Thursday, June 14
Marketing to Gen Z: Engaging a Hyper-Connected, Distracted Audience
Just when we’ve finally wrapped our heads around marketing to Millennials, Generation Z comes along, taking digital and mobile to another level. Described as the most hyper-connected, distracted generation in recorded history, marketers are now challenged to find new ways to engage this unique audience. Is the answer Snapchat marketing? Is email dead? Forget email—is Facebook dead? What are the channels and strategies needed to reach and engage a generation that consumes information at a rate not yet witnessed in the modern era? (THU-B10)
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Open Space Series - Technology
Open Space Series
Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:
Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.
Leasing | Thursday, June 14, 10 a.m. – 11 a.m.
Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.
Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.
Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.
Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.
Technology is Changing the World, Don't Get Left Behind
Technology is changing the world and it’s certainly changing real estate. You've read about big picture tech trends like artificial intelligence, smart home technology, blockchains and big data. How do they impact how you conduct your business within real estate? The straight answer? In almost every way. Find out how trends outside the industry change consumer behavior and affect operations within it. Review some of the major technology trends of which you may be unaware that are impacting real estate and how to embrace them to increase revenue, decrease expenses and drive up NOI. (THU-C10)