MEETINGS & EVENTS

Apartmentalize Schedule

2020 Apartmentalize schedule details will be announced soon!

Thursday, June 18

8:30AM
9:30AM
Keeping up with the Generations: How Generation Z Drives Trends
Industry Trends

The Millennial generation continues to be referred to as our nation’s youth demographic, while its oldest members are preparing to turn 40. Typecast as narcissistic and entitled offsprings of Baby Boomers, lifestyles of the aging Millennial's are often quite different from those of their younger counterparts. Millennial's, otherwise known as Generation Y, are advancing in their careers. What  separates the middle-aged members of this cohort from younger Gen Yers and the Kardashian-obsessed, digital-native members of Generation Z? Explore the attitudes, buying behaviors and implications for the rental housing industry as Generation Z.

Speakers

Name: 
Jamie Gorski
Job Title: 
CMO
Company: 
GID/Windsor Communities
Name: 
Daryl Smith
Job Title: 
CMO
Company: 
Kettler
Name: 
Agathe Blanchon-Ehrsam
Job Title: 
CMO
Company: 
Vivaldi Group
Name: 
Patti Girardi
Job Title: 
CMO
Company: 
Valet Living
1:15PM
2:15PM
Friendly Competition: Know Your Comps, Streamline Operations, Raise Revenue
Industry Trends

The phrase ‘a rising tide lifts all boats’ is true, but can the industry further improve decision-making practices to bring in more revenue? Simple answer: Yes, but with competitor data. However, current comp data practices including excel spreadsheets, property calls and macro-level data offer limited visibility into exact competitors and performance with a submarket. Examine methods to drill-down to market micro-level data, examine the operational benefits of various comp data collection practices as well as share real-world examples of how to successfully take money left on the table and add it to the bottom-line.

Speakers

Name: 
Jasmine Greene
Job Title: 
Vice President
Company: 
Maverick Residential
Name: 
Kevin Huss
Job Title: 
Vice President, Revenue Management
Company: 
Harbor Group Management
Name: 
Blerim Zeqiri
Job Title: 
Co-founder and CEO
Company: 
Radix
2:30PM
3:30PM
The Omni-Channel Experience: Living Up to the Online Hype
Industry Trends

Beautiful and fully functioning websites, highly skilled team members and an extraordinary customer experience must all work together seamlessly, all while integrating the company's vision and goals into one consistent message across all platforms and touchpoints. Explores three rental housing companies that deliver an unbelievable omni-channel experience and the effect it has had attracting renters and improving retention.

Speakers

Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Lise Rozier
Job Title: 
Director of Training
Company: 
Matrix Residential
Name: 
Terri McKinnon
Job Title: 
Vice President of Property Management
Company: 
The Goodman Group
Name: 
Sharon Friedensohn
Job Title: 
Director of Operations
Company: 
Greenleaf Management, LLC.
2:30PM
3:30PM
Avoid the Landmines of Managing Mixed-Use Developments
Industry Trends

What happens when retail, residential, office and hotel spaces come together in one development? It broadens the scope of real estate management. Mixed use assets are a growing trend and the demand for combining full-amenity residential space with office, retail and even hotel space is exploding. The National Real Estate Investor says that mixed-use developments are becoming one of the most popular product types in the U.S., accounting for $1.26 trillion in construction spending in 2017. Managing the dynamics of these properties requires unique skills that blur the lines between residential and commercial property management.

Speakers

Name: 
Jesse Miller
Job Title: 
Director of Real Estate
Company: 
Greystar Real Estate Partners
Name: 
Chip Watts
Job Title: 
President
Company: 
Watts Realty Co., Inc.
Name: 
Donna August
Job Title: 
Vice President, Marketing & Business Development
Company: 
IREM, Institute of Real Estate Management

Friday, June 19

9:00AM
10:00AM
The Truth Behind the Amenities Arms Race
Industry Trends

The amenities war continues to escalate, with some rental housing resident experiences resembling the level of hospitality expected at five-star hotels. Yet, with the demand for more and better amenities outpacing the capacity of onsite teams, community managers are not always finding outsourcing to be easy or satisfactory. Behind the smoke and mirrors, economics and the path to scale differ widely between third party amenity service models. This discussion focuses on what’s really working and what is not in terms of quality execution, resident adoption and which amenities are truly value-add versus nice-to-have.

Speakers

Name: 
Audra Vernier
Job Title: 
Vice President
Company: 
Bozzuto Group
Name: 
Sheri Druckman
Job Title: 
Vice President
Company: 
Sares Regis Group
Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Shawn Handrahan
Job Title: 
CEO
Company: 
Valet Living
10:30AM
11:00AM
CX is a Culture Mindset, Not a Budget Line Item
Industry Trends

Customer experience (CX) is the latest disruption to the rental housing industry, yet many companies don’t understand the cost to their business of an underdeveloped CX strategy. Debunk the common misconceptions surrounding CX and help rental housing professionals at every level uncover how to turn a transaction with a customer into an experience.

Speakers

Name: 
Nikki Crosby
Job Title: 
Director of Marketing and Professional Development
Company: 
Garrett Residential
Name: 
Gabrielle Gonzalez
Job Title: 
Vice President-Exceptional Customer Service Experience
Company: 
JC Hart Company
12:30PM
1:30PM
Conversations with Renters: The Ultimate Focus Group
Industry Trends

Wouldn’t you love to be a fly on the wall as renters share their thoughts and opinions on topics like renewals, online reviews and their management team? Current renters from across the country have been video interviewed for this session to answer questions such as, “How much more would you be willing to pay for your apartment home?” and “How do you feel about Airbnb-type rentals for apartment communities?” As an audience member, you’ll have the opportunity to hear their thoughts firsthand.  It’s time to get real feedback from real renters!

Speakers

Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Karen Trueman
Job Title: 
Director of Talent Development & Brand Reputation
Company: 
Legend Management Group