MEETINGS & EVENTS

Apartmentalize Schedule

2020 Apartmentalize schedule details will be announced soon!

Wednesday, June 17

12:30PM
1:15PM
Demystify the Psychology of a Customer Referral
Marketing

When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.

Speakers

Name: 
Kate Good
Job Title: 
Partner | SVP Multifamily Development and Operations
Company: 
Hunington Residential
1:30PM
2:15PM
What’s Driving Leases and How To Improve Your Lease-Up Campaigns
Marketing

Join four very experienced marketing and lease-up experts as they discuss how they have branded, marketed and leased properties throughout the country while achieving price optimization and speed. Learn what tactics they find most valuable, how they are leveraging technology and market apartments starting during pre-development to initial occupancy through completion.

Speakers

Name: 
Aaron Galvin
Job Title: 
CEO
Company: 
Luxury Living Chicago Realty
Name: 
Courtney Patterson
Job Title: 
Senior Director of Marketing
Company: 
Northwood Ravin
Name: 
Lori Valenti Webb
Job Title: 
CMO
Company: 
Property Playbook

Thursday, June 18

1:15PM
2:15PM
The Evolution of Performance Metrics: Changing the Rental Housing Game
Marketing

The market is evolving faster than ever before. We all build and sell the same white box, but technology advancements have added a multitude of variables to consider when assessing market conditions. Will the market bear a rent premium for upgraded amenities or upgraded unit finishes? Will our lease expirations increase unexpectedly? The answer used to be a guessing game, but technology has allowed us to capture more information today than ever before,and empower operators to make better decisions. Ddive into the new technology-driven data operators are using to make smart decisions and maximize ROI.

Speakers

Name: 
Virginia Love
Job Title: 
Industry Principle
Company: 
Entrata
Name: 
Cassie Khaing
Job Title: 
Director of Marketing
Company: 
Mill Creek Residential
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Joe Coleman
Job Title: 
COO
Company: 
Decron
2:30PM
3:30PM
Get More Tours with Less Work and Improve Operational Efficiencies
Marketing

Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal and increase property website conversions to get more qualified tours.

Speakers

Name: 
Scott Hill
Job Title: 
Co-founder
Company: 
PERQ
Name: 
Marcella Eppsteiner
Job Title: 
Vice President of Marketing
Company: 
Mission Rock Residential
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group
Name: 
Nicoletta Ruhl
Job Title: 
Brand and Marketing Strategist
Company: 
AG Spanos Companies

Friday, June 19

12:30PM
2:30PM
Deep Dive: Don’t Forget About Me, I’m a ‘B’
Marketing

Staying on the cutting edge is easy with a big budget, but what do you do when you have little money,  small staff and minimal amenities? This two-part deep dive covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Part two will cover where to spend your limited budget and tactics you can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.

Speakers

Name: 
Holli Beckman
Job Title: 
VP Marketing + Leasing Ops
Company: 
WC Smith
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines
Name: 
Wendy Simpson
Job Title: 
VP of Marketing
Company: 
Edgewood/Vantage Management
12:45PM
1:15PM
Curiosity, Creativity and Consistency: Level Up Your Content Strategy
Marketing

Is your in-house content marketing strategy feeling a little lackluster? Maybe you’re not even sure where to get started? Walk away with a new perspective on how to plan and execute an engaging content marketing strategy. Understand the three C’s that will lead to more productive creative brainstorming, receive resources that will give you the confidence to start creating and learn how to develop an efficient strategy for publishing your content consistently.

Speakers

Name: 
Karlye Pokorney
Job Title: 
Director of Marketing
Company: 
Baron Properties