MEETINGS & EVENTS

Apartmentalize Schedule

2020 Apartmentalize schedule details will be announced soon!

Thursday, June 18

8:30AM
9:30AM
Micro-economics of Performance Data: Better ROI and Decision Making
Research

There seems to be a new report on market level performance every day – as if you can make decisions about rents in LoHi based on the average rent in Denver. What’s worse is that much of that data is at least 30 days old in a rent climate that changes daily. The issue lays in the data aggregation methodology. Asset and revenue managers will dig deep into tactics in data aggregation and analysis and evaluate the pros and cons of each practice. Understand which practices yield the greatest returns from both a decision-making process and revenue standpoint.

Speakers

Name: 
Blerim Zeqiri
Job Title: 
Co-founder and CEO
Company: 
Radix
Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Kevin Huss
Job Title: 
Vice President, Revenue Management
Company: 
Harbor Group Management
Name: 
Daniel Amaral
Job Title: 
Vice President, Portfolio Management
Company: 
Irvine Companies
1:15PM
2:15PM
How to Get Apartment Amenity Pricing Right
Research

You would be amazed at just how much revenue rental housing operators are leaving on the table because of the way that they manage amenities. The good news is that there’s no magic involved in getting amenities right. It just takes some solid processes and disciplines. In this fast-paced and entertaining presentation, we will share the top eight amenity fails, gathered from years of experience in auditing properties’ amenity charges. Futher understand how to price amenities, how to measure success and how to keep reaping the benefits that they’re designed to bring!

Speakers

Name: 
Donald Davidoff
Job Title: 
President
Company: 
D2 DEMAND SOLUTIONS Inc.
2:30PM
3:30PM
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
Research

With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive and prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.

Speakers

Name: 
Shawn Cardner
Job Title: 
Executive Vice President, Multifamily Operations & Information Technology
Company: 
Grubb Properties
Name: 
Joe Anfuso
Job Title: 
Chief Financial Officer
Company: 
MG Properties Group
Name: 
Paul Yount
Job Title: 
Industry Principal, Sales
Company: 
Yardi Systems, Inc.

Friday, June 19

9:00AM
10:00AM
Resident Preferences: Insights from 370,000 Renters
Research

The Apartment Resident Preferences Survey is the largest survey of its kind with over 370,000 responses from renters across the country. With topics ranging from amenity interest and pricing expectations to lease decision factors and the apartment search process, hear industry leaders discuss how they use data from the nation's largest survey of apartment residents to improve their company's development, marketing and operations.

Speakers

Name: 
Eric Lytle
Job Title: 
Senior Project Manager
Company: 
Kingsley Associates
Name: 
Jaemi Carkin
Job Title: 
Director
Company: 
Greystar
Name: 
Annie Hirst
Job Title: 
Vice President, Development
Company: 
AMLI
Name: 
Danielle Clark
Job Title: 
Director of Public Relations & Communications
Company: 
Alliance Residential
1:45PM
2:30PM
Breaking Through the Barriers: Make Multi-Touch Attribution a Reality
Research

Marketing attribution is hard — especially when it comes to considered purchases for which consumers spend weeks making decisions and engage in dozens of touchpoints. While true multi-touch attribution can be hard to achieve, there are several simple tricks for examining the value of marketing channels. Identify how to get good data from your leasing offices; tips and tricks from other similar industries; practical advice from industry practitioners; and an overview of the typical renter journey based on new research that followed every keystroke of several hundred prospective renters.

Speakers

Name: 
Danny Bowen
Job Title: 
Senior Director - B2B Data Products
Company: 
RentPath
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate Services