Thursday, November 05
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive & prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.
Friday, November 06
Breaking Through the Barriers: Make Multi-Touch Attribution a Reality
Marketing attribution is hard — especially when it comes to considered purchases for which consumers spend weeks making decisions and engage in dozens of touchpoints. While true multitouch attribution can be hard to achieve, there are several simple tricks for examining the value of marketing channels. This session will focus on how to get good data from your leasing offices, tips and tricks from other similar industries, practical advice from industry practitioners, and an overview of the typical renter journey based on new research that followed every keystroke of several hundred prospective renters.