MEETINGS & EVENTS

Thursday, June 14

8:45AM
9:45AM
Sales and Marketing to Get Past Ghosting
Marketing

Marketing is on point. The leasing team is star-studded. Traffic is rolling in... but you never hear from the customer again. There are times when we are certain a lease will be signed and then the customer drops off the face of the Earth. This trend, known as “ghosting,” halts all prospecting momentum. Have ghosts become our No. 1 enemy? Learn how to develop marketing channels that are designed to prevent the customer from disappearing so that we stay relevant during their apartment search. (THU-A02) 

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
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8:45AM
9:45AM
Open Space Series - Marketing
Marketing

Open Space Series

Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:

Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.

Leasing | Thursday, June 14, 10 a.m. – 11 a.m.

Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.

Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.

Affordable Housing | Friday, June 15, 12:45 p.m. – 1:45 p.m.

Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.

10:00AM
11:00AM
Maximizing the ROI of Service-Based Amenities
Marketing

 Across property management, physical amenities (fitness centers, swimming pools, etc.) are integral to resident satisfaction. More recently, service-based amenities have played a larger role and personalized service will ultimately move the needle on resident retention and satisfaction. Explore proven ways to leverage resident surveys and market the results using user-driven data. Measure success via renewal percentage, referral percentage, and other forms of data-driven thinking to maximize ROI. (THU-B04) 

Speakers

Name: 
Michael DeFrang
Job Title: 
Director of Marketing and Revenue Management
Company: 
Banner Property Management
Name: 
Virginia Love
Job Title: 
Vice President, Training and Marketing
Company: 
Waterton Residential
Name: 
Kelley Shannon
Job Title: 
Vice President, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Ash Bell
Job Title: 
VP & Executive Director
Company: 
Updater (Moderator)
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11:15AM
12:15PM
Improving Marketing Investment through Attribution
Marketing

Maximizing your organization’s marketing and leasing investment requires more than producing creative-looking flyers and banners. Today’s residents are highly complex and so is their path to conversion. Companies should invest in digitally savvy and data-driven leaders who can implement best-in-class marketing, designing the right processes and implementing the right technology to truly uncover what drives revenue. Learn how executive leaders can acquire and manage the right talent to build the new world of rental housing marketing—a world where marketers have the blended technical, analytical and operational skills needed to drive accelerated revenue, not just ROI. (THU-C05) 

Speakers

Name: 
Ryan Perez
Job Title: 
VP of Marketing
Company: 
CF Real Estate
Name: 
Catherine Swaback
Job Title: 
Director of Marketing Strategy
Company: 
Alliance Residential Company
Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath (Moderator)
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