MEETINGS & EVENTS

Friday, June 15

9:00AM
10:00AM
The Lost Lead Epidemic: What is the Cause?
Leasing

Nearly 40 percent of all calls that are placed to leasing offices go unanswered Teams are so busy handling resident requests that lead management is forced to the wayside. As a result, millions of leads are lost every year and that is costing apartment operators in terms of both occupancy and revenue. Hear how leads are lost, how to stop the leaks, what technologies are available to better manage and convert leads and what operators can do before they’re able to implement the software to improve lead management. (FRI-A05) 

Speakers

Name: 
Steve Merchant
Job Title: 
SVP, Marketing & Sales
Company: 
Equity Residential
Name: 
Ashley Pavlovich
Job Title: 
Director of Marketing
Company: 
Bainbridge
Name: 
John Reardon
Job Title: 
Vice President, Marketing
Company: 
Beacon Communities
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

RESOURCES

Download Presentation Slides
Event Sponsors