Thursday, June 14
Undercover Resident: The Genesis of a Community's Reputation
Surveys indicate that 76 percent of residents say that onsite staff do not communicate, seem disorganized, are uncaring and have very little integrity concerning maintenance. If residents and staff are at the heart of a property’s reputation, what are we doing wrong to receive such poor scores? Learn what happens when staff goes “undercover” at hundreds of apartment communities to hear directly from residents and prospects. Based on the findings, a new property management structure will be presented—one designed for maximum NOI by focusing on “people satisfaction.” (THU-A03)
Stay Calm & Demand Funnel On: Strategies that Drive Conversions
More leads mean more leases, right? Unfortunately, no. Demand generation isn’t about buying the most leads— it’s about converting those leads that are the most qualified. When communities aren't converting, the vacancy exposure often causes operators to first look at pricing. But is that the true conversion problem? Challenge the status quo of lead management strategies highlighting how data-focused demand generation will plug any leaks in the lead funnel and optimize opportunity for leasing agents to convert. (THU-B02)
Open Space Series - Leasing
Open Space Series
Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:
Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.
Leasing | Thursday, June 14, 10 a.m. – 11 a.m.
Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.
Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.
Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.
Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.
Once Upon a Time...Selling through Storytelling
Once upon a time, a rental housing professional attended a class on how to tell stories to customers. They learned that they can become a great storyteller and increase their leasing success. They discovered why stories are far more memorable (and effective) than a typical sales presentation and how to craft the perfect blend of logic and emotion to persuade their prospects to lease. When they went back to their company and shared their knowledge, they all leased happily ever after! (THU-C02)