Wednesday, November 04
The Apartment All Stars Present: No Amenities? No Problem!
You've undoubtedly seen it: the spectacular glass-bottom pool on the roof of a Houston high-rise. These wow factors are awesome, but what if you don't have amenities like a studio for would-be musicians; or a catering kitchen; or a co-working space? Maybe you don't even have a pool at all, but don't despair! We've got you covered with the freshest and best non-amenity amenities you've ever heard of! Learn all about building hugs, alternative landscaping, VIP parking, model furniture purchase programs, tours, events and more! Get there early as the Apartment All Stars always run out of seating!
Thursday, November 05
Selling What Your Customer Can't See: Your Competitive Intangibles
What makes your community unique and has some of your residents renew their lease, year after year? Most leasing and marketing efforts tend to put their focus on the obvious: location, rents and amenities. And while those are essential for your customers to know, what about all of the little things that make your property truly special? Learn how to craft compelling leasing and marketing messages that focus on the intangibles that are often taken for granted by your team.
Integrating Self-guided Tours with Leasing Agent Tours
Self-guided tours were making a push in apartment leasing even before the pandemic forced lockdowns and safer-at-home orders nationwide. Today, operators are reeling in their ability to launch fully integrated approaches to leasing while working remotely and with everchanging orders from the CDC. Operators and leasing teams created greater leasing efficiencies by not replacing leasing agents with self-guided tour technologies. Instead, they’re integrating self-guided tours with leasing agent led tours – including virtual tours – to maximize lease volume and closing ratios. This panel of industry experts will discuss how they’ve integrated self-guided and virtual tours with remote and in-person leasing agent activities, what technologies they use to secure the community and guide the tour process and what the results have been.
Forgotten Talent - Teaching the Art of Engagement
Sales engagement is about understanding and helping to shape the buyers’ journey. As a salesperson you want to shape that process, but also have to be able to support it by making yourself valuable and helpful at the right time. It’s important to know how, when and the right way to engage. Engagement doesn’t come from a software package; it comes from real salespeople putting in the effort to establish, connect and maintain genuine and real relationships with clients, through understanding and interpersonal communication skills. Learn the skills to fine tune and utilize yours, leading to greater sales success.
Friday, November 06
Guestology: Putting Hospitality in the Mix
Building and incorporating a hospitality mindset and culture in your business can drive a competitive advantage in the marketplace. Learn how to identify critical touch points that can turn your customer on or off, create a customer journey road map and build a workforce culture that activates and embraces the ‘how-to’s. Incorporating best practices and techniques that are known throughout the hospitality industry, see how these can be leveraged and integrated to drive customer satisfaction, revenue and overall profitability.