MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Wednesday, June 26

12:30PM
1:30PM
An Idiot's Guide to Pre-Construction Marketing: For Empty and Deep Pockets
Marketing
Are you tired of the pre-lease scramble and panic in your marketing, development and construction teams? Hear from industry experts as they discuss everything from planning stages and breaking-ground to prepping a grand opening. Walk away with ideas to implement and improve your overall budget, marketing, internal team leadership and timeline.
 
Learning Objectives:
  • Create a plan for the first stages of planning the construction of an apartment community.
  • List marketing options for much smaller budgets, and get inspired by beautiful and effective content for those with deeper pockets.
  • Teach your teams what lies ahead in pre-construction marketing.

Speakers

Name: 
Samantha Posin-Trammell
Job Title: 
Senior Marketing Manager, National Marketing
Company: 
Greystar
Name: 
Allison Pulaski
Job Title: 
Area Marketing Manager
Company: 
UDR
Name: 
Christina Singleton
Job Title: 
Managing Partner
Company: 
Show My Property TV
1:45PM
2:45PM
Marketing 201: Moving Beyond the Basics with Automation
Marketing
Now that you have leads, how are you ushering them through the rest of the buyer’s journey? Leading prospects toward a lease used to be a time-consuming, resource-draining process. This is especially true when catering to today’s apartment shoppers, who expect always-on customer experiences. Learn how to instantly engage prospective residents at every stage of their search with drip campaigns, automated schedulers and chatbots.
 
Learning Objectives:
  • Identify opportunities for automation in your current workflow that can increase touch points and response time for apartment shoppers.
  • Learn how apartment marketers are using real-time data and triggers to enhance their automation strategies.
  • Leverage automation tools in new ways that will contribute to prospect follow-up and internal communication delivery.

Speakers

Name: 
Angie Lombardi
Job Title: 
VP, Marketing
Company: 
The Franklin Johnston Group
Name: 
Mia Wentworth
Job Title: 
Director of Digital Marketing
Company: 
CWS Apartments
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines (Moderator)

Thursday, June 27

8:30AM
9:30AM
Psycho WHAT? Psychographics and Market Segmentation
Marketing
Demographics and psychographics go hand in hand. Demographics explain “who” the customer is and include information like gender, age, income and marital status. Psychographics explain “why” they buy and include information like the buyer's habits, activities, lifestyle, opinions, buying trends and values. The combination of both sets of data starts to form a customer profile. Learn how to use psychographics to enhance both the marketing and programming at their communities.
 
Learning Objectives:
  • Identify the seven stages of the consumer journey.
  • Identify the four types of market segmentation.
  • Understand how to gather actionable psychographic information.

Speakers

Name: 
Alexandra Jackiw, CAPS
Job Title: 
COO
Company: 
Hayes Gibson Property Services, LLC
11:15AM
12:15PM
MHPI Defining CX: How the Customer Experience is Revolutionizing Business
Marketing
Today’s businesses are recognizing the importance of delivering exceptional customer experiences that differentiate them from their competition. Customer interaction has changed from the in-person experience to the digital age with platforms like Facebook, WhatsApp and Instagram. Managing your online reputation is essential for rental housing communities. Beyond traditional reputation management, we are seeing the rise of social media influencers as a part of online reputation strategies.
 
Learning Objectives:
  • Define the three parts of the customer experience (CX) and why they are important.
  • Create resident communication and reputation management strategies in the mediums preferred in the digital age.
  • Implement strategies to use their resources and deliver an exceptional customer experience.

Speakers

Name: 
Kelly Marks
Job Title: 
National Marketing Specialist
Company: 
Lincoln Military Housing
Name: 
Kristin Hood
Job Title: 
Director of Marketing and Leasing
Company: 
WinnResidential Military Housing Services
Name: 
Cecille Tynes
Job Title: 
Director of Resident Experience
Company: 
Corvias
Name: 
Cathy Jo Sander
Job Title: 
National Director of Leasing and Sales
Company: 
Balfour Beatty Communities (Moderator)
11:15AM
12:15PM
Marketing Masterminds: Building In-Demand Brands While Mastering Marketing Spend Optimization
Marketing
Maximizing your marketing spend can be tough, which makes building an optimized marketing budget and plan a daunting task. Learn how industry leaders have built in-demand brands and are generating smart, data-driven marketing spend decisions to drive qualified traffic. Become laser focused on tying leases to leads by ad source and looking at out-of-the-box ideas for campaigns, from onsite fashion shows to social media influencers.
 
Learning Objectives:
  • Learn what Google is up to as well as how to follow the hospitality and airline industries by serving up search results with influence criteria.
  • Explore the benefits of investing in an optimized marketing strategy.
  • Discover how big players empower brand promotion, maximize reach and capture qualified leads at lower costs across multiple channels.

Speakers

Name: 
Sheri Killingsworth
Job Title: 
VP, Marketing & Communications
Company: 
Lincoln Property Company
Name: 
Alexis Murrell
Job Title: 
National Director of Marketing and Communications
Company: 
Olympus Property
Name: 
Steve Ozbun
Job Title: 
SVP, LeaseLabs
Company: 
RealPage
3:30PM
4:00PM
Thought Leadership + Great Content + Social Media = #InspiredCustomers
Marketing
Emotion is the essence of social media and why these networks thrive. But how can you leverage these same channels with desire to connect emotionally, which translates to inspiring resident engagement, loyalty and prospect consideration? The answer is great content and a plan to amplify it. Join an expert panel as they uncover how to develop creative content shared through social channels that will evoke winning marketing strategies.
 
Learning Objectives:
  • Explore a content accelerator blueprint that encourages your followers to participate in a discussion, contest or unique campaign.
  • Learn specific strategies for building your own influencer marketing program to amplify your brand.
  • Understand new features released across the major social media platforms and design ideas to create the perfect piece of content.

Speakers

Name: 
Kim Grisvard
Job Title: 
Senior Director, Sales and Marketing
Company: 
Greystar
Name: 
Kelley Shannon
Job Title: 
VP, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Erica Byrum
Job Title: 
AVP, Social Media
Company: 
Apartments.com (Moderator)
4:15PM
4:45PM
Attract and Retain Residents in the Age of Assistance
Marketing
Today’s consumer researches big and small decisions such as, “Where to rent an apartment?” and, “What is the best toothbrush for me?” Consumers expect to be served and assisted by brands and if you’re not there, another company will be. Learn the skills you need to show up, wise up and speed up to attract and retain renters in the Age of Assistance.
 
Learning Objectives:
  • Examine the shift in consumer behavior and what this means for the rental housing industry.
  • Consider how to use and optimize all digital marketing channels to work together.
  • Understand best practices for marketing to this emerging and highly informed consumer.

Speakers

Name: 
Ashley Allen
Job Title: 
Director, Marketing and Training
Company: 
Carter-Haston
Name: 
Kristen Fox
Job Title: 
Strategic Partner Manager
Company: 
Google
Name: 
Mike Wolber
Job Title: 
VP, Business Development
Company: 
G5

Friday, June 28

12:00PM
12:30PM
Data is the New Oil: Fuel Your Marketing Stack
Marketing
Is your marketing platform data-rich but action-poor? Thanks to digital technology, we have been able to collect a vast amount of data but putting this data to good use is still a challenge for many. Uncover the knowledge you need to leverage the power of marketing data effectively and supercharge your ROI with tips, tricks and solutions.
 
Learning Objectives:
  • Identify simple and effective strategies to understand the most important KPIs and build procedures surrounding data-driven marketing.
  • Pick up on red flags in your data that will lead you to draw more accurate conclusions from your reporting.
  • Explore how data is shaping apartment marketing now and how it will transform it in the future.

Speakers

Name: 
Arthur Kosmider
Job Title: 
Marketing Director
Company: 
LeFrak
Name: 
Karlye Pokorney
Job Title: 
Director of Marketing
Company: 
Baron Properties
Event Sponsors