MEETINGS & EVENTS

Apartmentalize Schedule

Wednesday, November 04

1:30PM
2:15PM
Don’t Forget About Me, I’m a “B”
Marketing

Staying on the cutting edge is easy with a big budget, but what do you do when you have little money,  small staff and minimal amenities? This session covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Explore where to spend your limited budget and tactics you that can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.

Speakers

Name: 
Holli Beckman
Job Title: 
VP Marketing + Leasing Ops
Company: 
WC Smith
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines
2:30PM
3:15PM
The Evolution of Performance Metrics: Changing the Rental Housing Game
Marketing

The market is evolving faster than ever before. We all build and sell the same white box, but technology advancements have added a multitude of variables to consider when assessing market conditions. Will the market bear a rent premium for upgraded amenities or upgraded unit finishes? Will our lease expirations increase unexpectedly? The answer used to be a guessing game, but technology has allowed us to capture more information today than ever before and empower operators to make better decisions. Dive into the new technology-driven data operators are using to make smart decisions and maximize ROI.

Speakers

Name: 
Virginia Love
Job Title: 
Industry Principle
Company: 
Entrata
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Joe Coleman
Job Title: 
COO
Company: 
Decron

Thursday, November 05

8:30AM
9:30AM
Demystify The Psychology of a Customer Referral
Marketing

When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.

Speakers

Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential

Friday, November 06

12:00PM
1:00PM
Get More Tours with Less Work and Improve Operational Efficiencies
Marketing

Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal, and increase property website conversions to get more qualified tours.

Speakers

Name: 
Muhammad Yasin
Job Title: 
EVP of Marketing
Company: 
PERQ
Name: 
Marcella Eppsteiner
Job Title: 
Vice President of Marketing
Company: 
Mission Rock Residential
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group