MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Wednesday, June 26

12:30PM
1:30PM
Reputation Management and Other Rental Housing Myths
Industry Trends
Don’t believe the hype! Apartment residents today are in control and armed with access to more information than ever before, which creates a challenge for our industry’s traditional approach to business. Are model apartments now considered archaic? Is reputation management the biggest myth of them all? Examine multifamily housing myths from an expert panel and get the inside scoop on meeting the expectations, preferences and demands of today’s savvy and discerning renters.
 

Learning Objectives:

  • Recognize the evolution of renter preferences.
  • Identify opportunities to align strategy with current renter trends.
  • Create action plans to target new leases and secure renewals.

Speakers

Name: 
Claire Collins
Job Title: 
SVP, Marketing and Education
Company: 
Princeton Properties
Name: 
Jeremy Lawson, NALP
Job Title: 
Reputation Manager
Company: 
Fogelman
Name: 
Heather Palmer
Job Title: 
Director of Sales and Training
Company: 
Continental Realty Corporation
Name: 
Lia Nichole Smith
Job Title: 
VP, Education and Performance
Company: 
SatisFacts and ApartmentRatings (Moderator)

Thursday, June 27

8:30AM
9:30AM
Rentonomics 101: Understanding Trends That Are Powering the Future of Renting
Industry Trends
The U.S. renter population has significantly increased during the past 20 years. Renters are modernizing and living more flexible lifestyles, from discarding standard gym memberships and cutting the cord on cable TV to moving cross-country to new cities and making renting a permanent way of life. How can property managers optimize amenities to meet new demands? What can property owners learn from Denver with its burgeoning tech and cannabis industries. Explore trends and share key insights to help properties navigate the next 20 years of renting.
 
Learning Objectives:
  • Define key lifestyle factors and renting trends that property owners need to be prepared for in the coming decade.
  • Provide in-depth understanding of renter preferences locally and nationally for unit, community and neighborhood amenities.
  • Outline key shifts and mobility patterns.

Speakers

Name: 
Igor Popov, PhD
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Jeff Romine
Job Title: 
Chief Economist
Company: 
City and County of Denver
Name: 
Jennifer Staciokas
Job Title: 
SVP, Marketing, Training, & Pricing
Company: 
Pinnacle
9:45AM
10:45AM
Gen Z: End of the Alphabet & Beginning a New Era
Industry Trends
During the next decade, Gen Z will grow from 8 million to over 55 million in the workplace and our apartments! This represents a huge opportunity and a challenge. From ad blocking to social media, this generation has experienced the internet since they were in diapers. Trust, equality and their own unique language make Gen Z communication essential to any leasing and marketing plan.
 
Learning Objectives:
  • Be inspired and ready to welcome Gen Z to their apartment communities with proper messaging.
  • Successfully navigate sales and marketing for this generation.
  • Discover what Gen Z wants in their home, what they are willing to pay for and their approach to money and spending.

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
2:45PM
3:15PM
How (Un)Affordable Is Your Apartment Market?
Industry Trends
The drop in the U.S. homeownership rate during the past decade accompanied by a robust economy has led to an unprecedented increase in renter households and apartment demand. While the rental housing industry has attempted to respond through aggressive levels of new construction, the U.S. remains under-housed. Learn the main causes of unaffordability, review relative conditions across every region in the U.S. and identify markets where income gains are not keeping up with asking rents.
 
Learning Objectives:
  • Understand the key factors driving declining affordability for residents.
  • Identify those markets where owners and property managers can successfully push rents and those where affordability is continuing to deteriorate.
  • Understand how asking rents, community locations and amenities are impacting lease-up and occupancy trends.

Speakers

Name: 
Michael Cohen
Job Title: 
VP, Advisory Services
Company: 
CoStar Group
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
NAA
4:15PM
4:45PM
Meeting the Needs of Today's On-Demand Resident
Industry Trends
Consumers have grown accustomed to a “push a button and make it happen” way of life. Consumers of brands like Lyft and Instacart carry with them high expectations when apartment hunting. Luckily, rental housing has an opportunity to give them an experience they’ll love. Zillow Group’s Chief Marketing Officer Aimee Johnson and Greystar’s Director of Marketing, Melissa Robbins will share the future of seamless rental experiences and how the industry can adapt. 
 
Learning Objectives:
  • Explore trends driving consumers to want on-demand everything.
  • Understand the value of bringing an on-demand experience to the rental process.
  • Identify opportunities within the rental process ripe for simplification.

Speakers

Name: 
Aimee Johnson
Job Title: 
CMO
Company: 
Zillow Group
Name: 
Melissa Robbins
Job Title: 
Director of Marketing
Company: 
Greystar
5:00PM
5:30PM
Short-term Rentals: Deal or No Deal?
Industry Trends
Nestled inside the idea of a shared economy, companies engaged in short-term rentals are working extra hard to lure the rental housing industry and residents to willingly participate in this model. The idea is to maximize utilization of living spaces with underlying benefits for all parties involved. Understand the key research findings and share insights from a legal counsel on the challenges of participating in this kind of marketplace.
 
Learning Objectives:
  • Identify legal issues with the short-term rental model and how to mitigate risks.
  • Explore the benefits and drawbacks of working with a short-term rental partner.
  • Understand resident attitudes towards short-term rentals.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
Ayiesha Beverly, Esq
Job Title: 
Staff Attorney, National Lease Program
Company: 
NAA
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
NAA (Moderator)

Friday, June 28

9:00AM
10:00AM
The Impact of Culture on Retention and Recruitment
Industry Trends
Building a strong culture within your organization is critical to the success of your business. A great culture is the key to retaining and recruiting top talent. Culture has an impact on your brand, your team and your residents. Learn how to establish a great culture from a property management recruitment professional, an industry-focused HR strategist/employment attorney and two top property management executives.
 
Learning Objectives:
  • Learn how you can use your culture to cultivate and develop great leaders.
  • Learn how to develop a strong culture.
  • Understand how culture influences your ability to recruit talent.

Speakers

Name: 
Dena Calo
Job Title: 
Partner
Company: 
Saul Ewing Arnstein & Lehr LLP
Name: 
Cindy Clare, CAPS
Job Title: 
COO
Company: 
Bell Partners
Name: 
Karen Plesh
Job Title: 
VP, Operations
Company: 
Hunt Military Communities
Name: 
Brad Schwartz
Job Title: 
President
Company: 
MSB Resources, LLC (Moderator)
9:00AM
10:00AM
All-Stars Present: Fresh, Bold & Brilliant Strategies Across the USA
Industry Trends
What if you could travel the U.S. and learn successful techniques in leasing, marketing and resident retention from over 50 markets? Let the Apartment All-Stars take you on a cross-country tour of the "Best of the Best" in multifamily housing strategies. From voice search to experiential leasing, from content marketing to alternative search, learn effective methods you can implement immediately and are guaranteed to work.
 
Learning Objectives:
  • Learn effective, key strategies from across the U.S. that can improve marketing, leasing and resident retention.
  • Understand how to implement techniques that can immediately impact the bottom line in occupancy, closing and retained residents.
  • Learn quick and easy ideas that can be immediately implemented.

Speakers

Name: 
Toni Blake
Job Title: 
Speaker
Company: 
TotallyToni.com
Name: 
Jacqueline Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal
Company: 
Ramstedt Enterprises, Inc.
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Kate Good
Job Title: 
SVP, Development and Operations
Company: 
Hunington Residential (Moderator)
2:15PM
2:45PM
Rent Payment Reporting: A Hidden Cost-Free Amenity for Properties
Industry Trends
Rent payments consumes a substantial percentage of a renters’ monthly income. However, many renters don’t receive credit for it on their credit report in the same way that a credit card or auto payment does. Property managers can create value by making sure residents receive credit for making those payments. In a study conducted by TransUnion, 70% of renters reported that they would choose a property if their landlord reported payments. Explore these dynamics as well as how rent payment reporting can impact credit score, rental payment behavior, delinquencies for property management companies and the significance for future home mortgage availability.
 
Learning Objectives:
  • Explore the significant evidence around payment reporting and how it drives positive rental payment behavior.
  • Determine how rental tradeline data can arm managers with rich information to drive better decisions and boost the bottom line.
  • Consider the value for residents.

Speakers

Name: 
Chris Jenkins
Job Title: 
VP, Financial Planning
Company: 
Equity Residential
Name: 
Maitri Johnson, CAPS
Job Title: 
VP, Multi-Family
Company: 
TransUnion
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