM
10:45AM
Supplier Skills Workshop: Think Like A Negotiator Part I
Supplier Skills
Today’s best leaders are also great negotiators, whether they are discussing a multi-million-dollar deal or simply where to meet for dinner. Negotiation is merely the technical term for discussions and conversations to reach an agreement. Improving your negotiation skills will give you more confidence and better results. In this highly-charged, content-packed workshop, Eldonna will show you how to find more power, negotiate better deals and create win-win results.
 
Learning Objectives:
  • Understand the building blocks of contracts and negotiation: offer, acceptance, and counteroffer.
  • Learn strategies to turn discussions and disagreements into more favorable results.
  • Identify the most common mistakes in negotiation and how to avoid them.

Speakers

Name: 
Eldonna Lewis Fernandez
Job Title: 
CEO
Company: 
Dynamic Vision International Inc.
9:45AM
10:45AM
Solution Incubator: IRO Hot Topics
Independent Rental Owners

Work in small facilitated groups to learn from fellow Independent Rental Owners from across the country. Consulting the hive mind, tackle challenges by such as: 

  • Best practices: Dealing with contractors for renovations and repairs 
  • Succession planning 
  • Unit turnover efficiencies: Time saving practices 
  • Growing local IRO groups 
  • How to attract and retain awesome employees 
  • Social support for your community: Retaining residents who fall on hard times
 
Learning Objectives:
  • Meet other like-minded individuals and gain valuable, industry contacts.
  • Learn solutions that other IROs have used for common problems facing our industry.
  • Take back to their local and state association tips for growing IRO groups.

Speakers

Name: 
Karla Ross
Job Title: 
Owner
Company: 
At Home Properties
9:45AM
10:45AM
Get Smart: Top Tech Trends for Better NOI
Technology
The more we use technology, the less we think about needing it. But these trends in technology will continue to disrupt the future of rental housing and drivers like artificial intelligence, machine learning, and energy efficiency will adjust your business practices and your residents’ experiences. Explore the latest (and future) tech trends that can affect your operations.
 
Learning Objectives:
  • Explore the latest (and future) tech trends that can impact your operations.
  • Learn how to leverage tech for a compelling NOI through energy savings across portfolios.
  • Hear how early adopters are providing tech as an amenity and why you should too.

Speakers

Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Pinnacle
Name: 
Akshai Rao
Job Title: 
Vice President
Company: 
Yardi
Name: 
Taylor Wiederkehr
Job Title: 
Director, Innovation Services
Company: 
BH Management Services, LLC
9:45AM
10:45AM
Gen Z: End of the Alphabet & Beginning a New Era
Industry Trends
During the next decade, Gen Z will grow from 8 million to over 55 million in the workplace and our apartments! This represents a huge opportunity and a challenge. From ad blocking to social media, this generation has experienced the internet since they were in diapers. Trust, equality and their own unique language make Gen Z communication essential to any leasing and marketing plan.
 
Learning Objectives:
  • Be inspired and ready to welcome Gen Z to their apartment communities with proper messaging.
  • Successfully navigate sales and marketing for this generation.
  • Discover what Gen Z wants in their home, what they are willing to pay for and their approach to money and spending.

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
9:45AM
10:45AM
From Leasing to Leadership: Mapping a Path to Career Success
Career Development
Anything is possible in rental housing, yet for years, the career paths accessible in our industry were limited and unsophisticated. Today, industry professionals at every level are finding unconventional ways to climb the ladder, while at the same time supervisors are becoming even more invested in growing team members into roles that add purpose, value and impact to their organization. Learn to create your own roadmap to success, discover how you can progress in your career without settling and inspire your teammates to pursue their passion and potential. BONUS: Attendees receive exclusive, ongoing monthly coaching sessions after Apartmentalize.
 
Learning Objectives:
  • Identify how microlearning can move you closer to the careers you love.
  • Learn the laws today’s successful leaders live by and how they leveraged them to move from leasing to leadership.
  • Solve the top challenges that can stall rental housing careers and get focused on conquering opportunities that lead to ultimate success.

Speakers

Name: 
Kristi Fickert, NALP
Job Title: 
VP, Marketing and Training
Company: 
30 Lines
Name: 
Daniel Melton
Job Title: 
Senior Director of Business Analytics
Company: 
Village Green
9:45AM
10:45AM
Creating a High-Powered Multifamily Housing Team: Combining Communication, Coaching and Culture
Leadership
In multifamily housing, teams typically are set by the existing company hierarchy. How can these pre-structured teams become a dynamic force? Instead of focusing on the individual tasks of each, focus on conquering goals together with purpose. Learn the online tools, proven best practices and visual case studies that will assist with communicating clear directives, coaching employees and building a culture that inspires teams to go beyond expectations.
 
Learning Objectives:
  • Consider the “why” of an overall goal to secure buy-in from leaders and employees when creating a high-powered team.
  • Learn to identify those who are your cause champions, your taskmasters, your thought leaders and your quality checkers.
  • Understand how partnerships may have better team results than traditional leader responsibilities.

Speakers

Name: 
Julie Doss
Job Title: 
Director of Training and Customer Experience
Company: 
Gene B. Glick Company
Name: 
Pamela Roberts
Job Title: 
Director of Product Marketing
Company: 
Edge2Learn
Name: 
Krista Washbourne
Job Title: 
VP of Learning and Talent Development
Company: 
Lincoln Property Company
9:45AM
10:45AM
By the Numbers: Calculating Critical Metrics
Operations
When it comes to financial performance, there is little room for storytelling. Numbers are everything, yet your ability to calculate and speak to key performance metrics requires your understanding of the metrics that matter. Learn from industry experts on why metrics matter.
 
Learning Objectives:
  • Explore and enhance key property performance ratios.
  • Identify what an asset manager and owner seek and expect from the onsite operation.
  • Take home tips for a manager to make performance metrics a daily routine.

Speakers

Name: 
Clio Barker, NALP, CAPS
Job Title: 
President and CFO
Company: 
TAMC - The Associated Management Company
Name: 
Richard George, CAPS
Job Title: 
Owner and NOI Coach
Company: 
NOI Coach, Blue Door Apartments & ApartMentors
Name: 
Jared Miller
Job Title: 
COO
Company: 
RedPeak
9:45AM
10:45AM
Building Resilience with Tools, Trends & Energy Strategies
Return on Energy
Climate change, technologies and trends are shaping the future of multifamily housing, making it even more important to design effective energy strategies for your business. Understand climate resilience in the face of external stresses; learn how to assess climate-related risks in your portfolio and explore the latest trends in energy grid, storage, amenities and mobility. Industry experts will share their knowledge, tools and real case studies for evaluating and adopting the trends that work best for you.
 
Learning Objectives:
  • Understand climate resilience in the face of external stresses and assess climate-related risks in your portfolio.
  • Approach sustainability with effective energy strategies and tools that anyone can use.
  • Recognize the latest trends in energy grid, storage, amenities and mobility affecting multifamily real estate.

Speakers

Name: 
Deborah Cloutier
Job Title: 
President
Company: 
RE Tech Advisors
Name: 
Cindy Zhu
Job Title: 
Fellow
Company: 
U.S. Department of Energy
Name: 
Martin Levkus
Job Title: 
Regional Director of Sales
Company: 
Yardi (Moderator)
11:15AM
12:15PM
Supplier Skills Workshop: Think Like A Negotiator Part II
Supplier Skills
Today’s best leaders are also great negotiators, whether they are discussing a multi-million-dollar deal or simply where to meet for dinner. Negotiation is merely the technical term for discussions and conversations to reach an agreement. Improving your negotiation skills will give you more confidence and better results. In this highly-charged, content-packed workshop, Eldonna will show you how to find more power, negotiate better deals and create win-win results.
 
Learning Objectives:
  • Understand the building blocks of contracts and negotiation: offer, acceptance, and counteroffer.
  • Learn strategies to turn discussions and disagreements into more favorable results.
  • Identify the most common mistakes in negotiation and how to avoid them.

Speakers

Name: 
Eldonna Lewis Fernandez
Job Title: 
CEO
Company: 
Dynamic Vision International Inc.
11:15AM
12:15PM
Solving for Service Team Shortages
Career Development
The shortage of service team members in our industry is reaching crisis levels. The lack of industry insight, ready talent and high turnover of our seasoned service team members to other industries continues to challenge owners and managers as they struggle to maintain high standards of customer service and property management. Our industry needs new ways to recruit, train and place individuals who may be looking for new options for a long-term career. Discuss current programs used today to fill the gap in service teams and lessons learned on starting new programs.
 
Learning Objectives:
  • Gain awareness of program models that introduce, train and connect individuals to employment opportunities.
  • Understand resources used to recruit potential students, explore target student demographics and review program results.
  • Learn best practices, training differentiators and have useful tips on establishing new workforce training programs.

Speakers

Name: 
Lisa Godbehere
Job Title: 
Director, Education and Career Development
Company: 
Apartment Association of Metro Denver
Name: 
Raphael Rosenblatt
Job Title: 
Senior Director, Employer Solutions
Company: 
Grads of Life
Name: 
Lisa Russo
Job Title: 
Workforce Development Manager
Company: 
Atlanta Apartment Association
Name: 
Sarah Cozewith
Job Title: 
Director, Workforce Development
Company: 
NAAEI (Moderator)
11:15AM
12:15PM
NAHMA Presents: Key Federal Legislative Regulatory Issues Impacting Affordable Housing
Affordable Housing
The world of affordable rental housing is not only highly regulated by three federal agencies, but also highly dependent on the ability of Congress to pass timely and sufficient annual funding bills. Focus on key current federal legislative and regulatory issues facing providers of affordable rental housing participating in HUD, rural housing and Housing Credit programs.
 
Learning Objectives:
  • Understand the impact of federal budget appropriations, proposed renter credit and other legislation on affordable rental housing programs.
  • Learn about the latest regulatory initiatives impacting the Housing Credit, HUD and rural housing programs.
  • Understand real world impacts of federal legislation and regulations on communities, management companies and owners.

Speakers

Name: 
Juliana Bilowich
Job Title: 
Manager, Government Affairs
Company: 
NAHMA
Name: 
Kris Cook
Job Title: 
Executive Director
Company: 
NAHMA
Name: 
Timothy Zaleski
Job Title: 
President
Company: 
McCormack Baron Management, Inc.
11:15AM
12:15PM
Multifamily 2029: 10 Innovations that will Change Everything
Technology
During the next decade, technological development and its effects on business transformation will accelerate. The gap between rental housing companies that get it and those that don’t will continue to widen. Companies that stay on top of innovations and trends will be in the best position to make intelligent investments and stand to move light years ahead of their competitors. Uncover the 10 technologies and trends that will affect rental housing marketing and operations to ensure you don’t get left behind.
 
Learning Objectives:
  • Name the technologies or trends that will disrupt the rental housing industry in the next 10 years.
  • Discuss how your organization is already directly or indirectly using technologies that will disrupt the industry.
  • Explain the upfront cost and potential long-term ROI of investments in the emerging technologies.

Speakers

Name: 
Lucas Haldeman
Job Title: 
Founder and CEO
Company: 
SmartRent
Name: 
Jennifer Staciokas
Job Title: 
SVP, Marketing, Training, & Pricing
Company: 
Pinnacle
Name: 
Gunti Weissenberger
Job Title: 
President
Company: 
The Westover Companies
Name: 
Ellen Thompson
Job Title: 
Founder
Company: 
Results Repeat (Moderator)
11:15AM
12:15PM
MHPI Defining CX: How the Customer Experience is Revolutionizing Business
Marketing
Today’s businesses are recognizing the importance of delivering exceptional customer experiences that differentiate them from their competition. Customer interaction has changed from the in-person experience to the digital age with platforms like Facebook, WhatsApp and Instagram. Managing your online reputation is essential for rental housing communities. Beyond traditional reputation management, we are seeing the rise of social media influencers as a part of online reputation strategies.
 
Learning Objectives:
  • Define the three parts of the customer experience (CX) and why they are important.
  • Create resident communication and reputation management strategies in the mediums preferred in the digital age.
  • Implement strategies to use their resources and deliver an exceptional customer experience.

Speakers

Name: 
Kelly Marks
Job Title: 
National Marketing Specialist
Company: 
Lincoln Military Housing
Name: 
Kristin Hood
Job Title: 
Director of Marketing and Leasing
Company: 
WinnResidential Military Housing Services
Name: 
Cecille Tynes
Job Title: 
Director of Resident Experience
Company: 
Corvias
Name: 
Cathy Jo Sander
Job Title: 
National Director of Leasing and Sales
Company: 
Balfour Beatty Communities (Moderator)
11:15AM
12:15PM
Marketing Masterminds: Building In-Demand Brands While Mastering Marketing Spend Optimization
Marketing
Maximizing your marketing spend can be tough, which makes building an optimized marketing budget and plan a daunting task. Learn how industry leaders have built in-demand brands and are generating smart, data-driven marketing spend decisions to drive qualified traffic. Become laser focused on tying leases to leads by ad source and looking at out-of-the-box ideas for campaigns, from onsite fashion shows to social media influencers.
 
Learning Objectives:
  • Learn what Google is up to as well as how to follow the hospitality and airline industries by serving up search results with influence criteria.
  • Explore the benefits of investing in an optimized marketing strategy.
  • Discover how big players empower brand promotion, maximize reach and capture qualified leads at lower costs across multiple channels.

Speakers

Name: 
Sheri Killingsworth
Job Title: 
VP, Marketing & Communications
Company: 
Lincoln Property Company
Name: 
Alexis Murrell
Job Title: 
National Director of Marketing and Communications
Company: 
Olympus Property
Name: 
Steve Ozbun
Job Title: 
SVP, LeaseLabs
Company: 
RealPage
11:15AM
12:15PM
How to Profit from Trash
Return on Energy
Management companies are hired for their ability to sustain operational efficiency. Good reporting is the backbone to maintaining efficiency for the waste spend at a property. Operators cannot maintain, or improve, what they can't see, track and measure. Operators will be able to identify, implement and measure opportunities to reduce waste costs.
 
Learning Objectives:
  • Engage waste haulers to provide the specific waste data operators need to track, report and make decisions to achieve efficiencies.
  • Utilize Energy Star and GRESB for benchmarking, creating an effective waste management program and becoming a best in class operator.
  • Receive the tools to help them with collecting data and reporting.

Speakers

Name: 
Richard Bates, CAS
Job Title: 
National Account Manager, Multifamily
Company: 
Waste Management - Strategic Business Solutions
Name: 
Jeff Halper
Job Title: 
Senior Director, Procurement
Company: 
AvalonBay Communities
Name: 
Erin McCary, CAS
Job Title: 
National Director, Key Accounts
Company: 
Valet Living
Name: 
Amy Groff
Job Title: 
SVP, Industry Operations
Company: 
NAA (Moderator)
11:15AM
12:15PM
How to Leverage Big Data for Big Results
Research
As the saying goes, rental housing professionals are often drowning in information yet starving for knowledge. Hear how forward-thinking trailblazers are leveraging unprecedented access to data from traditional and non-traditional sources to drive organizational decision-making.
 
Learning Objectives:
  • Learn ways to predict outcomes and determine actions you can take today to drive revenue and increase efficiencies.
  • Receive benchmarking tips and tools to identify opportunities for efficiency and gauge overall performance of an asset versus the market.
  • Gain insights from differing perspectives on using big data to channel how you look at operations.

Speakers

Name: 
Gino Ferro
Job Title: 
Director of Sales and Procurement
Company: 
Bridge Property Management
Name: 
Diana Norbury
Job Title: 
SVP, Multifamily Operations
Company: 
Pillar Properties
Name: 
Darren Wesemann
Job Title: 
EVP and CIO
Company: 
Berkadia
Name: 
Dharmendra (Dhar) Sawh
Job Title: 
Industry Principal, Yardi Elevate
Company: 
Yardi (Moderator)
11:15AM
12:15PM
Closing the Gap between Construction and Operations
Maintenance
Explore best practices for operations managers and maintenance teams on new construction and renovation projects. Leave with a solid understanding of how to transition from construction and how the project management schedule will affect the leasing schedule and residents.
 
Learning Objectives:
  • Understand the differences between new construction and renovation.
  • Understand the pitfalls and best practices of construction to operations management.
  • Understand the survival skills for a new service manager on a new construction project.

Speakers

Name: 
J. Brandon Healy
Job Title: 
Project Manager
Company: 
The Michaels Organization
Name: 
David Jolley, CAMT
Job Title: 
National Director of Maintenance
Company: 
Pinnacle
Name: 
Brian Rennie
Job Title: 
Director
Company: 
Bozzuto Construction Company

Friday, June 28

9:00AM
10:00AM
What the Maintenance Team Wishes the Office Knew About Maintenance
Maintenance
There’s no doubt that a property’s maintenance team is the key to resident satisfaction. Not only do they usually have the most interaction with residents, but they keep everything running smooth and looking great. With today’s job market, it’s even more important that we learn how to improve our maintenance team longevity, give them the tools to do to their job efficiently and show them to be the property’s heroes that they are.
 
Learning Objectives:
  • Train office teams to partner with maintenance.
  • Set and communicate true expectations with residents and co-workers.
  • Create a workable plan for onsite cross-training maintenance and office teams.

Speakers

Name: 
Chris Lincoln, CAMT
Job Title: 
Regional Maintenance Manager
Company: 
Greystar
Name: 
Demetrius Rodriguez, CAMT
Job Title: 
Service Manager
Company: 
Simpson Property Group
Name: 
Paul Rhofes, CAMT, CAMT+E, CAPS
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI (Moderator)
9:00AM
10:00AM
The Impact of Culture on Retention and Recruitment
Industry Trends
Building a strong culture within your organization is critical to the success of your business. A great culture is the key to retaining and recruiting top talent. Culture has an impact on your brand, your team and your residents. Learn how to establish a great culture from a property management recruitment professional, an industry-focused HR strategist/employment attorney and two top property management executives.
 
Learning Objectives:
  • Learn how you can use your culture to cultivate and develop great leaders.
  • Learn how to develop a strong culture.
  • Understand how culture influences your ability to recruit talent.

Speakers

Name: 
Dena Calo
Job Title: 
Partner
Company: 
Saul Ewing Arnstein & Lehr LLP
Name: 
Cindy Clare, CAPS
Job Title: 
COO
Company: 
Bell Partners
Name: 
Karen Plesh
Job Title: 
VP, Operations
Company: 
Hunt Military Communities
Name: 
Brad Schwartz
Job Title: 
President
Company: 
MSB Resources, LLC (Moderator)
9:00AM
10:00AM
Sisters Are Doing It for Themselves: Overcoming Leadership Barriers and Bias
Leadership
Gender bias is a real thing. As women approach the top of organizations, their own strengths can be viewed as weaknesses. Bringing these insights to light can help everyone do better and move forward together. Guided by top female leaders, get firsthand insight into navigating many of work’s most difficult moments, self-defeating behaviors that could hold you back, the delicate art of negotiation and skills to confidently achieve goals.
 
Learning Objectives:
  • Identify self-defeating behaviors that may be holding you back.
  • Understand how to display behaviors that will allow for more successful business relationship navigation and provide candid feedback.
  • Negotiate effectively through focusing on true value added and communicate that value with candor and kindness.

Speakers

Name: 
Lynett Brockman
Job Title: 
CEO
Company: 
Career Options - Recruiting Solutions
Name: 
Nancy Goldsmith
Job Title: 
Managing Director of Property Operations
Company: 
Bozzuto Management Company
Name: 
Lori Snider
Job Title: 
Head of Learning and Experience
Company: 
RedPeak (Moderator)
9:00AM
10:00AM
On the Grow! Maintaining a Solid Organization During Rapid Expansion
Executive
Congratulations! Your management company is staring tremendous growth in the face. What do you do next? How do you grow the company in the most effective, efficient way with the fewest number of mistakes? Hear from industry experts who have been where you are and want to save you from the heartburn they have experienced.
 
Learning Objectives:
  • Gain an understanding of aspects that can impact the successful growth of your management company.
  • Identify a plan for strategic growth of your management company.
  • Learn pitfalls to avoid and successes to implement in the growth of your management company.

Speakers

Name: 
Kimberly Hurd, CAPS, NALP
Job Title: 
SVP, Operations
Company: 
Sundance Property Management, LLC
Name: 
Aimee O'Connor, CAM, CAPS
Job Title: 
VP, Property Management
Company: 
Watermark Residential
9:00AM
10:00AM
Mining Data and Analytics from Online Prospects to Grow Your Business
Research
There’s no denying that we’ve entered The Age of the Customer. Consumers are not only more empowered and more informed, they're also much more demanding. Make no mistake, the rental housing industry isn't immune to the disruption. Based on insights gleaned from data collected from more than 100,000 prospective renters, understand how to better engage with prospects and how to mine data that is critical to increasing and improving overall occupancy.
 
Learning Objectives:
  • Explore how artificial intelligence that leverages website data is converting more prospects into signed leases.
  • Improve each customer’s online journey by mining website data to understand their specific needs and wants.
  • Gain access to geographic and regional data to learn what amenities prospects in your area are seeking.

Speakers

Name: 
Marcella Eppsteiner
Job Title: 
VP, Marketing
Company: 
Mission Rock Residential
Name: 
Heidi Jehlicka
Job Title: 
SVP, Marketing and Employee Development
Company: 
The Bainbridge Companies
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Patty Crawford, CAM
Job Title: 
VP, Multifamily Sales
Company: 
PERQ (Moderator)
9:00AM
10:00AM
Litigation Avoidance and Management Strategies for IROs
Independent Rental Owners
Are your policies and practices the best they can be? Learn how to develop and implement risk management strategies to avoid costly litigation; master your dispute resolution skills; learn what to do (and not to do) if you are served with a lawsuit; navigate the litigation process; and learn affirmative steps you can take to minimize the time and money spent in litigation.
 
Learning Objectives:
  • Develop and implement risk management strategies to avoid costly litigation.
  • Master dispute resolution skills.
  • Learn affirmative steps you can take to minimize the time and money spent in litigation.

Speakers

Name: 
Lynn Dover
Job Title: 
Partner, Fair Housing Practice Group
Company: 
Kimball, Tirey & St. John LLP
Name: 
Rick Snyder
Job Title: 
President and Owner/Broker
Company: 
R.A. Snyder Properties, Inc.
9:00AM
10:00AM
Futurecasting: Where is Technology Taking Rental Housing Next?
Technology
Keeping up with the fast pace of technology is sometimes impossible, but it has its benefits. One way to separate your community is by selecting the right technologies to help your portfolio thrive and gain a true competitive advantage over your closest competitors. Discover all things technology from the impact of artificial intelligence to smart-home living and predictive maintenance to ensure you have a repertoire of attractive product upgrades to entice today’s tech-crazed renters.
 
Learning Objectives:
  • Hear future advancements in lifestyle technologies designed to streamline the apartment living experience.
  • Learn best practices in future-proofing apartment living technologies.
  • Understand the latest advancements in artificial intelligence and how they can be applied to rental housing.

Speakers

Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Jeff Olshan
Job Title: 
SVP, Multifamily Investments - Asset Management
Company: 
Passco Companies
Name: 
Mark Zikra
Job Title: 
VP, Technology
Company: 
CA Ventures
Name: 
Ryan Byrd
Job Title: 
CIO
Company: 
Entrata (Moderator)
9:00AM
10:00AM
Energy Data and Benchmarking Mandates: What You Need to Know
Return on Energy
The energy management market is quickly evolving. More cities and states are requiring rental housing properties to use the Energy Star Portfolio Manager tool for building energy usage reporting. Beyond tracking properties’ utility usage for compliance, benchmarking provides an essential pulse on the market. Learn how to understand how your properties are performing and what your utilities are really costing.
 
Learning Objectives:
  • Learn how to use benchmarking data to measure and improve property energy performance.
  • Get an overview of areas that have energy benchmarking mandates.
  • Explore green loan reporting requirements and best practices.

Speakers

Name: 
Darien Crimmin
Job Title: 
VP, Energy and Sustainability
Company: 
WinnCompanies
Name: 
Tim Haddon
Job Title: 
Director, Strategic Business Services
Company: 
PK Management
Name: 
Rae Schnabel
Job Title: 
Director of Sustainability
Company: 
Maxus Properties
Name: 
Dimitris Kapsis
Job Title: 
VP, Energy Management
Company: 
RealPage (Moderator)
9:00AM
10:00AM
All-Stars Present: Fresh, Bold & Brilliant Strategies Across the USA
Industry Trends
What if you could travel the U.S. and learn successful techniques in leasing, marketing and resident retention from over 50 markets? Let the Apartment All-Stars take you on a cross-country tour of the "Best of the Best" in multifamily housing strategies. From voice search to experiential leasing, from content marketing to alternative search, learn effective methods you can implement immediately and are guaranteed to work.
 
Learning Objectives:
  • Learn effective, key strategies from across the U.S. that can improve marketing, leasing and resident retention.
  • Understand how to implement techniques that can immediately impact the bottom line in occupancy, closing and retained residents.
  • Learn quick and easy ideas that can be immediately implemented.

Speakers

Name: 
Toni Blake
Job Title: 
Speaker
Company: 
TotallyToni.com
Name: 
Jacqueline Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal
Company: 
Ramstedt Enterprises, Inc.
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Kate Good
Job Title: 
SVP, Development and Operations
Company: 
Hunington Residential (Moderator)
12:45PM
2:30PM
Deep Dive: The Ladder of Leadership
Career Development
You have determined that your career path is in residential property management, but how do you take that career to where you want to be? Career development requires planning and intentional actions to prepare yourself for the next opportunity. Three industry veterans with a combined total of nearly 90 years of industry experience will share key actions to take (and to avoid) in developing your Residential Property Management (RPM) career!
 
Learning Objectives:
  • Developing your personal brand.
  • Apply four specific strategies to prepare for the next career opportunity.
  • Understand the six key ingredients that may be holding you back.

Speakers

Name: 
Debbie Phillips
Job Title: 
President
Company: 
The Quadrillion
Name: 
Ed Wolff
Job Title: 
COO
Company: 
Miller Lowry Developments
Name: 
Susan Sherfield
Job Title: 
VP, Education and Employee Development
Company: 
Mercy Housing (Moderator)
12:45PM
2:30PM
Deep Dive: Hacks to Delight Your Client (Owner)
Leasing
Whether a property is gearing up for pre-acquisition, pre-disposition, a new asset manager or a new client relationship, Regional Managers and Area Directors should have practical and proven techniques, aimed at performance success. Equip yourself with the tools, tips and tactics to communicate and deploy proven strategies with leasing personnel that effectively result in client (owner) satisfaction.
 
Learning Objectives:
  • Better communicate and demonstrate value to various client (owner) types.
  • Designing, communicating and executing a strategic plan for exceeding client (owner) goals.
  • Construct a communication plan to focus, motivate and, evaluate team performance to reach and exceed their goals.

Speakers

Name: 
Cynthiann King, NALP
Job Title: 
National VP, Learning and Development
Company: 
Weidner Apartment Homes
Name: 
Lisa Taylor, CAM, CAPS
Job Title: 
Sr. Managing Director
Company: 
Greystar
Name: 
Steve Wunch
Company: 
Echelon Property Group (Moderator)
12:45PM
2:30PM
Deep Dive: Don't Let Your (No) Disaster Plan Be a Failed Plan!
Emergency Preparedness
How does your three-ring binder of an emergency plan translate when you are faced with real-life, natural or man-made disasters? To find out if you’re truly prepared, engage in conversation with an experienced international first responder/disaster expert and rental housing professionals who have lived through fires, hurricanes and earthquakes. Discover common misconceptions, best communication practices and how to adopt a simplified plan to handle any emergency.
 
Learning Objectives:
  • Understand what’s needed to adopt a simple emergency plan tailored for any major incident.
  • Develop checklists for staff with abbreviated language to follow under high stress conditions.
  • Learn steps to create disaster prep awareness and training to facilitate buy-in for staff and residents.

Speakers

Name: 
Vanessa Siebern
Job Title: 
VP
Company: 
FPI Management
Name: 
Wendy Werner
Job Title: 
Regional Manager
Company: 
Arbor Properties, Inc.
Name: 
Chris Wharton
Job Title: 
Founder
Company: 
Basecamp Expeditions/Commandscope
Name: 
Valerie Sargent
Job Title: 
President
Company: 
Yvette Poole & Associates (Moderator)
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