2020 Apartmentalize schedule details will be announced soon!
Wednesday, June 17
Media Relations: Best Friend or Worst Foe?
The phone rings with a reporter asking tough questions. What do you need to do to avoid minefields and turn a potential media disaster into a win? Media relations is more than just crisis management. Developing a good relationship with reporters goes a long way in influencing coverage, even on tough or controversial issues. Be armed with the knowledge and the tools to begin building relationships with reporters to put a face with a name and to share the good things you, your staff and your residents do for your community to build good will with the media.