2020 Apartmentalize schedule details will be announced soon!
Wednesday, June 17
PAWS for Concern or PAWSitively Pets?
Are you truly a pet-friendly community or does it just mean "We allow Pets"? All residents want a community that is accountable and responsible when it comes to having pets and assistance animals living at their property. Learn how different owners and management companies are assessing the risks and rewards of allowing pets at their communities. Examine a variety of innovative pet and animal policies, the latest in pet services and amenities, as well as how to inspire household pet or assistance animal owners to be more responsible within the apartment community.
Thursday, June 18
Stump the Slump: Proven Strategies to Outsmart the Next Recession
It’s not a question of “if” but “when” the next recession will occur. If you wait until it happens to react, you are too late. Listen to industry experts in marketing, operations and revenue management who have the knowledge and battle scars from the last recession give specific examples on how strategies need to change during a downturn. You’ll come out with actionable items to address and be well ahead of your less-prepared peers.
The Impact of the Emotional Support Animal Friendly Community
It can be frustrating when a pet owner submits a fraudulent assistance animal accommodation request. However, that doesn’t mean we should throw out the emotional support animal distinction altogether. There are many people, including veterans suffering from PTSD, who rely on their ESAs. Rather than grouping these deserving individuals in with bad actors, we should look at the benefits of accommodating ESAs and what we can do to ensure we stay compliant and accommodating. Discuss how emotional support animals and their owners improve the living experience for all residents and help increase revenue.
Leveraging Renovation Innovation: Strategies to Maximize Your Value-Add Investments
For any major or minor renovation program, the key objective is to maximize the return on investment. Successful renovation planning, execution and agility is critical to achieving the anticipated returns. Rental housing renovation leaders will share best practices and the innovative tools and solutions they have implemented to ensure their renovation programs are carried out in an efficient manner from the planning, buy-in stage through to the execution on-site. Explore case studies on several products and solutions that have been the most effective in creating time and cost efficiencies.
How to Develop Strategic Supplier Partnerships
Building relationships with suppliers that are productive and long-lasting is a critical component of property success. A diverse panel of experts will share what they have done within their organizations to create strategic relationships with vendors. Hear how these companies were able to boost resident satisfaction, enhance their assets, achieve higher-level goals and even win awards through successful partnership building. Learn why procurement is more than a basic activity – it’s a strategic event that advances the goals of your organization.
Friday, June 19
Self-Guided Tours: Lessons from Single-Family to Elevate Operations
Self-guided tours could be one of the most controversial new technology developments in rental housing today. But, single-family has also adopted this technology at a very high user rate. Out of all single-family leases signed in 2018 who toured, 61.3% chose a self-guided tour and 61.9% started their tour within 1 hour of booking it online. We live in a self-service, instant access world, and the apartment leasing process needs to play catch up. Discuss the lessons rental housing can learn from single-family in order to provide a modern experience and still mitigate risk.
When Is Your Pricing Problem Not the Problem?
Revenue management is famously known for being a part of the four P’s of marketing – peice. In today’s busy culture, we all wear many hats and oftentimes the easiest solution to a performance issue is to decrease the price. Follow up from last year’s panel and challenge yourself to answer the question, “Could my perceived pricing problem be another problem all together?” We’ll review 4 of the 7 P's of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance or operational issues.
Low Risk, Large Payoff: Reducing Costs By Lowering Building Risk
From equipment failures to tenant incidents, risk is alive and lurking around every corner of your portfolio. Waiting to perform risk assessments at your buildings until after disaster strikes could cost your company big. Find out key ways management teams are minimizing risk and learn how you can better protect your properties, team and organization. Uncover ways to make a huge difference to your company’s bottom line.
Fraud Busters: Stopping Resident Fraud in its Tracks
As personal income stagnates, the cost of housing rises and preferences for high-end apartments increase, more prospective renters are defrauding apartment owner-operators with fake paystubs, fake social security numbers, fake previous addresses and more. Using the dark web, these bad actors can find almost any form of fake information to defraud property managers. But stopping them is a complicated process. This panel of industry experts will share their stories, discuss the tricks residents are employing and explain how they’re using automated systems and a plethora of aggressive operational tactics to ensure they aren’t being duped by bad actors.