Wednesday, November 04
Amenities Reevaluated in Post-pandemic Times
The amenities war continues to escalate, with some multifamily resident experiences resembling the level of hospitality expected at 5 star hotels. Yet with the demand for more and better amenities outpacing the capacity of onsite teams, community managers are not always finding outsourcing to be easy or satisfactory. Behind the smoke and mirrors, economics and the path to scale differ widely between third party amenity service models. This discussion focuses on what’s really working and what is not in terms of quality execution, resident adoption and which amenities are truly value-add versus nice-to-have.
Power Up! Your Personal Impact and Influence In Times of Crisis
Advancing your career and enhancing your effectiveness as a leader involves moving from being known as an effective manager of execution to being a strategic leader and influencer of others. So how can you most effectively develop and demonstrate those skills and behaviors? Getting buy-in to your ideas, being heard in meetings where often times you just attend and influencing others are essential. Couple that with how to strengthen your business acumen and putting on your learning lens and you are well on your way to power up your personal impact and influence.
Pandemic Performance: Know Your Comps, Streamline Operations, Make Proactive Decisions
Lockdowns forced the industry to examine new data to power through the pandemic. By closely watching leading indicators like traffic, leasing, occupancy and net effective rent, savvy operators were able to better adjust pricing practices. But gathering this data for comps is complicated and riddled with errors. Excel spreadsheets, property calls and macro-level data offer limited visibility into competitors and performance. Examine the methods to drill-down to micro-level data, the operational benefits of various comp data collection practices as well as real-world examples of how focusing on leading indicators drove proactive decisions during the pandemic chaos.
Thursday, November 05
Candid Conversations with Renters About COVID-19
COVID-19 has impacted our industry immeasurably. Current renters from across the country have been virtually interviewed for this session to answer questions such as, “What grade would you give your management team’s performance during this time?” and “Is there anything your management team can do to better prepare for an outbreak of this magnitude in the future?” And as an audience member, you’ll have the opportunity to hear their thoughts firsthand.
Is the Leasing Agent an Endangered Species?
To date, marketing technology has played a supporting role and made life easier for leasing agents. While they can hardly be called human, there are new kids in town with cute names like Lisa and Rentron ready and willing to chat up your prospect, answer your phone and enable self-tours. Will the robots take center stage, steal the spotlight and push the leasing agent off the stage; or will human touch prevail? Join us for a lively debate to learn what leasing agents must do to survive a Darwinian fate. Attend, cast your vote and see how this story ends.
Friday, November 06
Legal and Liability Issues Related to COVID-19
The COVID 19 pandemic has spurred legislation at the federal, state, and local level that impacts the rental housing as well as raised new compliance and litigation concerns. Hear from expert attorneys and government affairs professionals on this important and evolving area of the law.
A New Pandemic Reality: Cybersecurity For The Front Lines
As technology advances, the risk of a cyber-attack at our communities increases. An attacker’s ability to infiltrate our network grows with every new software or technology we implement. The only thing we can do is stay diligent in preventing an attack, and email phishing tests are not enough. The most impactful way to strengthen security is to train our leasing teams on cybersecurity and how to spot a potential threat. Dive into how IT departments are training teams today, their predictions for cybersecurity threats in the future, and what we should do today to secure communities.