MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Wednesday, June 26

1:45PM
2:45PM
Leasing in a Saturated Market: Your Greatest Asset for Success
Leasing
Prospective residents today can literally go anywhere to get an apartment, but they can't go anywhere to get an apartment and get YOU. Your personal brand is essential to your property's success in today's over-saturated market. Learn the steps to master the ultimate selling techniques of pre-suasion and 'talk triggers,' as well as how to challenge your customer to give you more information on their needs and wants.
 
Learning Objectives:
  • Understand the importance and benefits when it comes to developing your own personal brand as a leasing professional.
  • Utilize the techniques of talk triggers, challenges, innovation and pre-suasion in leasing presentations to improve their personal and property's performance.
  • Discover the importance of never-ending improvement in pursuit of excellence as a leasing professional.

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com

Thursday, June 27

5:00PM
5:30PM
Solving the Pricing vs. Lead Generation vs. Sales Problem
Leasing
Revenue management and marketing convergence has been a hot topic at industry conferences for the past couple of years. Data and technologies have been making it possible for managers to diagnose future problems and decide which playbook they need to reach for. Focus on a specific set of scenarios and describe the tools and tactics that can be employed to know precisely which lever(s) to pull to solve problems faster and drive improved revenue performance.
 
Learning Objectives:
  • Gain expert insight into how to evaluate future demand forecasts and become more proactive in managing demand.
  • Understand the multiple marketing and sales tactics (besides price changes) that can be employed to address performance issues.
  • Understand how to determine whether your dollars are better spent on marketing, sales tactics or price incentives.

Speakers

Name: 
David Dear
Job Title: 
VP, Marketing
Company: 
Equity Residential
Name: 
John Reardon
Job Title: 
VP, Marketing
Company: 
Beacon Communities
Name: 
Trachelle Spencer
Job Title: 
Senior Consultant
Company: 
D2 Demand Solutions

Friday, June 28

11:15AM
11:45AM
Leasing Gone Mobile: How to Disrupt the Failing Leasing Process
Leasing
With all the technological advances, the leasing process is still stuck at the starting line. Leasing agents sit behind stuffy desks like used car salespeople. Time-sensitive prospects trudge through formulaic tours. Critical prospect data is lost on notepads in the bottom of a desk drawer. How did leasing miss the mobile technology revolution? Discover how operators can elevate leasing into a mobile world and create engaging personal experiences.
 
Learning Objectives:
  • Discuss the drawbacks of today’s leasing process, which include an inability to create customized prospect experiences.
  • Hear the negative impacts of outdated leasing processes and the missed opportunities they create.
  • Learn how to improve the leasing process and the benefits of creating mobile leasing experiences.

Speakers

Name: 
Wendy Dorchester, CAPS
Job Title: 
VP, Operations
Company: 
Pegasus Residential
Name: 
Karen Gladney, NALP, CAS, CAPS
Job Title: 
Co-Founder
Company: 
Power Pro Leasing
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