2020 Apartmentalize schedule details will be announced soon!
Thursday, June 18
Micro-economics of Performance Data: Better ROI and Decision Making
There seems to be a new report on market level performance every day – as if you can make decisions about rents in LoHi based on the average rent in Denver. What’s worse is that much of that data is at least 30 days old in a rent climate that changes daily. The issue lays in the data aggregation methodology. Asset and revenue managers will dig deep into tactics in data aggregation and analysis and evaluate the pros and cons of each practice. Understand which practices yield the greatest returns from both a decision-making process and revenue standpoint.
How to Get Apartment Amenity Pricing Right
You would be amazed at just how much revenue rental housing operators are leaving on the table because of the way that they manage amenities. The good news is that there’s no magic involved in getting amenities right. It just takes some solid processes and disciplines. In this fast-paced and entertaining presentation, we will share the top eight amenity fails, gathered from years of experience in auditing properties’ amenity charges. Futher understand how to price amenities, how to measure success and how to keep reaping the benefits that they’re designed to bring!
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive and prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.
Friday, June 19
Resident Preferences: Insights from 370,000 Renters
The Apartment Resident Preferences Survey is the largest survey of its kind with over 370,000 responses from renters across the country. With topics ranging from amenity interest and pricing expectations to lease decision factors and the apartment search process, hear industry leaders discuss how they use data from the nation's largest survey of apartment residents to improve their company's development, marketing and operations.
Breaking Through the Barriers: Make Multi-Touch Attribution a Reality
Marketing attribution is hard — especially when it comes to considered purchases for which consumers spend weeks making decisions and engage in dozens of touchpoints. While true multi-touch attribution can be hard to achieve, there are several simple tricks for examining the value of marketing channels. Identify how to get good data from your leasing offices; tips and tricks from other similar industries; practical advice from industry practitioners; and an overview of the typical renter journey based on new research that followed every keystroke of several hundred prospective renters.