MEETINGS & EVENTS

Conference Schedule

Wednesday, June 13

12:30PM
1:30PM
Apartment All Stars Present: Turn Up the Power
Leasing

Is your power turned all the way up? Everyone needs an extra boost to conquer their toughest challenges from time to time, so turn the dial up to 11 with insight into sales and marketing trends and ideas happening in the industry today. Prepare to walk away with strategies you can implement to turn up the power on your own efforts. ​(WED-A01)

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential (Moderator)
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Mindy Williams
Job Title: 
Editor, Speaker, Partner
Company: 
Rent & Retain Magazine; Apartment All Stars
Name: 
Toni Blake
Job Title: 
Owner
Company: 
TotallyToni.com
  • SPONSORS

1:45PM
2:45PM
Amenities: The Misunderstood Revenue Driver
Leasing

Companies often make significant investments in community amenities, but amenity-rich units can often sit on the market or bring in less return than expected. Properties often miss the mark by determining an amenity’s market value based on investment cost. These can result in prices that repel prospects. Learn how to assess the true value-add that amenities and amenity renovations offer to price units right each time.  (WED-B02) 

Speakers

Name: 
Evan Hoffman
Job Title: 
SVP of Revenue and Marketing
Company: 
AIMCO
Name: 
Rich Hughes
Job Title: 
SVP of Data Science
Company: 
RealPage, Inc.
  • SPONSORS

Thursday, June 14

8:45AM
9:45AM
Undercover Resident: The Genesis of a Community's Reputation
Leasing

Surveys indicate that 76 percent of residents say that onsite staff do not communicate, seem disorganized, are uncaring and have very little integrity concerning maintenance. If residents and staff are at the heart of a property’s reputation, what are we doing wrong to receive such poor scores? Learn what happens when staff goes “undercover” at hundreds of apartment communities to hear directly from residents and prospects. Based on the findings, a new property management structure will be presented—one designed for maximum NOI by focusing on “people satisfaction.” (THU-A03) 

Speakers

Name: 
Christopher Beckwith-Taylor
Job Title: 
VP of Marketing
Company: 
The Franklin Johnston Group
Name: 
Joya Pavesi
Job Title: 
VP of Marketing & Strategy
Company: 
Rivergate KW Residential
Name: 
Jackie Ratzlaff
Job Title: 
Vice President, Growth Initiatives
Company: 
Apartment Life, Inc./CARES
Name: 
Pat Patterson
Job Title: 
Business Development Executive
Company: 
CoStar Group (Moderator)
  • SPONSORS

10:00AM
11:00AM
Stay Calm & Demand Funnel On: Strategies that Drive Conversions
Leasing

More leads mean more leases, right? Unfortunately, no. Demand generation isn’t about buying the most leads— it’s about converting those leads that are the most qualified. When communities aren't converting, the vacancy exposure often causes operators to first look at pricing. But is that the true conversion problem? Challenge the status quo of lead management strategies highlighting how data-focused demand generation will plug any leaks in the lead funnel and optimize opportunity for leasing agents to convert.  (THU-B02)

Speakers

Name: 
Dustin Schwarz
Job Title: 
Director, Intelligent Lead Management
Company: 
RealPage
Name: 
Merrcy Moore
Job Title: 
Portfolio Manager/Analyst
Company: 
FPI Management
Name: 
Sherry Reed
Job Title: 
Senior Vice President, WA & ID
Company: 
Coast Property Management
Name: 
Virginia Love
Job Title: 
VP of Leasing and Marketing
Company: 
Waterton Residential
  • SPONSORS

11:15AM
12:15AM
Once Upon a Time...Selling through Storytelling
Leasing

Once upon a time, a rental housing professional attended a class on how to tell stories to customers. They learned that they can become a great storyteller and increase their leasing success. They discovered why stories are far more memorable (and effective) than a typical sales presentation and how to craft the perfect blend of logic and emotion to persuade their prospects to lease. When they went back to their company and shared their knowledge, they all leased happily ever after! (THU-C02) 

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
  • SPONSORS

Friday, June 15

9:00AM
10:00AM
The Lost Lead Epidemic: What is the Cause?
Leasing

Nearly 40 percent of all calls that are placed to leasing offices go unanswered Teams are so busy handling resident requests that lead management is forced to the wayside. As a result, millions of leads are lost every year and that is costing apartment operators in terms of both occupancy and revenue. Hear how leads are lost, how to stop the leaks, what technologies are available to better manage and convert leads and what operators can do before they’re able to implement the software to improve lead management. (FRI-A05) 

Speakers

Name: 
Steve Merchant
Job Title: 
SVP, Marketing & Sales
Company: 
Equity Residential
Name: 
Ashley Pavlovich
Job Title: 
Director of Marketing
Company: 
Bainbridge
Name: 
John Reardon
Job Title: 
Vice President, Marketing
Company: 
Beacon Communities
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

Event Sponsors