MEETINGS & EVENTS

Apartmentalize Schedule

Thursday, November 05

2:30PM
3:30PM
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
Research

With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive & prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.

Speakers

Name: 
Shawn Cardner
Job Title: 
Executive Vice President, Multifamily Operations & Information Technology
Company: 
Grubb Properties
Name: 
Joe Anfuso
Job Title: 
Chief Financial Officer
Company: 
MG Properties Group

Friday, November 06

10:00AM
10:30AM
Breaking Through the Barriers: Make Multi-Touch Attribution a Reality
Research

Marketing attribution is hard — especially when it comes to considered purchases for which consumers spend weeks making decisions and engage in dozens of touchpoints. While true multitouch attribution can be hard to achieve, there are several simple tricks for examining the value of marketing channels. This session will focus on how to get good data from your leasing offices, tips and tricks from other similar industries, practical advice from industry practitioners, and an overview of the typical renter journey based on new research that followed every keystroke of several hundred prospective renters.

Speakers

Name: 
Danny Bowen
Job Title: 
Senior Director - B2B Data Products
Company: 
RentPath