MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Wednesday, June 26

12:30PM
1:30PM
NOI-Enhancing Nuggets
Research
Listening to your residents is critical for creating a positive living experience and optimizing retention. But in today’s world of information overload, what do you do with all that feedback to make a difference? Leverage your information to make data-driven decisions that affect the resident experience from leasing to move-out. Hear first-hand how three companies took action with their resident data to improve operations, strengthen resident loyalty and satisfaction and increase NOI.
 
Learning Objectives:
  • Examine ways to leverage resident feedback to make data-driven decisions.
  • Identify best practices to drive operational efficiency, resident satisfaction, retention and NOI.
  • Understand the financial impact of positive service interactions and employee satisfaction.

Speakers

Name: 
Brian Ericson
Job Title: 
VP, Marketing Insights and Technology
Company: 
Cortland
Name: 
Catherine Jacobson
Job Title: 
VP, Property Marketing
Company: 
Avenue5
Name: 
Melanie O'Brien
Job Title: 
VP, Training
Company: 
GID/Windsor Property Management Co.
Name: 
Tim Griffin
Job Title: 
Vice President
Company: 
Kingsley Associates (Moderator)

Thursday, June 27

9:45AM
10:45AM
Targeting the Renter’s Journey: A Researcher's Story
Research
Innovative rental housing marketers seek to customize and streamline their initiatives around how prospective residents search for their next home. Renters in the Information Age operate very differently than they did even three years ago as their behaviors continue to evolve. Critical new data will be shared from the latest renter research to help apartment operators drive more qualified leads and secure more leases in today’s highly complex and digitally-driven world.
 
Learning Objectives:
  • Identify and understand all the undeclared research renters execute before contacting you.
  • Gain insight into the top renter pain points that impact a prospect’s leasing decision.
  • Identify what content you need to create and where you need to place it to reach the renter.

Speakers

Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath
Name: 
Holli Beckman, CAM
Job Title: 
VP, Marketing and Leasing Operations
Company: 
WC Smith
11:15AM
12:15PM
How to Leverage Big Data for Big Results
Research
As the saying goes, rental housing professionals are often drowning in information yet starving for knowledge. Hear how forward-thinking trailblazers are leveraging unprecedented access to data from traditional and non-traditional sources to drive organizational decision-making.
 
Learning Objectives:
  • Learn ways to predict outcomes and determine actions you can take today to drive revenue and increase efficiencies.
  • Receive benchmarking tips and tools to identify opportunities for efficiency and gauge overall performance of an asset versus the market.
  • Gain insights from differing perspectives on using big data to channel how you look at operations.

Speakers

Name: 
Gino Ferro
Job Title: 
Director of Sales and Procurement
Company: 
Bridge Property Management
Name: 
Diana Norbury
Job Title: 
SVP, Multifamily Operations
Company: 
Pillar Properties
Name: 
Darren Wesemann
Job Title: 
EVP and CIO
Company: 
Berkadia
Name: 
Dharmendra (Dhar) Sawh
Job Title: 
Industry Principal, Yardi Elevate
Company: 
Yardi (Moderator)

Friday, June 28

9:00AM
10:00AM
Mining Data and Analytics from Online Prospects to Grow Your Business
Research
There’s no denying that we’ve entered The Age of the Customer. Consumers are not only more empowered and more informed, they're also much more demanding. Make no mistake, the rental housing industry isn't immune to the disruption. Based on insights gleaned from data collected from more than 100,000 prospective renters, understand how to better engage with prospects and how to mine data that is critical to increasing and improving overall occupancy.
 
Learning Objectives:
  • Explore how artificial intelligence that leverages website data is converting more prospects into signed leases.
  • Improve each customer’s online journey by mining website data to understand their specific needs and wants.
  • Gain access to geographic and regional data to learn what amenities prospects in your area are seeking.

Speakers

Name: 
Marcella Eppsteiner
Job Title: 
VP, Marketing
Company: 
Mission Rock Residential
Name: 
Heidi Jehlicka
Job Title: 
SVP, Marketing and Employee Development
Company: 
The Bainbridge Companies
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Patty Crawford, CAM
Job Title: 
VP, Multifamily Sales
Company: 
PERQ (Moderator)
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