2020 Apartmentalize schedule details will be announced soon!
Wednesday, June 17
Demystify the Psychology of a Customer Referral
When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.
What’s Driving Leases and How To Improve Your Lease-Up Campaigns
Join four very experienced marketing and lease-up experts as they discuss how they have branded, marketed and leased properties throughout the country while achieving price optimization and speed. Learn what tactics they find most valuable, how they are leveraging technology and market apartments starting during pre-development to initial occupancy through completion.
Thursday, June 18
The Evolution of Performance Metrics: Changing the Rental Housing Game
The market is evolving faster than ever before. We all build and sell the same white box, but technology advancements have added a multitude of variables to consider when assessing market conditions. Will the market bear a rent premium for upgraded amenities or upgraded unit finishes? Will our lease expirations increase unexpectedly? The answer used to be a guessing game, but technology has allowed us to capture more information today than ever before,and empower operators to make better decisions. Ddive into the new technology-driven data operators are using to make smart decisions and maximize ROI.
Get More Tours with Less Work and Improve Operational Efficiencies
Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal and increase property website conversions to get more qualified tours.
Friday, June 19
Deep Dive: Don’t Forget About Me, I’m a ‘B’
Staying on the cutting edge is easy with a big budget, but what do you do when you have little money, small staff and minimal amenities? This two-part deep dive covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Part two will cover where to spend your limited budget and tactics you can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.
Curiosity, Creativity and Consistency: Level Up Your Content Strategy
Is your in-house content marketing strategy feeling a little lackluster? Maybe you’re not even sure where to get started? Walk away with a new perspective on how to plan and execute an engaging content marketing strategy. Understand the three C’s that will lead to more productive creative brainstorming, receive resources that will give you the confidence to start creating and learn how to develop an efficient strategy for publishing your content consistently.