Wednesday, November 04
Don’t Forget About Me, I’m a “B”
Staying on the cutting edge is easy with a big budget, but what do you do when you have little money, small staff and minimal amenities? This session covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Explore where to spend your limited budget and tactics you that can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.
The Evolution of Performance Metrics: Changing the Rental Housing Game
The market is evolving faster than ever before. We all build and sell the same white box, but technology advancements have added a multitude of variables to consider when assessing market conditions. Will the market bear a rent premium for upgraded amenities or upgraded unit finishes? Will our lease expirations increase unexpectedly? The answer used to be a guessing game, but technology has allowed us to capture more information today than ever before and empower operators to make better decisions. Dive into the new technology-driven data operators are using to make smart decisions and maximize ROI.
Thursday, November 05
Demystify The Psychology of a Customer Referral
When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.
Friday, November 06
Get More Tours with Less Work and Improve Operational Efficiencies
Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal, and increase property website conversions to get more qualified tours.