Friday, November 06
Marketing and HR: Rental Housing’s Newest “It” Couple
What happens when your company website and social media platforms claim that they are the “Best Places to Live and Work,” but Glassdoor and Indeed show a company rating of 2 stars? How do you convince residents to renew their year-long lease when you can’t keep a maintenance tech for longer than a month? Your brand has come to encompass not only what residents know, see and say about you, but also the same from your employees. No need to be nervous when the industry’s newest “It” couple is on the scene.