2020 Apartmentalize schedule details will be announced soon!
Thursday, June 18
Keeping up with the Generations: How Generation Z Drives Trends
The Millennial generation continues to be referred to as our nation’s youth demographic, while its oldest members are preparing to turn 40. Typecast as narcissistic and entitled offsprings of Baby Boomers, lifestyles of the aging Millennial's are often quite different from those of their younger counterparts. Millennial's, otherwise known as Generation Y, are advancing in their careers. What separates the middle-aged members of this cohort from younger Gen Yers and the Kardashian-obsessed, digital-native members of Generation Z? Explore the attitudes, buying behaviors and implications for the rental housing industry as Generation Z.
Friendly Competition: Know Your Comps, Streamline Operations, Raise Revenue
The phrase ‘a rising tide lifts all boats’ is true, but can the industry further improve decision-making practices to bring in more revenue? Simple answer: Yes, but with competitor data. However, current comp data practices including excel spreadsheets, property calls and macro-level data offer limited visibility into exact competitors and performance with a submarket. Examine methods to drill-down to market micro-level data, examine the operational benefits of various comp data collection practices as well as share real-world examples of how to successfully take money left on the table and add it to the bottom-line.
The Omni-Channel Experience: Living Up to the Online Hype
Beautiful and fully functioning websites, highly skilled team members and an extraordinary customer experience must all work together seamlessly, all while integrating the company's vision and goals into one consistent message across all platforms and touchpoints. Explores three rental housing companies that deliver an unbelievable omni-channel experience and the effect it has had attracting renters and improving retention.
Avoid the Landmines of Managing Mixed-Use Developments
What happens when retail, residential, office and hotel spaces come together in one development? It broadens the scope of real estate management. Mixed use assets are a growing trend and the demand for combining full-amenity residential space with office, retail and even hotel space is exploding. The National Real Estate Investor says that mixed-use developments are becoming one of the most popular product types in the U.S., accounting for $1.26 trillion in construction spending in 2017. Managing the dynamics of these properties requires unique skills that blur the lines between residential and commercial property management.
Friday, June 19
The Truth Behind the Amenities Arms Race
The amenities war continues to escalate, with some rental housing resident experiences resembling the level of hospitality expected at five-star hotels. Yet, with the demand for more and better amenities outpacing the capacity of onsite teams, community managers are not always finding outsourcing to be easy or satisfactory. Behind the smoke and mirrors, economics and the path to scale differ widely between third party amenity service models. This discussion focuses on what’s really working and what is not in terms of quality execution, resident adoption and which amenities are truly value-add versus nice-to-have.
CX is a Culture Mindset, Not a Budget Line Item
Customer experience (CX) is the latest disruption to the rental housing industry, yet many companies don’t understand the cost to their business of an underdeveloped CX strategy. Debunk the common misconceptions surrounding CX and help rental housing professionals at every level uncover how to turn a transaction with a customer into an experience.
Conversations with Renters: The Ultimate Focus Group
Wouldn’t you love to be a fly on the wall as renters share their thoughts and opinions on topics like renewals, online reviews and their management team? Current renters from across the country have been video interviewed for this session to answer questions such as, “How much more would you be willing to pay for your apartment home?” and “How do you feel about Airbnb-type rentals for apartment communities?” As an audience member, you’ll have the opportunity to hear their thoughts firsthand. It’s time to get real feedback from real renters!